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A Simple Link Creates a Win/WinKathleen Gage As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. Reciprocal linkage is a great tool that can dramatically increase your web site ranking. The more links you have to your site the better. For anyone who is new to this concept here are some simple tips. Even though most people don’t mind if you add their link to your site, it is a good idea to send a quick email to the Webmaster of the site and let them know you would like to provide a link from your site to theirs. While you’re at it ask them if they will also put a link from their site to yours. When providing a link exchange on my site I prefer the site I am listing in some way benefits my readers. My primary focus is on marketing and promotions. I am more than willing to list other marketing sites and anything that is business related. The criteria are the sites must be professionally designed and the Webmaster must be willing to exchange links. To view sites I have listed, visit http://www.turningpointpresents.com/marketingtools.htm If you would like your site to be considered for a link exchange send me an email and let’s chat. Here is a sample message I recently receive that resulted in the sender getting their site listed on mine and mine on theirs. “Thank you for putting together a great article. I wanted to let you know that I posted your article Titled "Visibility, Credibility and Position Through Articles and Celebrity Testimonials" you will find your article here: http://www.businessbooksandmore.com/BusinessArticles/yh/pm1.htm I would like to also exchange links with you. Here is my information: URL:
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It’s that simple. When you do post the link, send a short email to the webmaster to let them know you have done so. It is common courtesy. Even though there are many people who fully understand the value of creating this type of opportunity, more still just don’t get it. Fact is, this is one of the easiest ways to gain position on the Internet and to create a Win/Win situation. And what could be better than that Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
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The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up. Google Zombies Need To Wake Up Over the last couple of weeks, Ive received more e-mails in response to my article, "Googles Trap, DMOZs Nap, And Yahoo!s Crap," than any other article Ive ever written. And thats saying a lot because, Ive written close to forty articles. How to Effectively Design Your Business Image In many industries, image is one of the last things business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we just sent out a few thousand more fliers" they say, "we will get some more clients". 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