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Slogan For Your 05 BusinessRudy Hiebert Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and consumer. As the Olympic International Committee is in its early stages of preparations for 2010 in Vancouver, BC we’re seeing some interesting news stories. One story in particular will be based on its court case to settle the issue of the noteworthy Olympic rings. The subject business has been in business many years prior to the 2010, but protection of a certain issue is serious business when the backdrop of winter sports athletic stage will be the symbol known around the world. Is it this potential revenue that is at stake instead of the gold, silver or bronze the athletes have trained and worked so hard to win Slogans have been part of sports and especially the motor sports. The life-blood of these athlete’s vehicles is what is put in their engines and whatever else turns. The companies that have put science to work and are the leaders in the laboratories contribute to the winner standing on the podium. Amsoil Inc. has established itself as the “First In Synthetics”, trade marked and proudly displayed in its web site. Winning the checkered flag in motor sports is like the metal hung around the neck of a runner.
| | | | RELATED ARTICLES How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with to many clients you wish you didnt have to. Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. Six Steps to Creating Online Presentations for Telephone Selling How much extra money could you make by closing just one or two additional sales a dayYou can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. How To Get Web Site Traffic Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic visitors unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money. Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf. In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been. Inside Google AdWords For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement. Managing an Internet Business for Working Parents Starting an Internet Business for Working Parents Brand Love pt. 2 Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business. Ten Breakthrough Marketing Ideas 1. Create a directory of web sites on a specifictopic. Give people the option of adding thedirectory to their web site by linking to it. Putyour business advertisement at the top of thedirectors home page. This technique will get lotsof people to linkto your web site and give youfree advertising. Want to Increase Your Online Sales Make Sure That Your Web Site Has a Unique Selling Proposition If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" Successful Marketing for Home Based Businesses A successful marketing strategy is not based on doing what you like but liking what you do... Determining Visitor Types The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. Reciprocal Linking Overload-Any old link back will do Are you attempting to become a Google junior by adding thousands of links on your site Don’t bother, listen to these facts first. Five Tips to Become a Soundbite Genius 1. Speak in soundbites to everyone. Boost Your Selling Power With Your Call-To-Action Phrases Look at your marketing material. Now, is there something missing If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act. A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments. What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects.The reality is different…and that can be discouraging. Schedule telemarketing time for more success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects youve never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them. More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. |
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