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Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color?) That leaves this question: Why hasn't everyday email communication done the same? Think about it this way ? your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio ads, jingles, TV commercials, logo creation, business cards, corporate letterhead, and websites are just a few of the places that corporate marketing dollars might be spent. Why leave out one of the most used (if not the most used) form of communication that you have? Everybody Wants to Brand Their Email Branded email can be classy enough for more conservative companies (legal, banks, medical, etc) and showy enough for businesses to highlight products or services that have to have that graphical edge. Most companies can develop a template (or set of templates) that's geared toward how you want to use them. The ability to choose from more than one template is also a nice feature to have, so you can vary the emails you send based on purpose. Me and Branded Email Down By the Schoolyard When you're considering a branded email system, do your homework. And if the company has a free trial, take it. You don't want to purchase something and end up hating it. Keep in mind, however, that most companies, however, won't develop a custom design for you to use during your free trail, so you won't get the full experience until after your purchase. But while you're researching, here are some things to look for:
I Want to Know What Branded Email Is Branded email can fall into the following categories, each works a little differently than the next:
It's the End of the Article as We Know It? and I Feel Fine Branding is alive and well in the world today, and its next frontier is email. More and more businesses are switching to an email branding system, and plain text email is slowly losing its grip on business communication. Find a system that fits your business, and start branding today. Copyright 2005 Jason DeVelvis ? www.EmailAppeal.com About the Author:
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