|
|
| Marketing Information |
|
|
|
|
The Man With The "Grasshopper Mind"Dean Phillips The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent Yes, headlines are that powerful--and that important! However, over the last few years, Ive noticed a proliferation of badly written--or just plain weak headlines--both online and off! Particularly disturbing is the copycat syndrome. I cant even begin to tell you how many variations Ive seen of the "Who Else" headline. For example: "Who Else Wants To Write Great Headlines" By the way, the "Who Else" headline isnt new. It goes back many decades. Heres the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet! I have a much better alternative. Instead of copying someone elses headline, put in the hard work thats required and come up with your own classic headline. Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results. Using the proper words and phrases is critical. Below Ive listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention: Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You... After grabbing your readers attention, this is where you want to answer the question, "Whats in it for me" To do this, you have to know a little about your target audience. What are they interested in What are their priorities What makes them respond Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days". A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness. Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product. Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy. After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention 2. Does it answer the question, "Whats in it for me" 3. Is it truthful If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether. Continue using the process of elimination, one headline at a time, until youre left with what you feel are the three best and strongest headlines, based on the criteria presented in this article. How will you know which headline is the best one overall Unfortunately, theres no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner! To help you get the creative juices flowing, Ive listed below my version of "The 20 Greatest Headlines Ever Written,". Ive listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy! "The 20 Greatest Headlines Ever Written" 1. The Man With The "Grasshopper Mind" 2. They Laughed When I Sat Down At The Piano--But When I Started To Play! 3. To People Who Want To Write--But Cant Get Started 4. Does Your Child Ever Embarrass You 5. The Secret Of Making People Like You 6. Advice To Wives Whose Husbands Dont Save Money 7. The Child Who Won The Hearts Of All 8. How To Win Friends And Influence People 9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save 10. Do You Make These Mistakes In English 11. Why Some Foods "Explode" In Your Stomach 12. You Can Laugh At Money Worries--If You Follow This Simple Plan 13. When Doctors "Feel Rotten," This Is What They Do 14. How I Improved My Memory In One Evening 15. Discover The Fortune That Lies Hidden In Your Salary 16. How I Made A Fortune With A Fool Idea 17. Do You Do Any Of These Ten Embarrassing Things 18. The Crimes We Commit Against Our Stomachs 19. How To Do Wonders With A little Land 20. Who Else Wants Lighter Cake--In Half The Mixing Time
| | | | RELATED ARTICLES Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. How "Available" are YOU The internet can be pretty scary at times. Do you realise how easy it is to access your personal information Your phone number, name, address Even get driving instructions on how to get to your location if youre in the USA 10 Surefire Ways to Add Sizzle to Your Brochures Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. 7 Strategies for Handling Last Minute Meetings Have you ever found yourself having to scramble to organize a meeting at the last minute Wouldn’t it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertipsThat’s why I’ve developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it’s going to happen ‘someaday.’ The Latest Innovation in Search Engine Algorithms . . . User Popularity For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system." Public Relations The wind of changes... But This Is Just My Opinion Hi, Charles...here,Your Cap and t-shirt guy From Texas. How are you doing today. Super-Affiliates! What Are They... How Do I Find Them and Why Theyre Your... TICKET To Online Success! Do you see this term often online and end up confused to what it means and the purpose they serve online How to Create and Sell *Your Own* Product or Service Its one thing to join affiliate programs and earn commissions but in order to make serious amounts of money, you need to have your own product or service to sell. Design Web Album and Deployment Using Adobe and Macromedia- Part 1 OK, here is my mission; completely install a customer example photo gallery found here http://www.cardprinting.net/ in 2 hours or less. The basic process starts from Adobe Illustrator CS or Corel Draw 12. This is the format all customers’ work is saved in. There are aproximately. 300 files I need to access export and create a photo album with full navigation. Hire An Internet Marketing Expert For Online Success It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what How are you going to make money with it Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costlyset-up fees or minimum orders. Two of them can be printed in fullcolor with no extra charge. They all can be given away at tradeshows, as free gifts with orders, to new newsletter subscribers,etc. Try one or all three and watch your web traffic increasenext time your vehicle is caught in traffic. Seven Deadly Newsletter Sins and How to Cure Them Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them. Seminar Marketing: Boost Your Business by Running Seminars All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in marketing must feel their way towards a solution which will bring them new clients. Is Windows XP Service Pack 2 SP2 Killing Your Affiliate Sales Have you noticed a drop in affiliate sales since Microsofts Windows XP Service Pack 2 SP2 was released I have and I didnt really know why until my wife, kids, and friends started asking me why their computer wasnt working right. Building a HUGE List of Loyal Opt-in Subscribers First of all, subscribers are not just subscribers, they are YOUR customers!If you treat your subscribers well, they will be your customers for life.What does this meanWell ezines are all about one to one marketing. Like it or not…You’re in SALES! Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happenedMany copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart.WhyIt could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. Design a Web Album Using Adobe Photoshop- Part 2 So lets begin crunching down these 300 images using Adobe Photoshop from start to finish. When I say crunching, to some 300 images may seem like allot, but its not. I have done jobs for clients that have 100,000 plus images.When you have that many images to produce there are other programs I use that are designed for this. We’ll cover that another day. Ordering Commercial Printing For Your Company Can Be Indimidating "I went to see a printer today to get my companys stationery printed. They ask too many questions, I cant answer!" I feel kinda dumb. |
| home | site map |
| © 2005 |