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Power Words And PhrasesAl Martinovic I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, Ill usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves. Some examples of the power phrases I use include: "Listen closely..."
Power phrases can be used to grab and hold peoples attention so that they keep reading. Some may even call these "hypnotic" phrases. Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include: Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you. Those are just a few of the power words and phrases that I have collected over the years. Do yourself a favor: Another power phrase... No really... do yourself a favor: Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, its sure to capture other peoples attention too. And over time, youll have plenty of power words and phrases to choose from when writing your sales material. They sure make life alot easier... And profitable too!
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