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Why You Need a NewsletterStephen Earley Jordan, II If you’re a small business owner you definitely need promotion. And, if you’re a freelancer—you ARE the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business. Newsletters can be published and distributed according to individual business needs weekly, bimonthly, quarterly, and annually, etc.. Printing costs can be kept to a minimum with black & white printing; or if your budget is a bit more expendable, capture your reader’s attention with a vibrant-colored logo, text and graphics. Whether you use b&w or color printing, adding a newsletter into your budget keeps and attracts new clients! Let’s see the different types of newsletters and discover which best suits your needs. Newsletters can range from In the Office ITO Newsletters to Out of the Office OOTO Newsletters. More importantly, each one serves its own separate purpose. Inter-Office ITO Newsletters. ITO Newsletters may be somewhat casual generated simply for the purpose of notifying those with whom you work. Educate employees by placing this type of newsletter in their office mailbox or on their desk.
Out of the Office OOTO Newsletters. OOTO Newsletters are a bit more formal. Here’s your chance to win, gain and retain customers. Think of this as a promotional tool sent out via postal mail or distributed face-to-face.
Keep the number of pages to a minimum. After all, this is a newsletter, not a magazine or newspaper. Newsletters are best if designed to be read in one sitting.
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Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. Kick-Start your Juices Listen, consider this scenario. Tell the World About You You have a new website, or a new business, or both – or your site isn’t getting the kind of traffic you want and need. How are you going to tell the world about what you have to offer and where to find it The Three Cs of Writing an Excellent all Purpose Headline Since the headline is the first contact your readers havewith your message, it must reach out to them. Promise thema benefit. Tell them how they will be better off if theyread the rest of the ad. Use action verbs. Save ten dollarsis a stronger heading than Savings of ten dollars because of the verb. How To Overcome The Lyric Writing Hurdles That Are Keeping You Behind The lyric writing side of songwriting is known to create an enormous number of problems for some folks. 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Seven Compelling Reasons to Get Your Name on a Book Cover Have you ever considered writing a book If so, maybe you’ve already established firmly in mind your exact purpose for becoming an author. Your reasons may match one or more of those below. Or perhaps you could add yours to the list. Nevertheless, with some 65,000 books being published in the United States yearly, there is overwhelming attraction to joining the ranks of authors. Fear Before The March of Flames Interview TheBeeps own Mike Willaford had the chance to talk to Adam of Fear Before the March of Flames about what has been going on and what might be coming later on down the road. Mike hit up Adam on their way to the Portland, Oregon show and had a little chat. |
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