Marketing Information |
|
Tips from Chicago Search Engine Strategies - Part 2Tanya Martin The next session that I enjoyed was Shopping Search Tatics at Search Engine Strategies. Chris Bowler, Media Director and Search Practice Lead at Itraffic.com, Laura Thieme, President and Founder of Bizresearch and Craig Snyder EVP of Marchex were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum. I have chosen to go over Mr. Bowler’s part of the session. This was by far one of the best speakers I had heard all day. Probably because it wasn’t as much theory, it was based on a client case. He gave detailed enough facts that you could understand and grasp the shopping engines potential. Chris Bowler went over a client case “Barrie Pace”. A little about Barrie Pace:
Barrie Pace uses customer email, search engines, online advertising/direct marketing and shopping engines to obtain sales. Mr. Bowler then went over why you should use shopping engines. This is because you are placing the products in front of shoppers that are already transacting. He also provided this chart on shopping engines: http://www.tanyamartin.com/shopping-engines-traffic.jpg Source: Nielsen Netratings, October 2004 So far a pretty convincing case to why you should use shopping engines to promote your products. Mr. Bowler then discussed the shopping engines that Barrie Pace partnered with. These were Amazon, Altura/Catalog City, Froogle, AOL Shopping and Shopping.com. Next he went over some tips for the shopping engine newbie, these were:
Determining your financials questions you should ask yourself and analyze: What’s your overall budget for shopping For Click-over Shopping Engines pay per click engines:
For Transactional Shopping Engines engines that you pay per sale or percentage:
During the Crawl, Walk, Run part of the presentation, Mr. Bowler suggested you start with something easy to setup. Shopping.com he said were the easiest to setup, price and manage. Mr. Bowler stated if you can produce a feed quickly that setup could occur in a few weeks. Mr. Bowler also suggested that Amazon was one of the hardest to setup. They require 29 forms to be filled out before you can begin. He also said it took 2-3 months to setup with Amazon. Shopping engines do not run themselves Mr. Bowler now went over this giving more details, like if you choose 4-5 shopping engines to partner with it will take 1-2 hours of staff time a day. This is ongoing. Staff in charge of the shopping engines will have to daily go over the following:
These shopping engines will all need to be monitored and adjustments will need to be made. He gave an example of some items using the same images. When you build a shopping site you can have several choices for size, color, etc. In shopping engines they list the sizes, colors, etc separately. So you have the same image for several items. Mr. Bowler also provided a snapshot of feedback on Amazon. He stated feedback is invaluable and someone should be reviewing feedback often. Mr. Bowler ended by giving some tips for succeeding:
Notes: The following is a list of shopping engines that were mentioned during this session:
Also mentioned were: Bizrate.com and Resellerratings.com
| RELATED ARTICLES How Do You Define a Good Logo Design Everyone wants his company logo to be the best but how good is good How do we define a good logo Is it necessary to be colorful or an exquisite piece of art Can a simple design work as a good logo We are often in a dilemma. About Your Newsletter No matter how you name it: email advertising, email marketing campaign, newsletter, ezine. The medium is already worn out. Overused. Abused. This means you have to make extra efforts to make people get involved with whatever you do for making a living online. Engage Your Customer – Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" general volume traffic may have looked nice on a statistics report but only the truly "targeted visitors" target traffic were usually the visitors making purchases or doing business at the Web site. 7 Tips for Successful Postcard Marketing Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Who Is Your Real Competition If you design kitchens, is another kitchen designer your competition Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition 10 Sure Fire Ways To Get More Ezine Subscribers 1. Place testimonials for your ezine on your site. Some Copy Tips From An Old Hand I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself. 4 Easy Ways to Boost Your Sales Here are 4 easy ways you can boost your sales for little orno new expense ...and without making major changes in yourselling process. Incorporate Humor in Your Next Speech Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.”I believe that anyone can use humor and that it is a valuable tool in speaking.Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point.It can break down barriers so that the audience is more receptive to your ideas. The Mystery of the Magical Keyword Density Formula Keyword density.When it comes to SEO copywriting, this has to be one of the most talked about subjects.WhyBecause keywords are the very foundation of search engine copywriting.Without keywords we wouldn’t even have SEO copywriting.Because keywords or more accurately, keyphrases play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas - that should be followed.It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth. How to Effectively Design Your Business Image In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we just sent out a few thousand more fliers" they say, "we will get some more clients". When in reality, they should be looking at how the message theyre sending to their target market is perceived in the first place. Here are a few pointers to look at: What is Search Engine Optimization It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites.Search engines are very useful in helping people find the relevant information they seek on the Internet.The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box. What Can Apples iPod Teach Us About Marketing Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001. Performing a Simple Competitive Analysis Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and sell. Great Marketing is Like Making a Great Movie KNOW YOUR AUDIENCE Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust Remember trading stamps If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts. An Affable Article It doesn’t really matter who you are; you definitely know something or know something differently. It is our particular sense of logic and humour that make us interesting. How "Available" are YOU The internet can be pretty scary at times. Do you realise how easy it is to access your personal information Your phone number, name, address Even get driving instructions on how to get to your location if youre in the USA |
home | site map |
© 2005 |