Marketing Information |
|
I Would Give Anything To …Kathleen Gage A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.” His response is, “No you wouldn’t. What you want is the end result, but you’re probably not willing to do what it takes to achieve the level of success I have achieved.” Arrogant Maybe. Harsh Perhaps. Truthful Most definitely. Anyone who has achieved a relatively high level of success in their industry has probably had the same statement directed to them. “I would give anything to be a successful ________ just like you.” Truth be told, achieving a level of success others will want to emulate is something most people are not willing to make the necessary sacrifices for. Sure, they want the end result, but are they willing to step out from the crowd and do what it takes to achieve their dream Are they willing to go through the inevitable ups and downs Over the years I’ve had the opportunity to work with some pretty incredible people. Folks who have achieved more than most could only dream of. Individuals who others will look at and think, “I would be willing to do anything to achieve that level of success.” Sadly, that is about as far as many people get with their desire to accomplish what they want out of life. They talk about it, but don’t do what is necessary to achieve it. I’m not referring simply to monetary success. I am referring to contribution to community, personal success, physical success, or virtually anything that would signify a complete life. In last month’s column I mentioned the book I am co-authoring. Why Be Different Success Secrets for Selling the Unsellable is a book about how one can set themselves apart from the competition in such a way that they literally become leaders in their industry. Much of the book will be based on interviews conducted with people from a variety of industries such as real estate, healthcare, accounting, hospitality and more. Being a leader doesn’t necessarily mean you are the biggest. It means that you are the one others look to when determining standards of success within an industry. As I have been gathering information, what I find interesting is some of the similarities with the people we are featuring in the book. Each person has been through some incredible ups and downs on their road to success. Each has gone through experiences that would make someone else quickly throw in the towel. They didn’t let the roadblocks stop them; they just kept moving forward in order to reach their goals. What I find most intriguing is their powerful belief in having a vision of what is possible. All are also very flexible in their approach to life. They knew what they wanted to achieve and if one thing didn’t work they tried something else. If that didn’t work, they tried yet something else. They kept at it until they achieved their goals. The words “no” and “can’t” are almost nonexistent in their vocabulary. Also evident is their generosity to their community and their clients. Rather than putting a price tag on everything, they often make contributions without expecting anything in return. They do it because it makes others feel good and it is simply the right thing to do. With each person, a love of what they are doing is essential. Although they work very hard, they have such an incredible passion for what they are doing that when the tough times hit, they are virtually unstoppable. People who are not incredibly passionate about what they are doing give up when they are presented with roadblocks to their success. Don’t just be another person saying, “I’d do anything…” Keep your vision, your passion and jump over your roadblocks. Copyright: © 2004 by Kathleen Gage Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include The resource box at the end. Notification would be appreciated but is not required.
| RELATED ARTICLES Build Your Business by Building Relationships People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit. The Latest Innovation in Search Engine Algorithms . . . User Popularity For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system." Seminar Marketing: Boost Your Business by Running Seminars All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in marketing must feel their way towards a solution which will bring them new clients. Boost Your Selling Power With Your Call-To-Action Phrases Look at your marketing material. Now, is there something missing If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act. 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. Does your Internet Marketing Pull "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories: Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine. Turning Challenge Into Opportunity There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires. How To Get Web Site Traffic Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic visitors unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site. It is not an easy task getting the right kind of web site traffic to your site. You do not get this web site traffic without expending your time, energy and sometimes hard-earned money. A Fast Way to Fill a Coaching Practice So youve gotten the coach training certification, made up your business cards, and started your web site. Youve discovered your niche, and you have been marketing - aggressively even! 20 Top tips to writing effective surveys Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. For All Those People Who Struggle With Benefits and Features For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" Secrets Of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Grab Your Share of Untold Amounts of Advertising Dollars If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. The 8 Biggest Newsletter Marketing Mistakes Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. The 11 Deadly Sins of Search Engine Optimization Common mistakes and misconceptions about search optimization and marketing What Is Most Important – Copy Or Pic When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates – in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise – about the meaning of advertising, the significance of advertising, and the past, present and future of advertising. And an unconscionably serious lot we no doubt were. Not to mention drunk. Keeping your Business Alive As long as you eat and breathe you will stay alive. But is that really living In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. Does Becoming a Published Author Enhance a Business There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals. Explode Your Sales With Free & Exclusive Content Offering free and exclusive content to ezinepublishers and webmasters is one of the best waysyou can increase exposure for your products andservices. There are several effective methods youcan use to employ this marketing tactic andsubsequently boost your sales. |
home | site map |
© 2005 |