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Why I like The Ads I Hate!Yvonne Finn Its been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done its job. That is what advertising is supposed to do! Isnt it There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night, discussing it with my sister, The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer. My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either, and I am no prude But what is the connection Do you have to be beautiful, female and barely dressed to benefit from this toothpaste I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that youre after. Why get that consumers attention, only to then turn them off or away, with an inappropriate advertisement So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about. It is up to you. however, to target your market appropriately and benefit from your hard won exposure. P.S. By the way my sister hates the ad, too!
| | | | RELATED ARTICLES Free is never FREE !!! How many times did you see an e-mail or a website offering something for free 7 Ways to Become an Obvious Expert in Your Field Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Googles Trap, DMOZs Nap, And Yahoo!s Crap" was the hottest topic discussed on this particular forum. Seven Simple Ways of Driving Traffic to Your Site Using OneE-Published Tips Booklets I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors. 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.” Set your effort towards learning to deliver "excellence" in both customer service and communication, and youll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering." What Santa Knows About Marketing Whats that ringing sound you hear at this time of year Its the sound of store registers ringing up the sales generated by Santa Claus. Just because hes old, overweight, long haired, unshaven and dresses funny, dont overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods. Walking Talking Advertisements So youve made a sale. Great! The Boy Who Cried Wolf Redux Youve probably heard the story of the Boy Who Cried Wolf. Keeping Your Sub-Affiliates From Quitting One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up. The Power Of Viral Marketing You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-of-mouth." SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. Google AdWords: Like Playing The Lottery A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket. 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. Harvesting Leads from Yahoo Groups If you own an internet business or youre involved in an affliate program and youre having trouble getting traffic to your website or gateway, consider Yahoo Groups as an option to expand your visibility. You can sign up for dozens of these groups tonight--some which have subscriber bases of over 10,000 people--and then submit your ad to them immediately. Intro to the Traffic Exchanges Even if youve been marketing on the internet for only a very short time youve no doubt come accross traffic exchanges. The number of exchanges out there is staggering, so if you need to know what these things are all about read on. Calls-To-Action: Making Them Fit Makes All the Difference It was going so well, so what happenedMany copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart.WhyIt could be a dozen different reasons, but one of the most common I’ve seen is that the call-to-action doesn’t fit the target audience. Make your 2005 Email Marketing Plan Successful - Six useful tips Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful: Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 ...because your online success depends on getting accurate keyword counts! Part 3 Continued from Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article. Up-to-the-minute Data Squeezes Extra Dollars from Hospitality Bookings There’s No Such Thing as a Day-Old Room Dont Forget your Existing Clients Quest for new clients shouldn’t ignore those who pay the bills |
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