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So Whats Your ArgumentKen Nadreau Arguments arent always bad things. Sometimes Theyre used to convince someone of an important point they may not yet realize. Youve probably used arguments in this way most of your life in fact! Maybe you wanted to go somewhere and had to convince your parents that is was a good idea to let you go. So you argued your position with them. Maybe you wanted to buy a big ticket item and had to argue the value of buying it with your spouse! Arguments dont necessarily have to be shouting matches. They can simply be a device used to convince someone of something that you feel is important. Its funny then, how so few sales people use the art of arguing to sell their products. Wouldnt a person who wants someone to buy something from them want to try and convince that one that itd be a good idea Maybe its because its not such a good idea Could be why so many sales pitches are designed to connive potential customers into buying rather than giving them a convincing argument instead. Lets face it . . . Whod want to argue a losing point After all, if a product is of little value, who in their right mind would want to take the position of trying to convince someone it had value Maybe thats why so few try to convince rather than connive! But what is the difference between convincing and conniving anyway A conniver is like the person in a movie or TV show thats holding something they probably shouldnt be. Suddenly, a cop pulls up and he quickly passes the object to the person next to him with the words, "Here, take this quick!" The poor unsuspecting by-stander is "left holding the bag", and doesnt know what hit him as hes dragged off to the pokey. So, to put it simply . . . A conniver is the person who tries to get you to do something without thinking about it. He creates a sense of urgency and force feeds it to you before you can say no. Now a convincer is quite the opposite. He wants you to know what youre getting into and is willing to spend the time going over it with you. He has a valid argument and has no qualms about letting you hear it. So, by the time he hands you the "bag", you know exactly whats in it, and youve been able to make a rational decision about whether you want to "hold" it or not. This leaves us with two important questions . . . If youre searching the Internet looking for product to buy, who would you rather run into If youre trying to sell valuable products on the Internet, which of the above two do you think you should be Hopefully, the argument is clear!
| RELATED ARTICLES How to Write Adverts that Forces People to Respond Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. The Top 10 Marketing Tools to Grow Your Business in 2004 Looking to grow your business Make sure you have these marketing tools in place: Google, Yahoo!, Pandoras Box And The Lottery In the fall of 1990, the musical group Snap had a monster number one hit record called, "Ive Got The Power." 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He is also considered to be somewhat off the beaten path.As much as he is admired and respected by many, he is judged by just as many. The segment I found most intriguing was one about how others often say to him, “I would give anything to be a successful speaker and author just like you.” Do You Know Who You Attract to Your Web Site There are five types of people that browse the web:Specific Information SeekersCurrent Information SeekersBargain HuntersEntertainment Seekers, andSpecific Buyers. Creating Sales Conversations Youve got a great product or service that beats the competition by miles. Once you get in front of people or get them on the phone, theyre sold. The only problem is youre not getting enough of those initial conversations with prospects started so you can convert them to clients. Instead of having your phone ringing of the hook with requests, you feel like your firm is the best kept secret in your industry. Not Common But Effective Free Marketing We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources. I have also tried different paid advertising sources. They have been very effective in building my business, but many times have proven to costly,especially when you are just starting out in a new business. So I was always on a quest to find new and better ways to advertise. Then I met a person on line with the secret!! Cleaning Up Your Marketing Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet not to mention the garage and the attic If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach. Three Ways Flat Rate Conferencing Can Help Grow Your Business There is no question that teleconferencing is revolutionizing the way that people do business, both on the Internet and offline. A Simple Link Creates a Win/Win As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. Reciprocal linkage is a great tool that can dramatically increase your web site ranking. The more links you have to your site the better. Harvesting Leads from Yahoo Groups If you own an internet business or youre involved in an affliate program and youre having trouble getting traffic to your website or gateway, consider Yahoo Groups as an option to expand your visibility. You can sign up for dozens of these groups tonight--some which have subscriber bases of over 10,000 people--and then submit your ad to them immediately. How to Get PR There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend: Does your Internet Marketing Pull "Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories: Can You Steal Sales From Other Categories Yes, to grow and expand brand sales, you can increase the range of possibilities to increase sales. Increasing the number of situations your product is used in, can have a powerful effect on sales. Just how can you expand the range of situations in which people can use your product or service 10 Sizzling Tips For Affiliates 1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. 6 Must-Have Element of an Effective Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. Getting Noticed by the Search Engines Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently.What is the first thing to do to help people find your site |
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