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Seven Simple Ways of Driving Traffic to Your Site Using One E-Published Tips BookletsPaulette Ensign I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors. One of the easiest and most versatile forms of the content described above is a ‘how-to’ tips booklet. With the right writing style, not only can you use the booklet in its entirety as a downloadable bonus file on your site, it can also be sliced, diced, and reformatted to get the most mileage possible from the single document. Imagine a booklet called “110 Ways to Get the Most Out of Your Health Club Membership.” Your site features health and wellness products. Look at some of the ways to use one tips booklet:
Doing this with a different booklet every other month easily broadens your campaign to an entire year, keeping the content fresh, interesting, flowing, and attractive to more traffic. Your next booklets could be:
Picture what happens when you translate the same booklet into a different language to reach a non-English speaking population. You can do the same things mentioned here to bring traffic to your site. Simplify your life and the life of your customers by giving them useful information that will keep them wanting more from you – more information and more of your products.
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