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How To Get To The Top Of The Marketing Food ChainPriya F Shah Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset. You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal. 1. Be Unique. Write Your Own Content Create, dont copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves. Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a "household" name in the marketing community. 2. Be The Content Creator, Not The Distributor Instead of publishing other peoples newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles. http://ebizwhiz-publishing.com/ebizwhiz.xml 3. Be The Product Seller, Not The Affiliate The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling for them. No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product. It not only allows you to pay others to promote for you, but also builds your credibility in eyes of the marketing community. 4. Get Linked To Without Linking Back The marketing top guns have thousands of people linking to them... and they never have to provide a link back to them. How do you get people to link to you Simple. Just use the steps I outlined earlier to -
5. Get Referrals WITHOUT Asking For Then Now again, why would people refer your services, when you could very well be a competitor Simply because they stand to lose far more by NOT referring you. And how would you make that happen Let me give you an example. A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper of an issue full of excellent marketing information. I bet it also became the most well-circulated newsletter in recent internet marketing history. Why Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for. So how do you do this if you are not John Reese Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -
Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists. 6. Become An Expert In Your Field Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience. Dont be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it. 7. Be A Leader, Not A Follower Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field. Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on the minds of the people you touch everyday. Be a source of inspiration to others in your field. 8. Be An Early Adopter And An Innovator Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead. The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps. Copyright 2004 Priya Shah
| | | | RELATED ARTICLES Seven Simple Ways of Driving Traffic to Your Site Using OneE-Published Tips Booklets I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors. Be Image Smarter - Stop Using "Cookie Cutter" Marketing We all know you only get one chance to make a good first impression. Testimonials Convert Prospects Into Buyers Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials. Varnish Your Printing and create New Dimensions Offset Printing- Varnishing techniques Is Your Domain Costing You Traffic You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like www.keyword-keyword-keyword-keyword-keyword.com. So Whats Your Argument Arguments arent always bad things. Sometimes Theyre used to convince someone of an important point they may not yet realize. Irresistible Click-Me Tools for Marketing Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. Focus on Your Target Audience! Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. Testing Headlines A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. What is Link Popularity Link popularity is simply the total number of web pages that link to your web page.Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query. Search Engine Keywords - What Do People Search For Do you ever wonder how people search for things on the Internet What if you knew exactly what words they typed when using a search engine If youre marketing a product or service its extremely insightful to know what are the most popular search terms relating to whatever youre marketing. How to Have Your Own Online Party Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks! ;- Hire An Internet Marketing Expert For Online Success It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what How are you going to make money with it Taking the Mystery out of Marketing Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message, the places you advertise, your web site or what By measuring the results or your marketing efforts and collecting feedback, you can uncover the secrets of what is and isnt working and learn what to refurbish or replace to generate more leads and increase sales. Will Seminars Get You Clients I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests Does this work as a strategy for landing clients Internet Marketing is Changing Right Before Your Eyes! Theres no doubt about it . . . How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income Are you bewildered by all the educational Marketing products out there Are you on a low budget or trying to escape from a huge debt load What Posting Articles Online did for my Google Page Rank in 90 Days Article Marketing Builds Momentum and Traffic Making a Hit with Your Marketing Campaign Considered a vital link in a shows promotional plan, direct marketing is vital only if its done right. Its certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign. |
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