![]() |
![]() |
Affiliate Marketing Information |
|
![]() |
![]() |
Followup, The Secret to Success in Affiliate MarketingRobert Thompson Whether I promote SFI, Goji, Amway or any other Affiliate Marketing program, it seems that I always hear the same complaints for mother affiliates in those programs. "I never hear from my downline!" or "No matter how many times I write, My downline affiliates never seem to get involved." In fact, this is very common throughout the affiliate marketing industry. In most cases it takes as many as 100 new affiliates to gain one who is active and will actually take action to build a business. This is totally unacceptable, and avoidable if you use proper followup techniques. In fact, the one in one hundred ratio can be improved dramatically by using a solid followup plan. The plan included in this article has four parts that if followed, will cause your affiliate marketing results to skyrocket. Get Your Readers Attention What I mean by this, is that you need to get them to actually read what you have to say. Those interested in a business opportunity usually sign up for several different programs. Each of these programs is competing for the readers attention, and as a result, your messages can easily be lost in the clutter. What is needed is a way to make your messages stand out from the crowd. Snappy headlines help, but to really get a readers attention, try using Ecards in your followup program. Ecards have a couple of advantages that can ignite your followup campaign. First, everybody likes getting a greeting card and when they see a notice in their in box that someone has sent them a card, their natural curiosity gets the best of them, and they open the card. Second, most Ecard providers provide a tracking service that notifies you when a card has been opened. This allows you to gauge the effectiveness of your followup campaign. Here are a couple of hints that will definitely help you in the use of Ecards. First, limit the use of these cards to special occasions. Your initial introduction, and a congratulatory message upon completion of a training event should do the job. Do not over use them, or Ecards can become ineffective. Second, keep your messages short and sweet. The idea is to get your reader used to dealing with you. After a couple of contacts, they will be more likely to look for your Email address on normal correspondence. Ecards are available from a variety of sources and are usually provided for free by the major Internet Service Providers. You can also purchase custom cards for a smalll fee from companies like Hallmark. Write a Newsletter Getting responses from your downline affiliates is all about building trust and your initial contact is only the beginning. In order to develop this trust, follow up on a regular basis with a newsletter to your entire organization. Make your newsletter fun and upbeat. Include a useful article or two, and a couple of references to useful tools. Also, if one of your affiliates achieves a milestone, for instance Top 100 placement, mention it in your letter with a congratulation and a nice reward. Spend some money for a co-op share for them, or send them a free Ebook. "But I only have a couple of affiliates right now" you say. It doesnt matter if you have two or two thousand affiliates in your downline. The effects are the same. By sending out a newsletter to your affiliates, you will generate interest, establish yourself as a leader, and as someone who cares about your team members. This goes a long way toward establishing trust and fostering teamwork. Special Announcements Special Announcements are the next step in building trust, and generating activity within your afiliate team. If you discover a really exciting tool, or maybe an intriguing post on business forum that will be useful to your affiliates, make a special announcement to your team. This may not light a fire under every member of your team, but it only takes one or two folks to become active to really change the dynamics of your entire organization. Delivering Your Messages Most affiliate programs provide a simple autoresponder which allows you to send group messages. Most of these only have the capability of sending text messages, but to send your newsletters and announcements, they can be extremely effective. If you want to really get your teams attention, try using one of the many commercially available autoresponders on the market today. These will allow you to set up and deliver not only text pages, but HTML documents as well. For those of you who arent familiar with this, an HTML newsletter looks like a miniature Webpage, complete with color, banners and hyperlinks. This is a great way to give a little bit of pizzazz to your written communications. Keep in mind, that you can send newsletters and special announcements to your team, even if your team only has a few members. By properly wording your messages, you can create the illusion that you are leading a very large organization. This lends credibility to your efforts, and your response rate will improve. Continue to Refine your Messages Look for words and phrases that have a tendency to "tell people what to do" and replace them with "suggestions and recommendations." Nobody likes to be told what to do, and when it happens, the natural reaction is to rebel, or worse yet, to ignore your message. When this happens, you will lose your affiliate forever. Enlist the Support of Others When you finally do get a couple of interested and active affiliates, involve them in your daily activities. There are two immediate benefits to doing this. First, you will build a relationship that benefits both of you, because both have unique qualities to contribute to the business relationship. For instance, their talents can be exploited in the areas of editing and proofreading. Second, you will be able to train your affiliate on how to proceed in their business. You will be able to pass on key knowledge as to what has worked for you, and what to avoid. Remember, if you are getting a lousy response to your followup efforts, chances are that you only need to refine what you are doing. Use Ecards to get a readers attention. Keep your messages short and simple. Be sincere. Build trust among your team members with newsletters and special announcements. Continually refine your messages, and enlist the support of others on your team. By following this short lesson, you should see a dramatic improvement in your response rate, and a corresponding increase in your commission checks. :
|
![]() |
![]() |
![]() |
RELATED ARTICLES
Turn Words Into Traffic A large portion of your business relies on your ability to deliver quality information to your visitors. 10 Electrifying Ways To Explode Your Orders 1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc. A Tip for Finding Willing, Quality Links Google might not dominate the search engine world like it did last year, but its still a big player and can account for a lot of your traffic. Its no secret that acquiring PageRank is a big part of doing well with Google. Ive personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive. What is an Affiliate Program and How Can It Make Me Money You may have heard the buzz terms, ‘affiliate programs’ or ‘associate programs’. Chances are your think of them in one of two ways, either – it’s got to be another one of those Internet ‘work at home’ scams. Or, “That’s just out of my league.” How Cybersquatters Make Money from Your Children’s and Your Own Innocent Flubs Getting clicks and traffic by accident appears to be big business. And by ‘big’ I mean worth MILLIONS of dollars! While typosquatting is unfortunately not a new online marketing practice, its use and, moreover, its ABUSE has grown significantly and exponentially since 2000. Because Your Lucky Number Is I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many. Residual Income: An Interesting Theme Of Your Online Business Residual income is when you do the work one time and get paid forever. A Beginner To Beginners You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme. How To Super Charge Your Affiliates In my article "Affiliate Marketing What Is It And Why Use It", I stated that only 5% of your affiliates will do 95% of the sales. If you dont follow this guide, you might not even get that. Five Things To Do To Earn Money On The Internet Internet is growing very fast. As a result, there is more Internet users, more potential online customers and more opportunities to earn money on the Internet. But most of the people who try to earn money on the Internet are unable to use the benefits of this fast growing Internet world. Knocking The Mythology Out of Affiliate Network Marketing If you have worked as an Internet marketer for any amount of time, you have probably heard repeatedly that affiliate network marketing opportunities are the most lucrative, cleanest, quickest way to make an income on the Internet. And if you have actually tried affiliate network marketing for any amount of time, you more than likely ended up broke or never achieved more than modest, fluctuating success. . .like almost everyone else who goes into the field. Affiliate Programs : Golden Opportunity or Waste of Time Now that the idea of doing business over the internet has been firmly established, many potential internet businessmen are searching for the best way to do business. Usually the choice comes down to whether you want to set up your own business and online store, or sign up for an affiliate program. Dont be Anonymous Anymore: 7 Ways to use Orange Snowflakes to Increase Traffic and Internet Profits Out of the over 1 billion web pages on the net, exactly HOW do you plan to get your site noticed Doublers The New Era for Making Thousands! Doubler Mania! Is it the Real Deal How to Run A Successful Affiliate Program There are many people who log onto the internet everyday looking for a way to make money online. List Building Through Cooperative Partnerships.... This is a little tip I got from Alex Sampson, a true marketing master. Transform Your Hobbies Into Money On Cyberspace Are you building a business or a downline A common mistake *A LOT* of affiliates make is to focus too much Energy on building their second tier and not enough on selling Their business on the first tier. ClickBank Affiliate Woes: When Tracking Breaks Down Hardly a day goes by without a forum posting in which ClickBank is challenged about the reliability and integrity of its affiliate referral tracking mechanism - the hoplink system. It cannot be denied that ClickBanks technical infrastructures do not always inspire the greatest level of confidence. But this article sets out to demonstrate that a range of factors play a part in the integrity of affiliate tracking and any one of these can be the cause of those much-reviled commission losses. Making Money from Parked Domains Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these particular domains were all related to web hosting. ![]() |
home | site map |
© 2005 |