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The Truth About Overtures Pay-Per-Click ProgramDean Phillips Before Googles AdWords, Overture was the preeminent pay-per- click program. Its still a monolith in its own right that deserves a closer look. Overtures pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, Im just going to be talking about Precision Match. Precision Match formerly Pay-For-Performance Search. According to Overture the program allows you to:
Overture claims its Precision Match listings reach over 80 percent of active Internet users, with your business showing up in the results of some of the webs most popular sites, including Yahoo!, MSN, InfoSpace and AltaVista. You have a choice of two sign-up options: Fast Track and Self Serve. Here are the differences: Fast Track allows you sign-up online or call 866-747-7327. Self Serve allows you sign-up online only. Fast Track offers a 3 business days turnaround. Self Serve--5 business days. Fast Track offers expert assistance with. search term selection. Self Serve doesnt. Fast Track offers expert assistance with titles & descriptions. Self Serve doesnt. Fast Track offers expert assistance with budget management. Self serve doesnt. Fast Track offers a customized proposal. Self Serve doesnt. Fast Track allows you total control of your campaign. Yeah right! Self Serve does as well. Dont make me laugh! Fast Track offers free account optimization. Self Serve doesnt. Fast Track offers expert assistance with tracking URLs. Self Serve doesnt. With Fast Track editorial approval automatic. With Self Serve--Subject to review. Fast Track has a one-time, non-refundable service fee of $199. Self Serve is free. And now for the fine print. Remember, youre already paying $199 for Fast Track. But wait, theres more! Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up. A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost. Can you believe all of those ridiculous charges With Fast Track, youre already $240 in the hole, before you even get started! Does that seem fair to you Well, in order to be fair to Overture, before I wrote this article, I talked to 25 past and current Overture advertisers. A handful were extremely happy with Overture. The rest, however said they had made no money and that Overtures service was extremely slow or non-existant. I also had a lot of people e-mail me complaining that Overtures Keyword Suggestion Tool is inaccurate, and misleading, and that the results they got were a lot different than the figures Overture claimed for many keywords. In conclusion, I say "run, dont walk away" from Overtures pay-per-click program. Remember, this is the same company that signed an agreement with "scumware" giant Gator. I think that should tell you all you need to know about Overture!
| | | | RELATED ARTICLES The Top 7 Sales Blunders We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them. Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had. There is a rather famous true story called “Acres ofDiamonds”. Ten Reasons Why Online Surveys are the Future Of Marketing Customers are tough cookies. Theyre extremely media aware and increasingly cynical – its a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction – all the benefits of the internet without the programming. How to Add Warmth, Color & Texture to Your Advertisements "…A powerful agent is the right word…" --Mark Twain Winning the Traffic Exchange Game Winning the traffic exchange game can be done. 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He is also considered to be somewhat off the beaten path.As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.” 3 Steps To Increasing Your Web traffic for Free You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue.The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a click is $10. If only 2 out of 100 buy your $1 product, you are losing $8 per hundred people. Next. The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch This approach sells," he said. How to Keep Your Business Healthy Can you imagine youre ninety years old and still hiking up mountains with your grandchildren, bench pressing more than most twenty year olds, and making millions of dollars How to Get Started Blogging in 5 Minutes or Less I put off starting a blog for a long time because I thought it would be hard. I thought it would be technical. I thought Id have to install scripts and tear my hair out getting them to work. At that point, most of what Id read about blogs and RSS was just so much geek-speak. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake. Write, Publish and Market a Book with No Out-of-Pocket Money Do you dream of having a book published, but don’t know where to turn Already have a book, but unsure of how to promote it Looking for cost effective high-return strategies to market your book If you answered yes to any of these questions, then the following information is for you. Managing Your Identity Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work. Pay-Per-Click Fraud Exposed--Part II According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business." Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldnt help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I havent seen a child that talented, that gifted, that dynamic, that charismatic! |
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