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The Yin & Yang of Internet MarketingEsther Smith Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts. Now let’s apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn’t always pay attention to the ads, but I did read the articles and editorials. They were my “information hotlines” and why I subscribed in the first place. It wasn’t long before I discovered ezine article submissions. Here then is the Yin & Yang of Internet Marketing: all publications need content --- all content articles need publishers. Now I could put the two together in a duality that could not exist without both parts. So I began to write articles and submit them to various publications. Every article contains a short bio of the author and their business. It also includes a website and email address. What a great way to promote! I began getting more visits to my website and more subscribers to my Newsletter. This became a chain reaction with every new article and every new submission. But more importantly, the visitors to my website were qualified leads already interested in the subject material of my article. How did this happen Because my article was chosen by John Doe, publisher after determining that it matched his target market! Auto dealers don’t look for health product articles, right When people read a well-written article, they view the author as an expert. Publishers looking for content are no different. Many do not have the time or inclination to write, but they want to publish an expert, not a nobody. Start putting your website in front of thousands of qualified customers today. You can have:
C’mon. Try it. Write now. © 2004 Esther Smith
| | | | RELATED ARTICLES What Do Your Ads Say Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmies class play program. Attracting Good Affiliates Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first lets look at what the make up of a good affiliate may be. A good affiliate is:Hard WorkingPersistentMotivated to work their businessDoes not need constant reassuranceMakes and implements goalsOvercomes obstaclesRecognizes and takes good adviceAnd Never, Never, Never quits! 20 Top tips to writing effective surveys Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. Networking - Relax! Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network Creating Customer Value The purpose of business is to create and retain a customer. 10 Ways To Make Your Sales Soaring 1. Maximize the effectiveness of your banner ads. Dont just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you website.See: http://www.domainregistry.de Make your 2005 Email Marketing Plan Successful - Six useful tips Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful: What Santa Knows About Marketing Whats that ringing sound you hear at this time of year Its the sound of store registers ringing up the sales generated by Santa Claus. Just because hes old, overweight, long haired, unshaven and dresses funny, dont overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods. How to Critique Your Own Yellow Page Ad Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it’s someone else’s, you can spot the flaws you’d otherwise overlook. More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. The Key to Eliminating Objections and Increasing Sales Youre in a meeting with a promising prospect. You review the project and the services you provide and then, just when youre hoping to get the okay, the prospect raises an objection. They may tell you: 10 Phone Marketing Mistakes to Avoid "I hate making marketing calls. I don’t know what to say and how to say it. I’ve been assigned to find new clients and in the past 4 weeks I brought in zero new clients." Getting The Big Picture Series: Part 5-"The Free-Way" #1 Will the search engines take notice of you Search engine placement is the most important aspect of internet marketing promotion. What is a search engine The 3 C’s of Getting Your Foot in the Door of a Prospect Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again Wondering how some sales professionals seem to always be at the right place, at the right time Feeling like you just can’t seem to get your foot in the door of any new prospects You’re not alone. These seem to be universal concerns for many sales professionals. Assumptions – The Hidden Sales Killer Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they NEVER make assumptions. One person Doug Maquire, www.MaquireMarketing.com sent me this story of a situation that occurred in a department store he worked in many years ago. Successful Marketing for Home Based Businesses A successful marketing strategy is not based on doing what you like but liking what you do... How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with to many clients you wish you didnt have to. The Power of Possibilities Did you know the one thing that holds most people back is the simple fact that they think too small What separates the average business owner from the super successful isn’t her timing or her resources. It’s her ability to think bigger than others, and take action on the things that will create the biggest successes. Mobile Marketing a New Age Strategy More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it’s hard to see why this form of marketing is not more widely used. Pay-Per-Click Search Engines: A Really Bad Investment What was once such a good thing is now a rip-off and a sham! |
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