|
|
| Web Site Promotion Information |
|
|
|
|
Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!
Web analytics. Don't worry, it's not as boring as it sounds. You may know the concept by another name, such as Web analysis, site traffic statistics, visitor statistics, site hit reporting, Web tracking, Website metrics or various other terms. Web analytics is basically a technical term for methods to monitor your site traffic and usage, ranging from simple hit counters to advanced Web site traffic reporting. I like the term, Web analytics, because it sounds important. And with good reason -- it is extremely important to the survival of any Website. Before we go any further into our subject, I first need to ask a few critical questions that I wish I had been asked a few years ago ... Do you know how many visitors your site had yesterday, or last week? Not generic "hits" but actual page views? Do you know what keywords are used by your site visitors to find you? Are you aware of which search engines visitors use to find your site? I hope your answer is yes. If not, you are missing out on vital information needed for your Website to perform. A Website does not do much good others do not see it. You need site traffic ("visits") to sell your product, convey your message, offer your support, etc. It is a fundamental truth that without visits to your site you might as well not have it online. The entire purpose of a Website is to be viewed! Site owners spend countless hours with search engine optimization (SEO) and various site marketing strategies. Many of us invest important dollars to pay for advertising; others spend priceless time rather than money to boost traffic numbers, seeking to increase their ROI (return on investment). But, do you know whether your efforts are getting results? This is where Web analytics steps up to the plate and bats a homerun. By using a good, real- time site tracking service or tool, you will be able to see what strategies actually pull visitors to your site, what pages are viewed, whether your content calls your visitors to action and how effective your efforts are. To get all the vital statistics, you want an analytics site that offers more than "hits." You need more comprehensive information to really get an advantage and to truly track your marketing efforts. If you want to avoid software hassle or set up headaches, look for a hosted analytics service. I have found many advantages of hosted analytics over log-based versions. Log analyzers are not typically real-time and require access to server logs and software downloads (time, expense and headaches I don't need). I want a click-and-read system, and this is where hosted solutions appeal to me. I log-in and all my reports are immediately available, allowing me to adjust my marketing or content in real time. When you are looking for a good hosted analytics service there are a few minimum features you want to be sure are included, such as visitor traffic numbers, per hour, day and month; referral links, which show you the link someone used to get to your site (this is great when you do link exchanges and shows you what search engines have you ranked); and page popularity, to allow you to see what pages in your site are visited most. There are many other features available, but these are the important basics. The beauty of Web analytics is that there are many incredible tools that offer invaluable information such as Clickstream (Click Path) reports, page Visit Duration, and if you can find a site that offers search engine statistics, you have found a potential marketing "goldmine," especially when using "pay per click" advertising. With this type of real-time statistical data available on demand, you will no longer waste time -- you will clearly see your effective site marketing efforts, increase your ROI and have what you need to see solid results. Without accurate and timely visitor statistics, your marketing and SEO efforts are working blind. A solid hosted Web analytics report solution removes the blinders and gives you a clear path for optimizing your site marketing time and efforts. Can you really afford to miss out on such a valuable, vital tool? Copyright 2005 Cherie' Davidson is content and marketing manager for VisiStat.com (http://www.visistat.com). VisiStat is a detailed, real-time site traffic and Web analytics report service that is focused on ease of use and user-friendliness. VisiStat's goal is to help site entrepreneurs make the most of their site marketing and search engine optimization efforts -- to be a virtual "goldmine" for marketing. Learn more at http://www.visistat.com or write Cherie' at cherie@visistat.com
|
|
|
|
RELATED ARTICLES
Set Your Site on the Right Trajectory by Submitting It to Every Directory Webmasters across the globe are involved in a race to the top of the search engine listings. Everyone has their own set of racing techniques that they swear by, some work well, some not so. However, one thing is certain; if you want to get to the top of the rankings you need inbound links to your site. But how do you get inbound links? Well, you could buy them. That gets pretty expensive. For many keywords the top ranking sites have hundreds if not thousands of inbound links, so unless you have a MEGA promotion budget then you will have to find another way. Writing articles and submitting them to resource sites (such as those listed at www.info-sales.co.uk) is another way to get many inbound links. However, not everyone is an aspiring modern day Shakespeare and not everyone has the time to research, write and then submit articles. Okay, so you don't have Bill Gates' bank balance and therefore cannot buy all the links you need. You lack either the expertise or the time to write articles. What can you do? Don't panic! The secret lies in two words, music to your ears and the answer to your inbound links dilemma... Directory submission. Why Directories Might Save Your Websites Life Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002) The Challenge Website Submission to Open Directory Project - DMOZ As an authorative hub a link from a DMOZ directory category to your website will give your site a boost in PageRank? and may assist in getting search engine spiders to crawl your site faster and more often. Google also uses DMOZ data for its Google directory. Why You Need Submit Articles To E-zines Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation. In turn, you will get more valued visitors to your website. Every time they publish your article, your website traffic will get boosted. How to use Free Website Submission Services After you have built your website the next natural step is to start promoting it. You can start with submitting your site to the various search engines and directories. Outsourcing Website Services - Can Your Business Benefit? Would it surprise you to know that Compaq Computer? outsources? How about Underwriters Laboratories?? Gateway Computers?? Yes, even the Chicagoland Area Chamber of Commerce?! I have been involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business. Website Promotion: 10 Power Secrets To Keep Your Profits Rolling Here are 10 power secrets to help your website promotion and keep your profit rolling: Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits Here are the website promotion tactics to reinforce and increase your profits: How to Increase Traffic When Your Promotion Budget is Tiny Writing articles for your site and for the use of others, is a simple proven way low cost way to get more traffic. 7 Powerful Tips on Creating Good Content for Your Website So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable. Website Promotion ? Need Inspiration to Write Articles? Check Your Stats! One of the best ways to promote a Website inexpensively is to write articles about your Website's topic and submit them to "free content" sites. These sites are easily found; just type "submit free content" into your favorite search engine. Each article you write will have a "resource box" that includes your name, a brief bio and a link to your own site. These articles are shared with other Website owners to publish them, and soon, your name and links to your site will propagate throughout the Web. The system works well, since search engines respect incoming links to Websites as indicators that the site is important. The more links you have to your site, the more highly the search engines regard your site. Many authors realize that writing articles will generate links, but most write a few articles and then give up. The reasons vary, but most authors will probably say that it simply becomes tedious to spend time writing articles without direct compensation, only to give them away with the faint hope that Website traffic will come about as a result of the work. It is indeed difficult to maintain the discipline to continue writing articles day in and day out, but there is one thing that motivates me on a daily basis ? readily observable statistics that show that writing articles is generating traffic for my sites. How Can You Promote Your Online Business Offline? Many people miss out on some very valuable promotion opportunities by confining themselves to marketing their business online. If you run a business that is confined to one country or area then offline marketing is a must. How To Turn Visitors Into Posters So your having a hard time turning your visitors into posters And have no idea how to get your forum going? Well, if your someone with that problem and want things to change, look no further. In this article I will teach you different ways to encourage visitors to join your forum. 11 Ways to Promote Your Blog 1. Ping weblogs.com and other search engines. When you ping a blog, you are telling the search engine that you have updated your blog content and that your listing should be refreshed. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog. Also, many people browse these sites to find something new. How to Develop a Local Traffic Base Getting a loyal traffic base for your website is an important way in keeping your traffic high. People who like your website are also more likely to tell their friends about it in e-mails and post your website on other mediums like website forums and newsgroups. Ten Free Ways To Promote Your Website Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner If your website is not generating a lot of sales fast enough, don't give up. To Link or Not To Link - That Is The Question You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable Are you interested in empowering your website so it will become more profitable?
|
| home | site map |
| © 2005 |