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Breathe New Life Into Your Half-Dead Website By Using Words That SellDavid Peterson This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. Its not the flashy animation, and its not your precious company logo. Im not saying to remove these elements. Some of them are important. But theyre mostly ego-driven. They are "me" messages, and have absolutely nothing to do with what you want your visitor to do. And what is that you ask The answer is of course. You want your visitors to buy something. People who are considering doing business with you are only interested in one thing; "Whats In It For Me" One of the first steps toward a successful website is writing copy that tells the reader whats in it for him, in a style that is easy to read. Make More Cash Study any website that makes money and I promise youll see the following copy elements in place: In the main body copy, the text color is always black with a white background, making it easy to read. This should be obvious, but its amazing how many websites out there do not follow this very basic guideline. Testimonials, and other secondary elements commonly use a contrasting font such as courier, courier new. The background in light blue, beige, or yellow shade to make it stand apart from the white background of the main body copy. Verdana is the most widely used font for your body copy. This font was actually developed for use in the web. Times New Roman, Arial, and Georgiana are also popular. Never use more than two different font faces in your sales copy. The use of yellow highlights, italics and bold font-style for emphasis. Headlines and Subheads are usually a contrasting color from the black body text. A shade of red, dark green and dark blue are good colors. However, do not use more than three or four different colors. Sentence and paragraph font size is commonly between 8pt. and 12pt. Never smaller than that, and never bigger. Headlines and sub headlines usually between 14pt. and 18pt. Paragraphs never justified. Most common is left-margin with no indent. How To Write Successful Headlines In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about. Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines "Start with a well thought out headline." "Five times as many people read the headline as the body copy. It makes sense, therefore, to spend the major portion of your effort on headlines." "A good headline motivates action by stirring an emotion" "Write as many as 250 headlines before settling on one" 13 Proven Headline Words Announcing... Secrets of... New... Now... Amazing... Facts you... Breakthrough... At Last... Advice to... The truth of... Free... How would... How to... How To Write Attention-Grabbing First Sentences Joe Sugarman of blu-blocker sunglass fame and author of best-selling book "Advertising Secrets of the Written Word" has these tips on writing first sentences; "Keep it short, sweet and almost incomplete." For example: Its easy. It had to happen. Its time. Its crazy. The sole purpose of the first sentence is to get you to read the second sentence. How To Write Attention-Grabbing Ending Sentences "You must plant seeds of curiosity for the reader." "At the end of a paragraph offer a reason to read the next paragraph." Using sentences such as..... But theres more. So read on. But I didnt stop there. Let me explain. Now here comes the good part. These tips represent just the tip of the iceberg on breathing new life into your half-dead web site. Well cover all of the other necessary elements in future articles. Stay tuned. I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading. Regards, Dave Peterson
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The Number One Reason Most Websites Fail Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but lets face it - were all in this ultimately to make more money. How to SEO your site right. Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition. Ways To Develop Your Own Outrageously Profitable Product If you want to make big money on the web, you need to have your own product. A lot of people would like to have their own product, but they lack either, the expertise and/or have no idea how or where to begin. The Power of Link Popularity Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self. Reciprocal Linking: A Disturbing Trend In the world of Internet Marketing, and Web site promotion, nothing changes faster than the parameters that rule good Search Engine rankings and placement. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns spam, to popup ads. All these marketing tools can work, but they are also extremely risky. 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