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Part I : Getting Free Hits Using These Simple Tips & TricksPrashant Parikh Search Engine Optimization Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is the "Title" tag which should be kept short and sweet. Then there comes the "Description" and the "Keywords" tags, please make sure that you are not dumping keywords on this tag which do not belong to your website. e.g. dont include keywords for selling perfumes when you are selling books. Make sure that the description and the keywords are relevant to your website. Another major things that no one would tell you is that you MUST have the keywords and description embedded on your site to get a high rank in search engine. What I mean by this is, if you keywords include "Candy, Gum, Lollypop" etc.. and description is "We sell all types of chocolates and candy here" etc. them you MUST have the same words somewhere in your webpage. This is how the search engines check the relevancy of the meta tags. These are just 3 of the major meta tags which should be there on every page. With the ever growing search engine popularity and the way they categorize they searches there are some other meta tags which should be used to describe the site, like "Language", "Robots" , "Revisit" etc. To get details on these tags click this link. Please make a note that you need to get your website listed on, DMOZ which is a largest human edited directory and which has links with all the major search engines. Listing on DMOZ is free and it can bring highly targeted traffic to your website as well as improve your ranking on other search engines. visit http://www.dmoz.org ** NEVER use refresh or redirect scripts on your index pages as most of the search engines will exclude those pages. Link Exchange This is undoubtedly the second major free targeted traffic source. Now, not many webmasters know that having hundreds of link on their website linking to other UN-Related websites will do more harm than good to them. First rule of thumb, NEVER have lots of out-bound link on your index page and secondly exchange links with only those website which have similar content or sell complementary products. Search engines are very smart and can easily know from your meta tags if the site you are linking to has similar content or not. Dont try to fool the search engine or you will end up a fool yourself. I know that exchanging links is not simple and take time, but is the best time investment you will ever do. Having quality site linking to you would mean a better rank to your website. Another important think to note is that it would be better if you exchange text links rather then graphics as this would be more search engine friendly. Also keep changing your text link description from time to time so that you can have fresh and different keywords fed to searches. So, now the questing is how do you find similar website... very easy. Do a search on google or DMOZ directory and you will get a list of websites. The contact the webmaster individually of every website and ask them for a link exchange. I also found this website very useful in finding similar content websites. http://www.linkexchange.com Affiliate Program Have you ever paid to have your banners displayed 10,000 times and end up paying 10 cents a lick and not getting any sale out of it This is what happens to most of us when start advertising for our website and products. We think that even if out of those 1000 people who would visit, even if 5% buy something then we have made a profit! but how often does this happen Close to never. Why pay per click when you can start your own affiliate program and pay commission per sale. Yes right! you dont pay your affiliates till the time someone actually buys anything from your website. This way you get all the clicks you want and if no one buys anything, they you also dont loose anything. You can promote your affiliate program to other webmasters through discussion boards or emails, think about it, you can have tons of webmasters linking to your products and you dont spend a dime until you get paid! Sounds great! Check of this website if you want to start your own Affiliate program or you can pay some money to have it setup for you. http://www.cj.com
| | | | RELATED ARTICLES How to reach #1 in Yahoo! Part 2 KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site. PIM Team Case Study: Creating Text Effects With PHP and GD See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors. Elements of Graphic Design for Your Website We’ve all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that’s expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don’t like what they’re doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you’re probably asking well what does this really mean for web design. Advantages for Using FrontPage... maybe this HTML editor has some hidden advantages Ever since Ive been doing SEO work, Ive always griped and complained about FrontPage and all the extraneous code it puts in thesection of the page, etc. Boost your Application Development “Reduce Time Intensive Phases during Software Development with TierDeveloper” Web Hosting: To Switch or to Stay That’s a question that can only be answered by you. Depending on your current status and relationship you have with your provider, along with your evolving business objectives and needs, can determine what course of action to pursue. What are your issues and concerns Ask yourself some basic questions and see where you stand after you’ve answered them. -Are you no longer satisfied with your current provider -Did they deliver on the level of services that you signed up for -Has technical support and customer service been to your satisfaction -Or has your business grown considerably, and the hosting company cannot provide you with the level of capability and technical support you require Flash - To Use Or No To Use Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. Lets summaries some facts about flash using on YOUR web site and after that its you who will have to decide: to use or not to use. There are some facts about Macromedia Flash Technology: The Proper Way To Use The robot.txt File When optimizing your web site most webmasters don’t consider using the robot.txt file. This is a very important file for your site. It let the spiders and crawlers know what they can and can not index. This is helpful in keeping them out of folders that you do not want index like the admin or stats folder. The Top 3 Mistakes That Can Ruin Your Websites Search Engine Rankings- and How to Fix Them! Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines.Follow these tips from the beginning and youll see the benefits. The Meta Tag Myth The more the better right Wrong. At least when it comes to meta tags. The history of the meta tag started off as a nice tool that web sites could use to show the search engines what the site was about without the words showing up on the actual page. It seemed like a great idea until people started to abuse the meta tag. They would add highly searched for keywords that were unrelated to their site in their meta tags in hopes of attracting additional traffic. The search engines caught on and lowered the importance of meta tags - they figured out that if they put more emphasis on the visible content of a site, people would have a much more difficult time “cheating”. Turns out that they were right. How Disabled Users Access The Internet In 1995 a new era of accessibility for disabled people began. The Disability Discrimination Act was passed, stating that: Traditional businesses on the Internet Have you ever thought of putting your business on the Internet, but simply not known where to start or youre not sure whether the Internet is really meant for your business What Can Lots Of Content Do For Your Site Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this For one most webmasters are trying to make a quick buck and others dont know where to begin or are too lazy to do the work. The Smallest Is The Best!.. As Long As It Serves Its Purpose. It is true! In graphics optimization, seen as a part of website optimization, the smallest is the best. Of course, the element in question should still serve its purpose of being the expression of an idea. Furthermore, it should be understandable, clear, suggestive and good-looking. Lets see together which could be the right choices in terms of web graphics optimization when we decide what type of graphics we’ll use on a website. How to Chose Stock Photography for your Web Site So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice. The Benefits Of Outsourcing The year 2005 is expected to be the year of "outsourcing". Making Your Website Work for You: Attracting Visitors Just building a website is not enough. You need to get people to visit it. And just submitting to the search engines won’t do much.Here is a brief overview of 3 effective strategies to get people to your website: 1Search Engines, 2 PR and Marketing and 3 Email Newsletters. Here is a quick list of do’s and don’ts for each: Email tips and tricks Excerpted from the upcoming book The Busy Persons Guide to a Profitable Website and PlanetLinks Enews - an email newsletter delivered for FREE to your computer. To subscribe, go to www.planetlink.com. Optimize your Photos for the Web It doesn’t matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don’t consider optimizing their photos for the web. We’ve all been on too many web pages where it seemed that the photos would never load, and sometimes they didn’t. So here are some steps to make sure that your photos show up on your site. Web Accessibility Myths With more and more countries around the world passing laws about blind and disabled access to the Internet including the Disability Discrimination Act in the UK, web accessibility has been thrown into the spotlight of the online community. This article attempt to put a stop to the misinformation that has been thrown around and tell you the truth behind web accessibility. |
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