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Creating Marketing FireworksCharlie Cook If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparkers you can hold in your hand, the sound and size of fireworks cant be ignored. Imagine if your marketing was as effective at getting peoples attention! Diane was starting a new business coaching service and came to me looking for marketing fireworks. She knew that she needed a marketing message, one that described what she did and would get her prospects attention. Her dilemma was that she works with clients to solve numerous types of problems and instead of having one marketing message, she had a laundry list of them. Solving lots of problems is good, but when you are trying to communicate what you do, its the equivalent of a handful of sparklers as compared to having one large attention-getting display. In order to grab prospects attention Diane dispensed with her laundry list of messages and replaced it with one umbrella marketing message. Heres how to get started on your own marketing message. 1. List the concerns of your target market relative to your services. This should generate a list of 10-30 problems you solve. 2. Organize your list in order of importance to clients. What is your clients primary concern 3. Use the most important client concern on your list as the basis for your marketing message. If you dont have a summary sentence, then write one. In our town when a particularly spectacular firework goes off, the audience oohs and ahhs. You may not get oohs and ahhs from your marketing message but you do want it to prompt prospects to action. When you use your marketing message, fireworks or at least a spark should ignite in your prospects minds when they make the connection between their needs and your services. If your marketing message has done its job, people will ask you how you do what you do or contact you for more information. With a brilliant marketing message youll grab your prospects attention, increase opportunities and see your sales explode. - 2004 © In Mind Communications, LLC. All rights reserved.
| | | | RELATED ARTICLES Effective Marketing For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan. How to Write Adverts that Forces People to Respond Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. 10 Awesome Online Promotion Strategies To Attract More Orders Hello, do you have a website and sell something on the internet How to Convert Telephone Calls into Powerful Presentations You can multiply your ability to persuade by 400%, whether your audience is 1 or 100.Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice. Increasing Your Web Site’s Visibility Through Improved Positioning One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost. How Heavy Hitters Avoid Rejection Working MLM Leads “But, these people are telling me NO and I don’t like the way that feels,” he told me. Do You Know When You Are Being Sold To Britney Spears has recently caused controversy with suggestions that the ad campaign for her new fragrance range uses subliminal or hidden messages in its efforts to convince potential buyers. Advertisers have long been aware of the power of appealing to our subsoncious minds, so what methods exactly do they employ, and how widespread is the practise Build Credibility, Value and Trust on a Shoestring Setting priorities in your business Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you dont sell; the beast, your business, dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. Promote Your Web Business With Every Email You Send! Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldnt cost you a dime 3 Tips to Help Launch An Acting Career Hollywood will help you...but only once you are making a million dollars and Hollywood can take 10%. 12-month 2005 Marketing Calendar that Boost Sales The following is my 12-month promotional marketing calendar. Keep it handy, as youll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. There are many holidays throughout the year that may be a natural tie-in with your product or service, such as National Book Week in January, if youre an author or editorial-related service or American Heart Month in February, if you sell health-related services or products. Free is never FREE !!! How many times did you see an e-mail or a website offering something for free Psychological Tricks in Selling In this article, Im revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you dont sell anything Should you ignore this information Marketing is a Long-term Investment "Dig your well before youre thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". Getting The Big Picture Series:Part 6-"The Free-Way" #2 Is your business sufferingCant seem to get noticed by the search engines San Francisco-Based Company Introduces Pay-Per-Call Advertising Is a phone call better than a click Pretty soon advertisers will be able to make the final call on that question. Elements of a Successful Advertising Campaign A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign. 5 reasons why participating in forums can benefit your business Did you know that by simply participating in various forums and posting your various views and ideas, can potentially bring new growth and life to your online business Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines Do you realize the power in that one simple statement Warning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I can safely say I have earned the right to do this. The primary reason is because the very strategies I teach my clients are the same tactics that have afforded me a great deal of visibility within my market. It is this visibility that sets me apart from my competition. |
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