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The New WebPosition Gold 3 . . . Definitely Worth the WaitRobin Nobles At the special request of my students, Ive taken a long look at WebPosition Gold 3 http://www.webposition.com, and I can honestly say Im amazed at how this software program has matured and developed through the years. Lets take a tour of the most popular software program in the search engine marketing industry, and lets see "whats new" in WebPosition 3. The New Interface . . . When you first open the software, past users of WebPosition will be surprised at the totally new interface. Its clean, simple, and quite appealing. You can still click on New or Open on the top toolbar to start a new project or open an existing one, or you can click on any of the icons on the left-hand side of the screen. Important: If you experience any problems connecting to the Internet via WebPosition, try adding WebPosition to your accepted programs list in your firewall software. Or, you could try temporarily disabling your firewall to see if its related to that. If you still have any problems, simply write to help@webposition.com. WebPosition is well known for having a top- notch tech support department. Wordtracker Keywords . . . With WebPosition 3, you can now conduct keyword research with Wordtracker right through WebPosition 3! If you dont have a Wordtracker account, youll be using the free trial version of Wordtracker, which means youll be researching using the MSN search engine and Keyword Universe. If you have a Wordtracker account, you can enter your Wordtracker username and password by clicking on the Edit menu on the WebPosition toolbar and choosing, "Wordtracker Settings." Important: Since WebPosition 3 now has the Wordtracker keyword area, if you have a Wordtracker account, should you cancel that account No! Unless youre going to be happy with the free trial version of Wordtracker, dont cancel your Wordtracker account. Instead, use the WebPosition 3 interface to pull up your existing Wordtracker account. Reporter . . . Though this feature isnt new, my favorite part of WebPosition has always been Reporter, and it still is. This one area is worth the cost of the entire software program. As search engine marketers, its important to keep up with your search engine rankings. You need to know which pages are ranking in the top 30 for which keywords. While its important for you to know your rankings, remember that you dont need to check your rankings every day or even every week. Once a month or once every other week is sufficient. Use moderation! Dont check hundreds or thousands of keywords across several domains. Dont hammer the search engines. Remember that youre using their resources when you check rankings. Run ranking reports at night PST. Page Critic . . . After creating your pages, youll want to run them through a software program for some last minute checks. For example, is the page too long Too short Are you overusing your keyword phrase Underusing it WebPosition 3 offers some very helpful suggestions that you may want to consider. With WebPosition 3, theyve introduced a "Generic Search Engine," which Im particularly pleased about. Over the last few years, many search engine marketers no longer create engine specific pages, so having a generic choice in Page Critic will be extremely helpful. Tip to make Page Critic easier to use: When you first begin using Page Critic, you may find it easier to focus on the Page Averages section only. Click on that tab at the top of the Page Critic results. Go through each of the suggestions. But, if you cant make the change or if it doesnt work for you, move on. Dont spend hours stressing over it. If you want to work with other sections of Page Critic after you get used to the program, you can certainly do so. But by cutting down on the amount of information youre focusing on in the beginning, you may feel its not as overwhelming. Mission Manager . . . Im very impressed with this new addition to WebPosition! But first, let me explain what "missions" are. Every time you work on a project in WebPosition, youre creating a "mission." For example, when you run a ranking report on a particular domain, youre running a Reporter "mission" on that domain. When you run a page through Page Critic, youre running a Page Critic "mission" on that page. Mission Manager lets you manage those missions from one central location. I can see where this area will be particularly handy for those people who manage several domains. You can see at a glance which missions are scheduled to be run and at what times. WebTrends Analytics . . . This one area of WebPosition is a little confusing, mainly because WebTrends has many different software and Web-based solutions. However, please dont let the choices stop you from trying WebTrends. Analyzing the traffic to your site is a crucial "next step" to success for your online business, and WebTrends has always been a leader in log analysis solutions. In the beginning, why not try WebTrends On Demand, which is a Web-based service where youre given a small amount of code to cut and paste to the bottom of each of your Web pages. When you want to check your log files, you can log into their Web site. Its an easy-to-use, cost effective solution that youll certainly want to consider. Trial version: http://www.netiq.com/webtrends/products/webtrends/trial.asp Cost Remains the Same . . . One thing that has really impressed me is that WebPosition has kept the cost of this new version the same, though they certainly could have justified a price increase. Plus, if you have a current version of WebPosition, you can upgrade at a 50% discount. Very fair! Trial version: http://www.webposition.com/order/trial.asp In Conclusion . . . WebPosition Gold 3 http://www.webposition.com has once again proven to be the leader in search engine marketing software. This exciting new software program deserves a long look by anyone in the SEO industry.
| | | | RELATED ARTICLES Free is never FREE !!! How many times did you see an e-mail or a website offering something for free Online Marketing Donts There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America.It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world.However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place—hence online advertising. Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust Remember trading stamps If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts. Sponsorship: A Key to Powerful Marketing Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market. How to Market Your Web Site with Ethical Linking. Your web sites search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases. Pay-Per-Click Fraud Exposed--Part II According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business." The Future Of Email Newsletter What are you doing with the Spam you receive Im sure you are not happyreceiving it just likenone between us . You have installed already a good Spam filteroryou let your ISP to select your Spam and youreceive it already into your "Spam mail folder" where from you can delete it easily. "Marketing as a Spiritual Practice II: Unearthing Your Potential" Marketing as we know it is over. Done. Finito. Learn The Five Key Steps To Getting Free Publicity For many of us, the idea of getting free publicity can be a confusing and daunting task. So why do it Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows: Creating Marketing Fireworks If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks Do You Have to Be Aggressive to Make Sales A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game™ sales approach. Great Telephone Skills Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding. Schedule telemarketing time for more success Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects youve never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them. The Mystery of the Magical Keyword Density Formula Keyword density.When it comes to SEO copywriting, this has to be one of the most talked about subjects.WhyBecause keywords are the very foundation of search engine copywriting.Without keywords we wouldn’t even have SEO copywriting.Because keywords or more accurately, keyphrases play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas - that should be followed.It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth. The Most Powerful Marketing Weapon Ever Invented It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes. Do I Need Raised Letter or Full Color Business Cards If youve been searching around for business cards that will best represent the image you want to portray for your business, then youve no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." Do You Know Who You Attract to Your Web Site There are five types of people that browse the web:Specific Information SeekersCurrent Information SeekersBargain HuntersEntertainment Seekers, andSpecific Buyers. The Impact of Price Popularity on Profits The goal of almost every business owner is to generate a profit either for themselves or their shareholders. This can be challenging at best. So much thought and effort go into running a business, accounts payable, accounts receivable, dealing with vendors, customers, etc. Because of this people sometimes do not focus on one of the most important factors- pricing. Knowing how much you can charge for your product or service is invaluable information. Businesses typically want to increase volume and prices at the same time. In a perfect world that would be easy to accomplish, yet we do not live in a perfect world. So just how do businesses go about deciding how much to charge for a product or service How to Write Adverts that Forces People to Respond Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. |
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