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How Do I Define My MarketSue and Chuck DeFiore Your market is who you want to reach. Your customer. Who is your average customer What is your estimate of total market size What territory do you intend to serve Will you offer a variety of products or services The more specific you are, the better definition of your customer what their characteristics are, the easier it will be to more clearly define your market. Many times you can obtain your Unique Selling Position USP from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business. How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live. Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: www.homebusinesssolutions.com/groupmail/gm1.html Now that youve got the idea, start defining your market. Once you do, youll find that your business is easier to operate and more profitable. Copyright DeFiore Enterprises 2003
| | | | RELATED ARTICLES The Curious History Of Wine Consumption In America The history of wine consumption in America has been frought with starts, stops, and inconsistencies.The American population has always had a love-hate relationship with alcohol.Historic prohibitionist attitudes amongst much of the American population have blurred the line between moderate wine consumption and detrimental alcoholism.As a result, regular, moderate consumption of wine by the American public continues to face ideological and legal impediments. The Benefits of Buying and Selling Locally Shop at a flea market in Oaxaca, Mexico. Trade with a vendor in London, England. Or sport your wares to collectors in Geneva, Switzerland. You can virtually do just that when you shop or sell goods at an online auction site. You know those global auction Web sites, the ones that allow you to bid on thousands of items against millions of other competitors. Sure, they allow you to expand your world and uncover cool knickknacks from around the world. But these very same sites also open the door to you getting ripped off by someone four thousand miles away. More than 8 billion dollars were spent on auction sites in the last three months of last year, but how many dollars were lost along the way How To Jump Start ANY Business Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success.All things considered, this is true and because it is true, it is all the more important to do everything correctly, right from the start!So here are 7 guidelines on engagement for every business entrepreneur. Obtain a Car Loan No Longer Than Necessary Some time in your life you will need a new car. You may not want to have the burden of a new car debt, but you may find there are very few alternatives. 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You Have To Love The Location, Say These Owners Of Orlando Florida Villas It has been said that in real estate there are three things that count the most: location, location and location.I recently discovered how powerful this concept can be. A Real Estate Investing Primer There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing.Its often hard to find a general description of real estate investing, one that lists the various real estate investing strategies and how to get started.Thats what this article will set out to do. Affiliate Program Basics Affiliate Program is a ground floor opportunity. All you have to do is send visitors to your affiliate web site by placing a textlink or banner on your website and receive a commission on each sale, without the complication and expense of selling anything yourself. Is Day Trading Right For You Do you have the tolerance for the risk involved with day trading Day trading is not a get rich quick business. It is not technically even investing. This competitive game of day trading is speculation at its core and the odds are against you in favor of failure. But for those who crave this type of environment it can be a very exciting and profitable venture. A study in 1999 found that 70% of day traders lost money and of those that made money the profits were made from just one trade. Mother Of Invention Or Dummy You Decide! What would you say to yourself if when faced with a severe problem that could potentially devastate your lifestyle What would happen if you "did" the first thing that came into your mind Would you be proud of yourself Analyze what Jim did and see how you would measure up. Attention To Details Helps Homeowners Sell Fast In A Buyers Market Your boss has just given you the career opportunity of a lifetime, but the job is in another state. Mortgage Consumer Bill of Rights This bill of rights was laid out by Franklin Raines, president of Fannie Mae on January 15, 2000. The Mortgage Consumer Bill of Rights is a pledge fof $2 trillion over 10 years to help consumers gain access to home ownership.It also includes an “Open Book” approach to underwriting where customers can see all of the factors that go into evaluating their creditworthiness and the process of applying for a home loan. Selecting a Cell Phone More Than Just a Phone How To Create A Website In Less Than A Week Heres a really simple way... any novice can create a fully functional website in less than a week. Getting Referrals Referrals The Art of Writing a Check Although it may seem very obvious, many people do not know how to write checks. With the birth of a generation that regularly uses ATM check cards, online bill payment systems, and credit cards more often than checks, check writing may risk extinction due to ignorance. Get PHP pages indexed in the Search engines A simple method to convert files from Php to Html Extensions, on an Apache Server Reducing Debt Before Its Too Late ... How To Avoid The Pitfalls Of Creeping Debt Reducing debt usually isnt a high priority for people until they have already gotten into trouble with overspending. Using a few basic guidelines, and debt calculations, can help you see when your debt load is getting into the danger zone. Look Past the Bottom Line for a Propertys Potential It’s unfortunate that many real estate investors tend to look at the bottom line when deliberating about a property, rather than the big picture.The real moneymakers in real estate investments are the people with vision, who think creatively, and are willing to assume some level of risk. |
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