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WARNING to Home Based and Small Business Who Want to Buy Television Cable AdvertisingDr. Letitia S. Wright, D.C. Most small businesses will not even try to advertise on television. It’s too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don’t care about the product or the problem it solves. There are ways that a small business and even a home based business can get on television and get their message to the market they are after. First of all, know your client. Know everything you can about who you are selling to. If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out the shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be. Copyright 2005 - Dr. Letitia Wright, D.C.
| | | | RELATED ARTICLES Why Marketing Fails: Situational Marketing 101 There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions either good or bad when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...theyll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to childrens toys. Increase Sales By Flying Under Your Prospects "Radar Defenses" How do you persuade someone to do what you want them to do At Your Service: The Ten Commandments of Great Customer Service! Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. Maximize Attention for Your Small Business If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get. The Seven Traits Needed To Become A Leader In Network Marketing Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful. Discover Which Sales Triggers Are Most Effective When Mixed With SEO! We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that Id like to just touch on here. Want to Increase Your Online Sales Make Sure That Your Web Site Has a Unique Selling Proposition If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate. An Approach to Advertising on the Internet Budweiser has the frogs.McDonalds has Ronald.Goodyear has the baby.Each of these companies has used different images as a means of advertising with traditional media.Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image.With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet. Up-to-the-minute Data Squeezes Extra Dollars from Hospitality Bookings There’s No Such Thing as a Day-Old Room The Domino Theory Most of us know what dominos are and many of ushave seen those amazing demonstrations when amassive number of dominos are set in a somewhatmagical array and the creator pushes one dominoover and they all fall down in harmony one afterthe other. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" general volume traffic may have looked nice on a statistics report but only the truly "targeted visitors" target traffic were usually the visitors making purchases or doing business at the Web site. Basic Marketing Dope Sometimes the simplest data is the best.Marketing is not complex if you know the basics – that’s true with anything by the way.Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. What is Search Engine Optimization It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites.Search engines are very useful in helping people find the relevant information they seek on the Internet.The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box. Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. Evangelicals Frustrated by Bush From an article byRalph Z. Hallow THE WASHINGTON TIMES PR: The Wildcard Marketing Strategy What is the true purpose of public relations and how can it really help impact the growth of your small business In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. 20 Ideas for creating traffic rich, search engine friendly pages Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". Public Relations The wind of changes... Building a HUGE List of Loyal Opt-in Subscribers First of all, subscribers are not just subscribers, they are YOUR customers!If you treat your subscribers well, they will be your customers for life.What does this meanWell ezines are all about one to one marketing. |
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