|
|
| Marketing Information |
|
|
|
|
Stretch Your Marketing ReachKathleen Gage One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine. You can provide valuable content to your customers and potential customers with an E-Zine. The beauty of utilizing the Internet to distribute your information is often people will forward your information to others who have similar interest. The key to success with an E-Zine is consistency in distribution. It won’t be beneficial to have a sporadic schedule. Distribution of your online publication should be done like clockwork. With all the automation tools available you can develop a system that is relatively trouble free. For many, the greatest challenge will be the development of content. There are a few ways you can handle this. One, take a day to write several articles and put them in a file that you can easily access. That way, the writing is over and done. Second, have others write articles for you. Many people are anxious to write for online newsletters. Third, a quick Internet search is bound to produce several places you can access articles that are there for the taking. Usually, the only requirement is that you give full credit to the authors. Because I love to write so much I prefer to write my own articles. And yet, if ever in a pinch, I know there are many options. Here are some examples of well done E-Zines. Each has produced excellent results for name recognition, promotion opportunities and back end business. Notice all have a place to leave an email address. I highly recommend this in that this helps you to build a solid database of interested readers. http://www.justbearsandstuff.com/newsletter/newsoctober2004.htm http://www.greatsmilesutah.com/october-04.htm http://www.kathleengage.com/newsletters/enewsoctober2004.htm In my experience, I have found E-Zines, when sent to people who want them, are one of the most incredible marketing tools you can use. Copyright © 2004 by Kathleen Gatge Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
| | | | RELATED ARTICLES 10 Eye Popping, Jaw Dropping Ad Copy Secrets 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. Attracting Good Affiliates Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first lets look at what the make up of a good affiliate may be. A good affiliate is:Hard WorkingPersistentMotivated to work their businessDoes not need constant reassuranceMakes and implements goalsOvercomes obstaclesRecognizes and takes good adviceAnd Never, Never, Never quits! Varnish Your Printing and create New Dimensions Offset Printing- Varnishing techniques Ten Reasons Why Online Surveys are the Future Of Marketing Customers are tough cookies. Theyre extremely media aware and increasingly cynical – its a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. Irresistible Click-Me Tools for Marketing Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. Creating a Powerful Sales Presentation The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision.Here are seven strategies that will help you create a presentation that will differentiate you from your competition. How to Have Your Own Online Party Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;- Googles Wonderland: Trouble In Paradise The fairy tale existance of Google is starting to experience shockwaves. 10 High Powered Ways To Magnify Your Profits 1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product. Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power." Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasnt figured prominently in their marketing efforts. The Boy Who Cried Wolf Redux Youve probably heard the story of the Boy Who Cried Wolf. How to Convert Telephone Calls into Powerful Presentations You can multiply your ability to persuade by 400%, whether your audience is 1 or 100.Web-based presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice. I Would Give Anything To … A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path.As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.” Turning Challenge Into Opportunity There is a common saying that whenever you are presented with a problem or a challenge, you should turn it into an opportunity. Some of the people who have mastered this concept are; the United States Government, Large Corporations, Self Made Millionaires. The Truth About Overtures Pay-Per-Click Program Before Googles AdWords, Overture was the preeminent pay-per- click program. Its still a monolith in its own right that deserves a closer look. Online Music Marketing: Math or Myth Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man. Public Relations The wind of changes... Affiliates Go To School! It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at! A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments. |
| home | site map |
| © 2005 |