|
|
| Marketing Information |
|
|
|
|
The Lazy Mans Way To RichesDean Phillips The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo. Joe was was one of the foremost copy-writers, headline writers and direct response experts of all time. Joe established precedents, and built the foundation for todays direct response industry--becoming a self made millionaire in the process. Joes ads for the "Lazy Man" ran for years in every major newspaper and magazine in the United States... and most large foreign papers as well. The ads themselves became famous. The ads were...and still are studied, examined, dissected, and used as models for direct response marketing and selling throughout the world. He reveals all of his secrets in "The Lazy Mans Way To Riches," a classic book that is Joes philosophy on life and how to live it richly, successfully, lovingly, joyously and... lazily. "The Lazy Mans Way To Riches," is the largest selling...self published book in the world...NEVER in a bookstore... Theres only one problem. Theres no such thing as a "lazy mans way to riches!" Yes, the book itself does exist. And it was a runaway success. However, short of winning the lottery or inheriting a fortune, there is no such thing as a lazy mans way to riches! All of the successful people I know are far from lazy. In fact, some of the most successful people I know work the longest hours. Take me for instance. Most mornings I get up at six oclock, because I cant wait to get started. And most nights, I dont get offline until around 10 or 11:00. Now by my calculations, those are 16 or 17 hour hour work days. But it doesnt seem like work to me at all, because Im doing what I love. And thats the whole point! Im not putting in those hours because I have to, Im doing it because I want to. Why Because I live by a certain philosophy which is: "Any success you achieve will be in direct proportion to your desire and determination. The more desire and determination you have, the greater will be your success." The above philosophy which I coined, by the way, keeps me focused and hungry. Oh sure, I could work an hour or two on my computer every day and goof off the rest of the time. And do you know what would happen to my earnings They would plummet--as would the earnings of most of my collegues, if they started playing more than working. Dont get me wrong. I still enjoy life. I take vacations twice a year. I drive a nice luxury car. I have a beautiful home. But I did not get those things from being lazy. And the majority of successful people did not get to the top by being lazy either. So contrary to popular belief, you can get rich, but you do have to work at it!
| | | | RELATED ARTICLES Courting Customers - From First Date to Marriage Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. Like dating, you’d better give your prospect a pretty good reason to meet with you again, because there is usually more than one suitor. How to Avoid the 11 Biggest Mistakes of First Time Authors “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding. Visibility Equates to Higher Profits One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment ROI. Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market. Everybody Loves Raymond....You Should Too! Popular TV Series Provides a Powerful Marketing Lesson Buying Radio Read This and Dont Waste Your Money Buying radio Then find out how to make the most of your investment. Fern Reiss’s PublishingGame.com: Achieve Media Attention for Your Business Do you want to be quoted by the national press on a daily basisHow much would that be worth to your business Irresistible Click-Me Tools for Marketing Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. How to Get Started Blogging in 5 Minutes or Less I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought Id have to install scripts and tear my hair out getting them to work. At that point, most of what Id read about blogs and RSS was just so much geek-speak. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking.You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.Here in the conclusion, youll see how several changes helped maintain this companys good rankings while improving their sites lead generation abilities. Find Out Where Your Firm Stands in Today’s Customer Looking For Ways to Improve Sales and Customer Relationships 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. Double the Effectiveness of Your Company Brochure Lets face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - youre laughing. At Your Service: The Ten Commandments of Great Customer Service! Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. Adobe Photoshop levels-Turn junk into gold by clicking a button There is no doubt in my mind; Adobe Photoshop is the greatest Photo editing program in the world. Whether you are a novice or an expert Photoshop is the program for you. Photoshop is used by my children and by the movie making industry. So what exactly can I do with Photoshop The better question is what can’t you do with Photoshop Do I Need Raised Letter or Full Color Business Cards If youve been searching around for business cards that will best represent the image you want to portray for your business, then youve no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." Flaming Guitars! Minarik Fuels The Excitement Of A New Generation Of Musicians Celebrating an endorsement between G-Man Music and the fiery axe-makers known as Minarik Guitars, Scott G The G-Man reviews the Minarik Inferno X-treme. Generate More Sales in ANY Affiliate Program – Part One It is my opinion that the best AFFILIATE PROGRAM ever…is still the AFFILIATE PROGRAM YOU own. The Key to Eliminating Objections and Increasing Sales Youre in a meeting with a promising prospect. You review the project and the services you provide and then, just when youre hoping to get the okay, the prospect raises an objection. They may tell you: An Approach to Advertising on the Internet Budweiser has the frogs.McDonalds has Ronald.Goodyear has the baby.Each of these companies has used different images as a means of advertising with traditional media.Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image.With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet. Does Becoming a Published Author Enhance a Business There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals. |
| home | site map |
| © 2005 |