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Yahoo!/Overture Site Match: A License To StealDean Phillips Unless youve been living in a cave somewhere, Im sure youve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match. According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites. Summary of Site Match Benefits according to Overture:
Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site. URL Submission non-refundable annual fee, per domain
Next 2-10 URLs: $29 each 11th URL and beyond: $10 each Cost-Per-Click Fee: Tier 1 Categories: $.15 Adult Automotive Books Computers & Software Dating Education & Career Entertainment & Attractions Jewelry & Watches Music & Video Office Other Reference Sports & Outdoors Toys & Baby Equipment Tier 2 Categories: $.30 Apparel Electronics Financial Services Flowers, Gifts & Registry Health, Beauty & Personal Care Home & Garden Professional Services Real Estate Telecom & Web Services Travel $.30 Okay, now that weve gotten the preliminaries out of the way, heres the real deal on Yahoo!/Overtures Site Match: Its a license to steal! It really is. Heres why: Site Match isnt a true pay-per-click program, like Googles Adwords or Overtures own pay-per-click program. Whats the difference With Site Match, you dont have any control over how much you pay for a particular keyword. Ill talk more about that later. Site Match charges you $49 to "review" your URL, at which point you get included in the databases of several search engines, including the new Yahoo! search engine. By the way, paying the $49 annual fee doesnt improve your page ranking one iota. Its also important to point out, this isnt the same thing as Yahoo!s Submit Express,where you have to pay $300 to have them review your site for possible inclusion in their directory, without any guarantee whatsoever. With Site Match, youre guaranteed that your URL will be included in their various databases, and will be spidered regularly. This is how it works: If your listing is shown for a particular query and someone clicks on it, you get charged an additional 15 or 30 cents--over and above the $49 annual fee! Thats one reason why I call Site Match a license to steal. Heres another: If your URL already happens to be in the search engine databases, youre now paying money for clicks you would have previously gotten for free. Its really a bad deal, because for most sites, paying more than $.10 per click will end up costing you money. If youve participated in a true pay-per-click program, you already know that there are many keywords, especially generic terms, that are worth little or nothing, so youd never bid on them to begin with--or youd bid very low. But with Site Match that control is completely taken away from you because, the way the program is set up, you have to pay a minimum of $.15 to $.30 per click, no matter what. Personally, I think you should avoid Site Match like the Bubonic Plague!
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