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Auto Trader or EbayCherie Szilvagyi For Auto Dealers across the nation, today’s market is getting harder and harder to handle. Sales are seeing a downturn after such a long up swing in the market. To counteract the ever increasing expense of running and maintaining a profitable dealership, dealers need to be savvy in today’s market. New trends are emerging in today’s market. Down turn markets always seem to bring out the new ideas and help to hone them. Internet sales, once a hard to handle and mysterious market, are on the upswing. Sites like Ebay and Auto Trader are actually selling cars. In fact they are both selling so many cars that it is getting impossible to ignore selling online. With Auto Trader and Ebay Motors doing over half of the online sales for vehicles, it is apparent that dealers are figuring out how to sell online with the help of these emerging two giants. The ease and success of selling online has been evolving and today’s savvy dealer is using both Ebay and Auto Trader to boost sales and gain profit margin in an ever tightening market. The conventional newspaper advertisement is being replaced on the advertising budget with an online sales budget. Sales percentages are showing that they are dollars well spent. Some dealers have gone so far as to hire and train their own internet department. Other dealers are taking the smart way and hiring a consulting firm that is well versed in online sales. Whether the dealer is handling online sales in house or hiring it out, the bottom line is the same, better use of the advertising dollar. Conventional newspaper advertisements have less than 4 people look at a particular vehicle. Most people are not even looking at the auto advertisements; they are reading the paper for something else. 11% of all buyers attribute the Internet as the source that led them to the vehicle they purchased versus 9% for newspapers. Internet customers are looking for a vehicle when they look online. Could this be why so many are purchasing online Ecommerce for the Auto Dealer is becoming more and more necessary. Being an expert in selling cars and being an internet expert is no longer necessary. Hiring a consultant firm that is both reasonable in fees and knowledgeable in online auto sales is becoming a must for the successful auto dealer. Consulting firms for online sales work after the dealer closes for the day and provides sales support 7 days a week. Helping the dealer to sell online even when they are closed. Checking out references and sell through percentages is necessary when choosing your internet consulting firm. Consider which venues they sell on and are familiar with. Auto Trader is responsible for 35% of the cars sold online, Ebay is responsible for 22% of the cars sold online. With over half of the market, the online consulting firm a dealer hires needs to be well versed in both. Today’s market demands the best for online sales from auto dealers.
| | | | RELATED ARTICLES Test Driving A New Car One of the most important steps in buying a new or used car is the test drive. You can do all the research you like, but it all comes down to the test drive. Driving the car must be comfortable, easy, and enjoyable. Follow these few steps and get the most out of your next test drive. Insights Into Your Med-Pay Insurance Coverage While Legal Romantics would like to characterize the trial of a lawsuit as a “Search For Truth” that’s not a reality! Where to Buy Used Cars at Bargain Prices! One of the most important things you can do to purchase a used car at bargain prices is to do your homework.You should check your local classified ads and see what the asking price is for the type of vehicle that you are in the market for.Make sure to get the high and low Blue Book Price on the vehicle that you are interested in.Here are some excellent sources for getting pricing: Avoid Getting Stranded This Winter NC—You can never take winter driving conditions for granted. Take for example the Minnesota man who, in January 2001, drove a few kilometres to the grocery store and ended up getting stranded in a winter storm for 36 hours! Medical Bills - Evaluating Your Personal Injury Insurance Claim The value of a personal injury claim has a direct relationship to the amount of your medical bills. Why Because a claim with medical bills of $500.00 is worth three to five times more than a claim with $100.00, or less. And that’s a fact of life in the world of insurance claims. Researching A Car Thats Right For You Researching your new vehicle is a daunting task in todays world. Once you have narrowed your next vehicle down to 2 or 3 choices it is time to research. Take out a sheet of paper for each vehicle and write down pros and cons for each one. Also on each sheet of paper list the attributes which are most important to you. This list might include: Think Your Car is Safe from Thieves Think Again ARA - Every time you park your car, youre taking a risk. Auto HVAC Not only do we depend on our cars to get us where we want to go, we also depend on them to get us there without discomfort. We expect the heater to keep us warm when its cold outside, and the air conditioning system to keep us cool when its hot. Bearings Since Murphy or whoever it was, took credit for the round wheel, rolling technology has changed somewhat. How To Make Money With Used Cars! One of the most important purchases consumers make is a car. The average consumer purchases another car every several years.With the High Cost of new cars millions of people are opting to purchase affordable used cars. Winter Tire Myths Revealed NC —True or false – your vehicle is only as good as the tires it sits on While you may have your own opinion on this, Michelin believes that tires are an essential part of your vehicles safety, handling and performance. Common Mistakes Motorcycle Buyers Make When Looking For A Motorcycle Loan Whether interest rates are high or low or it’s the end of a model year with lots of incentives, motorcycle buyers tend to make the same mistakes when shopping for a motorcycle loan. Here are four common mistakes motorcycle buyers make with motorcycle loans. How Your Cars Suspension Works "Suspension," when discussing cars, refers to the use of front and rear springs to suspend a vehicles "sprung" weight. The springs used on todays cars and trucks are constructed in a variety of types, shapes, sizes, rates, and capacities. Types include leaf springs, coil springs, air springs, and torsion bars. These are used in sets of four for each vehicle, or they may be paired off in various combinations and are attached by several different mounting techniques. The suspension system also includes shocks and/or struts, and sway bars. Do You Know What Your Body Shop Business Is Worth Many smaller body shop owners have asked,“How do I appraise my body shop” In the last month I have been asked to do two appraisals on body shops. The first appraisal was to assist in partnership dissolution; the second appraisal was for marriage dissolution. That is what the attorneys call a divorce.Would you like to know how to appraise the value of a body shop business Cheating Your Engine’s Planned Obsolence That Was Created By Its Manufacturer I’m sure by now you’ve heard the term “Extended Drain Interval” for your vehicle’s oil change.If you’ve ever been to a place like Jiffy Lube or other quick lube shop, you’ve probably seen some big sign outside telling you to come back every 3,000 miles for an oil change – quite the opposite of the “extended drain interval”.Jiffy Lube promotes the short, 3,000 mile oil drain interval.Did you know that according to Marc Graham, the president of Jiffy Lube, if they could convince you to change your oil at 2,900 miles instead of 3,000, Jiffy Lube could earn an extra $20 million dollars per yearAnd if they could get one more oil change per year out of every customer, that would pocket them a whopping $294 million per year Dealing With Henry Hard-Nose ~ The Tyypical Insurance Adjuster Most adjusters function like Henry Hard-Nose of Rock Solid Insurance Corporation. They’re thick skinned and difficult to deal with. Below is a typical verbal exchange a month or so after you and Hard-Nose had last met in an attempt to settle. At that time he had taken the position that the injury to your shoulder was not as serious as your attending physicians Medical Report stated it was. Question: Do they fight what your attending physician wrote in their report Answer: Yes, absolutely! Take it from Dan, who was on that firing line for over 30 years. The Exhaust System Your cars exhaust system carries away the gases created when the fuel and air are burned in the combustion chamber. These gases are harmful to humans and our environment. A frequent check of your exhaust system is a must to provide for you and your familys safety. Make sure there are no holes in the exhaust system or in the passenger compartment where exhaust fumes could enter. Lets begin by listing the parts of the exhaust system and their functions. Tips On Safe Highway Driving NC—The number of large commercial vehicles — such as tractor trailers — on our roads has increased dramatically during the past few years. One of the best things you can do to stay safe on the highway is to learn as much as you can about how these vehicles operate. Here are some tips from Transport Canada on how to share the road safely with commercial vehicles: The Eye Witness To Your Getting Creamed Thirty four years ago, in a book I wrote and was published, entitled, How To Settle Your Own Insurance Claim, I stated: “An eye witness can make or break your case. If you’ve been able to keep your wits about you the first thing you should do, immediately after impact has occurred, is to find somebody who observed it. After having spotted such a person, don’t be bashful. Go right over to them and ask if they saw the accidentIf they did, jot down their name, address and telephone number. Should they drive away before you can zero in on them, make note of their motor vehicle’s registration number so you can later obtain their name through the department of motor vehicle office.” The Latest Mercedes Car Technology Automobiles have become normal fixtures in our lives, and they will continue to be our daily companions in the decades to come. Since its earlier days, innovations on automobile technology have been continuous. Engineers and manufacturers have sought to give the public improved performance, more comfortable features and safer cars. And this goal continues up to now and the process has even become more meticulous as car buyers have started to become more specific about what they want from their cars. |
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