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SEO Trade Secrets - 8 Great Tools for Search Engine OptimizationGlenn Murray About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now… Submit your site to the major search engines, scatter a generous helping of the right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. That’s it. This article is about what tools to use to make your job easier. 1 Choosing Keyword Phrases costs approx USD$7.50 per day To decide what keyword phrases to use, subscribe to www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword in the last month or two, how many competitor sites are using that keyword, and how many searches it expects in the next 24hrs. 2 Measuring Keyword Density FREE To measure the density of the keyword phrases on your page, go to http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. 3 Check How Search-Engine-Friendly Your Site Is FREE Search engines send out spiders or robots to investigate your site. These tools allow you to see your site from the spider’s point of view.
4 Check How Many of Your Pages are Indexed FREE Go to just about any search engine and type site:www.yourdomain.com. The search engine will then tell you how many of your pages it has indexed. 5 Monitor Your Position in Google FREE No need to waste time clicking through hundreds of Google search results looking for your site. This tool allows you to enter a keyword and a domain name, and it searches Google to see where your domain is positioned. Go to http://www.cleverstat.com/google-monitor-query.htm to download the setup file. Then just install. 6 See How Important Sites Are FREE The Google Toolbar is an indispensable tool. One of the things it can tell you is the “importance” of every site you visit in Google’s eyes at least. You’ve probably heard a bit about PageRank or PR. PR is Google’s measure of the importance of a site. Basically, the higher your PR, the higher your ranking. This tool gives you a snapshot of the PR of every site you visit. Go to http://toolbar.google.com. TIP: It’s good to get links from other sites with high PR – especially if they contain the same keywords as your site. WARNING: Apparently the Google Toolbar monitors your internet usage. As yet, it’s unclear what it uses this information for. 7 Monitor What Sites are Linking to Yours FREE Google News Alerts http://www.google.com/newsalertshl=en and Google Web Alerts http://www.google.com/webalerts will tell you who’s linking to your site. Simply set up an alert to be notified when Google finds www.yourdomain.com. 8 Getting Help FREE If you’re new to SEO, the first thing you should do is check out Google’s guide to SEO at http://www.google.com/webmasters/guidelines.html. If you already know the basics, there are a number of forums you can subscribe to to post questions. These forums are free, and they’re frequented by countless SEO experts. And when I say “experts”, I mean EXPERTS! Some of these people do SEO all day, every day. And like many technical experts, they’re only too happy to help – for free. The best forum seems to be http://www.webmasterworld.com/forum3, but http://searchengineforums.com/Forum28 is ok too. If all else fails, you can try sending Google an email. Go to http://www.google.com.au/contact/index.html, but don’t hold out much hope of help here. They’ll eventually answer, but there’s no guarantee on the quality of their response… This is just a snapshot of the tools available out there, but these will certainly get you started. Some additional resources: http://www.123promotion.co.uk/promotion/tools/website-promotion-tools.html Various Web Promotion Tools Enjoy!
| | | | RELATED ARTICLES Some Things in Life ARE Guaranteed Theres an old expression that says, "The only things certain in life are death and taxes." A Network Of Web Sites Is Not Enough! The big thing these days is your ability to capture the market. So how do you do that How To Use Pop-Ups Effectively To Generate More Profits! What Im about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. Super Affiliate Strategies Part 2 If you are an affiliate that is trying to promote an affiliate program, then I dont need to tell you its not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program. How does Pay Per Click marketing work So how do people find my website This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site. Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Ten Steps To A Well Optimized Website - Step 6: Human Testing Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being. The Fatal Attraction of Online Marketers Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop.Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. How Search Engines Connect Sellers and Buyers Maggie knows how to find what she wants.She lets her fingers do the walking – not in the Yellow Pages, but at Google.com.She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools.The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Promote Your Website - Search Tools Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don’t promote it effectively, you will not get the visibility that your site deserves. 10 Ways to Market Your Web Site and Have it Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan. High Google Rankings: Frequency vs. Positioning Theres an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, thats simply not true! Theres another factor that is just as important and may actually drive more traffic to your site. Where to Post and Read Articles Online The internet is one of the best depositories of informative articles especially on business, marketing and writing. These articles can be a very invaluable source of knowledge and information for starting and growing your business. If you are a writer and wish to see your articles published or read what others have written then the internet provides good forums for you to satisfy your needs. A Look at Ask Jeeves and Teoma, an interview with Jim Lanzone with Ask Jeeves Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves Web properties. Buying your way to the top with Pay Per Click Advertising Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising. 21 Free or Low-cost ways to Promote your On-line business After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business. Search Engines : Not reciprocal links but ABC links are working great !!! For years I have been studying search engine optimization and for the majority of the sites I worked on I have been getting good to very good positions. Using Meta Tags Wisely to Attract Search Engines and Visitors There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam. Have You Got Your Ear To The Ground Or Your Head In The Sand What happened on your website yesterdayWhat about last week or last monthHow about in the past hourHow many visitors come to your website as a result of using a search engine How long do people stay on your website for on average Which pages do your visitors go to The Top 10 Most Ludicrous Things You Can Do on Your Web Site We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day in and day out, advising clients to remove something or other from their web site, as it is stunting their online business potential. But cleaning up the World Wide Web one client at a time isn’t very efficient, so I’ll share with you the Top 10 most ludicrous things you can do on your web site, and hopefully we’ll get this mess cleaned up. |
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