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Easy Marketing Communications Planning StepsClaire Cunningham ‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program Do you have a plan for that For those of you with marketing communications anxiety, here’s a step-by-step guide to follow to create a plan. 1. Begin with the basics. Marketing communications involves what you say about your business message and who you say it to audience. Start your plan with this information. 2. Solidify your identity. Define your logo and colors and use them consistently. Make sure they’re on your signage, business cards, web site – anywhere you’re seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation. 3. Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc. 4. Be visible. Most businesses need to attract new customers. Advertising, direct mail, publicity, trade shows, even the right promotional items are ways to stay visible. 5. Strengthen your ties with current customers. Keeping the customers you’ve got is often as important as attracting new ones. A regular newsletter, a client-specific section of your web site, and relevant information sheets can strengthen customer relationships. 6. Keep your sales force informed. Be sure sales reps and distributors know how you’re promoting your products. A newsletter or IntraNet work well. 7. Set a budget. Establish a timetable. These will keep you on track throughout the year. Copyright 2005 Clairvoyant Communications, Inc.
| | | | RELATED ARTICLES 6 Must-Have Element of an Effective Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 20 Top tips to writing effective surveys Writing surveys is easy; or is it The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach audiences which they believe are becoming increasingly indifferent to their blandishments. 11 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. People will visit your web site toread the free ebooks and may see your product ad. Our Accidental Top Page Rank in Google And How Little Difference It Makes So Far Case study into keywords reveals how a firm of Amsterdam-based copywriters achieved PR-3 listing in Google Creating A Web Page That Sells - A Look At Graphics and Copywriting This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was important and relevant enough to include in this months newsletter. How To Jump Start ANY Business Typically it is said that when you open up a new venture, it takes fro 2 to 5 years of steady growth before you can call it a success.All things considered, this is true and because it is true, it is all the more important to do everything correctly, right from the start!So here are 7 guidelines on engagement for every business entrepreneur. How To Get Your Clients Attention “ Sorry, I was miles away “. Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. Winning the Traffic Exchange Game Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic exchanges. I found the concept to be great and signed up for everyone I found and started clicking and clicking and clicking. After countless hours, a blistered clicking finger and a lot of frustration I found the secret to the game. Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines Do you realize the power in that one simple statement Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. The Man With The "Grasshopper Mind" The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Creating Customer Value The purpose of business is to create and retain a customer. Search Engine Tips & Techniques As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines.There are a variety of little tips and techniques you can use to do this. Personal Branding Techniques for Real Estate Agents and Brokers A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people. In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding". Personal branding isnt only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. Privacy: Reduce your Customers’ Concerns by Building Trust First Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy from you What is the connection between privacy and trust Evidence shows that the two are closely correlated. How to Avoid the 11 Biggest Mistakes of First-Time “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. The Anatomy of Hype On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch This approach sells," he said. How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. |
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