|
|
| Marketing Information |
|
|
|
|
“Super Verbs” Really Move Your CopyKaron Thackston Run or hustle Eat or devour Move or scurry You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your readers mind. Hadnt really thought about it You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore." Look at these examples to see what I mean: Before Down Comforters Let You Get Warm When its cold outside, get into bed and warm up with our genuine goose down comforters. Theres no reason to be cold when you can heat things up instead! After Down Comforters Let You Snuggle When its cold outside, leap into bed and burrow down with our genuine goose down comforters. Theres no reason to shiver when you can snuggle instead! See the difference The latter paints a more vivid picture of the comforter than the former. Review this one… Before Whether youre doing aerobics, Pilates, or any other workout, Ziox sneakers will give you the support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on the path to meeting your fitness goals. After Whether youre performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you the support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you on the path to accomplishing your fitness goals. What’s the difference Why are the “afters” so much more powerful than the “befores” Because compelling verbs were used. Verbs bring the action to your copy. They give the reader or at least they should give the reader something to envision. You need Super Verbs to entice your readers. For example, instead of just “get into bed,” we say, “leap into bed.” Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way. Where do you find these Super Verbs Everywhere you look! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more. Verbs vs. Super Verbs
Take some time to go beyond the ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales. By Karon Thackston © 2004
| | | | RELATED ARTICLES Privacy: Reduce your Customers’ Concerns by Building Trust First Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy from you What is the connection between privacy and trust Evidence shows that the two are closely correlated. Affiliates Go To School! It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at! Two kinds of Advertising for a Marketing Strategy Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you wont be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and its now easier than ever, youll never realize significant profits if you dont grow your business through effective marketing. Find Out Where Your Firm Stands in Today’s Customer Looking For Ways to Improve Sales and Customer Relationships 3 Tips to Help Launch An Acting Career Hollywood will help you...but only once you are making a million dollars and Hollywood can take 10%. Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power." Who Is Your Market and Where Are They An important part of planning your business is to know who will use your products/services. How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income Are you bewildered by all the educational Marketing products out there Are you on a low budget or trying to escape from a huge debt load The 12 Most Common Newsletter Design Mistakes Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside. Are You a Cultivator or a Harvester As a result of providing marketing consulting, training andcoaching to a variety of individuals and industries over the years, I have come to recognize that people generallyapproach the business building process in one of two ways.Everyone tends to be what I identify as either Cultivatorsor Harvesters. The problem is the business building processrequires both cultivation and harvesting. Read on to determine which you are and how to assure that you are bothcultivating and harvesting new business. The Impact of Price Popularity on Profits The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service Making Customer Satisfaction Surveys Work Why bother How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions either good or bad when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...theyll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to childrens toys. Schedule telemarketing time for more success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects youve never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them. DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaner emailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with to many clients you wish you didnt have to. Basic Marketing Dope Sometimes the simplest data is the best.Marketing is not complex if you know the basics – that’s true with anything by the way.Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. 11 Quick Tips To Drive More Return Traffic To Your Business Website Sometimes you need a kick start to get of the ground when promoting your new business website. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your website. Return visitors most likely mean more sales. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. Build Credibility, Value and Trust on a Shoestring Setting priorities in your business Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you dont sell; the beast, your business, dies. The impact of selling is immediate. You may love it, but it is a beast. You need to feed it and control it. |
| home | site map |
| © 2005 |