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Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music CareerTy Cohen If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! I’ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it. First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn’t EVERYTHING you could do it is a good starting place. Define the letter – is it going to be strictly about your band or other acts in your genre You might be able to pick up other readers/listeners who weren’t aware of your music, but know other acts if you go broader. Develop a schedule. Are you going to do it daily, weekly, monthly Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they’ll expect to receive it on time, all the time. How much content will it contain Are you going to have one page or six pages Try to make the content the same size each issue. K.I.S.S – Yet again, keep it simple stupid. That means staying on topic and writing in a tone that is both understandable and friendly. Ask for reader feedback. Perhaps someone might have an idea for a new feature or they may have a hot news tip. Always answer your reader’s requests and emails regardless of if you use their idea or not. Keep copy short and in the active voice. Avoid passive words if you can and give your articles some kick. You’re writing for people, not Harvard educators so keep your tone to one that people will enjoy looking at each week. Extra set of eyes. Always have an extra set of eyes look over everything you send out. Even with our newsletter and sites, www.MusicIndustrySuccess.com, www.Order-Yours-Now.com and www.TheIndustryYellowPages.com we always have someone look the pages over for typos, spelling, grammar, etc. You want to inform people, but you also want to come off as intelligent when you do it. A newsletter is not a difficult feat, in fact you can easily get started in an afternoon. If you lack the time and skills then hire someone to do the task or see that your manager and/or promoter informs your followers of all the news they need to know.
| RELATED ARTICLES Up-to-the-minute Data Squeezes Extra Dollars from Hospitality Bookings There’s No Such Thing as a Day-Old Room How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you If they are not making sales, are they at least generating interest in your company Are they making an impression on your potential customers by making you stand out in a crowd If not, then you should take a look at this article and get those ads working hard for you. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happenedMany copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart.WhyIt could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. Creating A Web Page That Sells - A Look At Graphics and Copywriting This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was important and relevant enough to include in this months newsletter. 10 Tips For Bringing Your Event To Life Your job as an event planner doesn’t stop with the meeting in the company boardroom.You may be call upon to organize an employee appreciation event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee’s retirement, an incentive event for the company’s sales force, a fundraising event, a holiday celebration…the list goes on and on. Can You Steal Sales From Other Categories Yes, to grow and expand brand sales, you can increase the range of possibilities to increase sales. Increasing the number of situations your product is used in, can have a powerful effect on sales. Just how can you expand the range of situations in which people can use your product or service The Wonders of Wordtracker:. . . Its More than a Hunt for Keywords - John For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, thats one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing.He is far and away not the only one with that viewpoint; I find it almost everywhere I look.In fact, it is almost universal among marketers.You know whatI frankly don’t understand why they feel that way. Seminar Marketing: Boost Your Business by Running Seminars All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in marketing must feel their way towards a solution which will bring them new clients. Managing Your Identity Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Marketing Tourism Online, Part One: The Basics This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Homes travel marketing consulting services, please visit www.Leave-Home.com or contact the author directly. You can also request to be notified when a new article in the series is available. 10 Profitable Ways To Elevate Your Subscriptions 1. Swap sponsor, feature, classified or solo ads. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts. Write, Publish and Market a Book with No Out-of-Pocket Money Do you dream of having a book published, but don’t know where to turn Already have a book, but unsure of how to promote it Looking for cost effective high-return strategies to market your book If you answered yes to any of these questions, then the following information is for you. RSS FEEDS: Whither Thou Goest I open up the Feed Reader every day on my laptop and cruise the news feeds I subscribe to. The amount of information is now overwhelming, I need to just subscribe to only the feeds that are of immediate interest, else I would be reading feeds twenty four hours every day. Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. How popular are you,... online that is With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you The Power Of Viral Marketing You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth." Selling for Beginners Speak to almost any self employed professional and most of them will say that they love their job but dont care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. |
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