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For Newer Sites, Web Marketing Depends On "Titles" & "Links"!Martin Lemieux We all start out the same. Some have budgets, some dont. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy. See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they dont always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site. Most older sites get ranked for search terms that dont even show up on their listing, this is because search engines already know the content is there and is good. For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine the content of the site. For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can. Joe also knows that if search engines find his link on other sites and its called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as the title of his main page. He also adds specific content to match it. Now heres the [kicker]. Lets say Joe has been doing this for 2 years now, 9 times out of 10, if Joes web site is still promoting content about "Web Marketing", he probably doesnt have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site. So the moral is If your site is new, youll need to depend on the "Titles" of many things to get your rankings up for something specific. If youre site is more mature and has been established, you can work on other search terms youve been longing to get for your site. Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites! I hope you enjoyed the article! For more of Martins articles go here: http://www.smartads.info/newsletter
| | | | RELATED ARTICLES Submitting your Web Site to Free Directories Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Super Affiliate Strategies Part 2 If you are an affiliate that is trying to promote an affiliate program, then I dont need to tell you its not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article called Super Affiliate Strategies Part 2. In this article, we are going to talk about a few ways that you can effectively promote your affiliate program. Googles Next Big Move November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization SEO specialists from the apple tree.But more than likely, it was just a precursor of the BIG shakeup to come. Viral Marketing Technique Creates a "Chain Reaction" with One-Time Action! Suddenly your sites traffic multiplies.You get "Money Waiting" emails from yourPayment Processor; more sales than youcan handle. Your downline increases radically- potential entrepreneurs join your sales force. How to Use Solo Ads to Make a Small Fortune Newsletter advertising has been getting a bad rap lately.Around every corner you can find someone complaining about how it doesn’t work.But when you ask them if they’ve tried it, most say no.The others who have, had NO idea what they were doing. Congratulations! You’ve Gotten Visitors to your Site! Now, can they find what theyre looking for As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what theyre looking for If not, guess what Weve lost a customer. Link Popularity - A Thing of the Past Ive found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree. How to Get 50 High PR One Way Links Each Month Its easy. So easy its almost criminal. But I can get one-way high PR links whenever I want. The Most Useful Way To Utilize Traffic Exchanges If you advertise through click-exchange traffic programs or GPTR programs, then you should have an idea of what a timed visit is. Basically, people have to view your page for a certain amount of seconds before they can get credit and move on. And that certain amount of seconds is all the time you have to catch their interest. Lets average it out at 20 seconds that your visitor has to view your site before they can move on so you need to catch them by creating a what is known as a... Insane Offer! - $2 For Your Classified Articles With Unlimited Features Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone. 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Not All Links Are Created Equal When it comes to any website promotion campaign, there are two main areas to focus on.The first area to focus on is your internal campaign, which deals with anything you can do to the pages of your website, such as content, meta tags, and titles.This is completely within your control even if you use a Web designer to do any changes for you, as you can dictate what is on your website.The other area to focus on is your external campaign, which largely deals with getting links from other sites – something that is mostly out of your control and is usually a lot more work. 21 Free or Low-cost ways to Promote your On-line business After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business. Search Engine Copywriting: Focus on One Topic Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic. How Many Sales Have You Made After Your Advertising Campaign When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or service What is The Google Sandbox Effect In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. 10 Ways to Market Your Web Site and Have it Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan. 10 Benefits Of Submitting Your Articles To Ezines 1. Youll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. Five Steps To Successful Web Marketing And Sales Process! The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web. |
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