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Should You Advertise on TVBIG Mike McDaniel When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV" I cant answer that questions until I ask a number of questions first. Do you have an advertising plan Are you working on a firm budget What are you trying to accomplish with your advertising Where are you spending your money now Usually by the 4th question the happy face becomes one of disappointment. Contractors dont build a building without a plan, and you shouldnt advertise without a plan. The first action is to determine what you want your advertising to do. Most small and medium businesses do not have the bucks for long term image, so they focus on a call to action or proclaiming benefits not features. Can TV do that Probably. Can you afford it Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM You can get on TV by using the Cable TV in your market. With Cable, you can buy a package thats spread over 15 or more cable channels. Beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com. Some people in business believe you havent "arrived" until your business is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big bucks that dont use either.
| | | | RELATED ARTICLES Taking the Mystery out of Marketing Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what By measuring the results or your marketing efforts and collecting feedback, you can uncover the secrets of what is and isnt working and learn what to refurbish or replace to generate more leads and increase sales. Assumptions – The Hidden Sales Killer Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person Doug Maquire, www.MaquireMarketing.com sent me this story of a situation that occurred in a department store he worked in many years ago. A Quick and Simple Tip for Gaining Customers In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more.Some of them have left lasting impressions on me, whereas others have been eminently forgettable.I’d like to talk about two of the more memorable vendors, and the simple technique that they used perhaps unknowingly which made them stand out in my memory. The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process. If You’re a Marketer, You Should be Blogging Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We’re caught! Our natural curiousity will draw us back on a regular basis to get the juicy updates the blogger throws our way. Adobe Photoshop levels-Turn junk into gold by clicking a button There is no doubt in my mind; Adobe Photoshop is the greatest Photo editing program in the world. Whether you are a novice or an expert Photoshop is the program for you. Photoshop is used by my children and by the movie making industry. So what exactly can I do with Photoshop The better question is what can’t you do with Photoshop Three Reasons To Host Your Own Teleconference Top companies have been doing it for years. Does Becoming a Published Author Enhance a Business There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals. How "Available" are YOU The internet can be pretty scary at times. Do you realise how easy it is to access your personal information Your phone number, name, address Even get driving instructions on how to get to your location if youre in the USA How to Create and Sell *Your Own* Product or Service Its one thing to join affiliate programs and earn commissions but in order to make serious amounts of money, you need to have your own product or service to sell. Basic Marketing Dope Sometimes the simplest data is the best.Marketing is not complex if you know the basics – that’s true with anything by the way.Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff. REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy. What Im about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions Effortlessly. How to Earn More by Visualizing Your Marketing Success Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives We all daydream and picture ourselves in places wed like to go to, or doing things we enjoy or have always wanted to try. Tips from Chicago Search Engine Strategies - Part 1 The first meeting I went to for the day was Organic Listing Forum at Search Engine Strategies. Bruce Clay, President of Bruce Clay, LLC and Mike Grehan, CEO of Smart Interactive and Author of Search Engine Marketing: The Essential Best Practice Guide were the speakers. Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions, moderated the Forum. How Heavy Hitters Avoid Rejection Working MLM Leads “But, these people are telling me NO and I don’t like the way that feels,” he told me. What is Pay-Per-Click Pay-per-click PPC advertising is when an advertiser pays for each qualified click that sends a search engine user i.e., visitor to the advertiser’s web page.PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser.There are many PPC advertising services available to choose from.Google AdWords and Overture are probably the two most popular in use today. Why Wordpress is now my Blog of Choice The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesnt yet support. What You Do To Reach Top Rankings In Search Engines Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word, the most relevant keywords and phrases to sites which contain information about the art of making money on the Internet. How to increase the ROI on your PPC campaigns Pay-Per-Click PPC advertising is one of the most cost effective and just plain effective ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer. Be Image Smarter - Stop Using "Cookie Cutter" Marketing We all know you only get one chance to make a good first impression. |
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