Marketing Information |
|
A Simple Strategy to Increase ProfitsKathleen Gage In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees. Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts. As you prepare to hire consider the following:
In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees - often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up. Think through the compensation package. Are the wages fair for the job, industry and market Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings. There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework. Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation. Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.” Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company. In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits. Copyright: © 2005 by Kathleen Gage
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
| RELATED ARTICLES The Truth About Search Engines: Playing A Game You Cant Win If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. How "Available" are YOU The internet can be pretty scary at times. Do you realise how easy it is to access your personal information Your phone number, name, address Even get driving instructions on how to get to your location if youre in the USA 3 Things Every Yellow Pages Advertiser Needs to Know Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential… but they don’t quite know how to take advantage of it. How to Force Your Visitors to Order Immediately! This may comes as a surprise to you but, if youre using popups on your website which you should, then chances are youre using them all wrong. Almost everybody is. 6 Must-Have Element of an Effective Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 50% of Yellow Page Directory Users are Looking for Just One Thing Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers hope to find ads that leap out from the rest, and will simplify their choice. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. Personal Branding Techniques for Real Estate Agents and Brokers A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people. In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding". Personal branding isnt only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. 3 Steps to Successfully Build a Team in any Program Any x by y matrix plan has one big risk... but also one big advantage. Reciprocal Linking Overload-Any old link back will do Are you attempting to become a Google junior by adding thousands of links on your site Don’t bother, listen to these facts first. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezinepublishers and webmasters is one of the best waysyou can increase exposure for your products andservices. There are several effective methods youcan use to employ this marketing tactic andsubsequently boost your sales. How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. Networked Markets Are Democratic, Structured Markets Are Republican. Today I was checking out Michelles A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as "un-nuanced" as linking to "Democratic Underground." Getting in Shape: 10,000 Steps to Terrific Health It has been one full year now since I first strapped on a pedometer and started getting my 10,000 steps in a day. I’ll be honest, at times it has been tough, but the rewards have been remarkable. Finding The Cheap Clicks As anyone who uses Pay Per Click PPC advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It’s a new phenomenon known as ‘keyword fatigue’, and its down to the overwhelming success of programs like Googles AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding. The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way were submitting our Web pages and to rethink our submission strategies. Pay-Per-Click Search Engines: A Really Bad Investment What was once such a good thing is now a rip-off and a sham! Great Marketing is Like Making a Great Movie KNOW YOUR AUDIENCE How to Keep Your Business Healthy Can you imagine youre ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars Six Steps to Creating Online Presentations for Telephone Selling How much extra money could you make by closing just one or two additional sales a dayYou can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them. |
home | site map |
© 2005 |