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Google Zombies Need To Wake UpDean Phillips Over the last couple of weeks, Ive received more e-mails in response to my article, "Googles Trap, DMOZs Nap, And Yahoo!s Crap," than any other article Ive ever written. And thats saying a lot because, Ive written close to forty articles. Most of the e-mails are very supportive and appreciate of the fact that Im going after Google and the other large search engines, by telling it like it is. Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For the record, I AM NOT GOING AFTER GOOGLE! Is Google a greedy, self-serving entity Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of the matter is, I happen to like certain things about Google. I think theyre a fine search engine, and they perform a very valuable and much needed service. No, my articles are not directed at Google per se. My articles are directed at the tens of thousands of Google zombies who blindly follow and applaud Googles every move and whim, like rats following the Pied Piper of Hamelin. This also includes a good portion of the media, which also seems to be caught up in the bright lights of Google--not unlike a deer frozen by the headlights of an oncoming car. Zombies, wake up! Google is a search engine--period! Nothing more, nothing less. And I will not exaggerate their existence or importance! They are not a god or some sort of deity. They are a search engine--thats all. And even though Ive already said it in several different articles, Im going to say it again. All of that money youre spending on search engine optimization, so that you can play in Googles sandbox is going to be all for naught. Because other websites that havent done any search engine optimization whatsoever are already starting to rank ahead of you in Googles results pages. Yet, you keep spending your money, and beating your brains out trying to figure out Googles algorithms. And just when you think youve got it figured out, Google decides to take its ball and go home. Zombies, wake up! Youre playing a game you cant win! Didnt November 16, 2003 teach you anything Its never wise to put all of your eggs into one search engine basket. I mean, forget about the "Florida Update." What if by some strange chance, Google goes offline for a day--for a week Think it cant happen Think again. Nobody thought last summers crippling east coast blackout could ever happen either, but it did happen, and it turned about to be the biggest blackout in recent U.S. history. Nothing and no one is infallible. So, zombies, wake up and do yourself a favor. Do the smart thing, and develop other ways to promote your website.
| | | | RELATED ARTICLES 2005 Super Bowl Ads... Winners & Losers Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin-for-the-underdog type. The Bandwagon team won. Maximize Attention for Your Small Business If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get. Customer Excellence Returns to Web Site Hosting! For those of you with Web sites, you probably know what a "host" is. Its a company that provides a location, or address, on the Internet where your Web site resides. Getting The Big Picture Series:Part 6-"The Free-Way" #2 Is your business sufferingCant seem to get noticed by the search engines Satisfied Employees, A Powerful Marketing Strategy Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it You can always blame the economy, but is that the only reason The answer could be as simple as how respected and appreciated your staff feels. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" general volume traffic may have looked nice on a statistics report but only the truly "targeted visitors" target traffic were usually the visitors making purchases or doing business at the Web site. 10 Explosive Ways To Elevate Your Sales 1. Publish an ezine. How To Get Your Clients Attention “ Sorry, I was miles away “. Are You a Cultivator or a Harvester As a result of providing marketing consulting, training andcoaching to a variety of individuals and industries over the years, I have come to recognize that people generallyapproach the business building process in one of two ways.Everyone tends to be what I identify as either Cultivatorsor Harvesters. The problem is the business building processrequires both cultivation and harvesting. Read on to determine which you are and how to assure that you are bothcultivating and harvesting new business. Who Is Your Real Competition If you design kitchens, is another kitchen designer your competition Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition How Important it is to Have a Professional Logo Design for Your Business There are a lot of things that contribute towards the success of a business. Having a good quality product doesnt necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company. Here comes in the importance for having a custom logo design. SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking.You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.Here in the conclusion, youll see how several changes helped maintain this companys good rankings while improving their sites lead generation abilities. How to Sell More Stuff to More People, More Often So the goal is to sell more stuff to more people, more often All you have to do is have all the tools the professionals use and put them at your fingertips. PR Trump Style If anyone knows how to toot his own horn its Donald Trump. How does he get away with it How can you follow in the footsteps of his success Yellow Page Advertisers: Your Calls are Going to Decrease -Heres the Remedy Response rates to Yellow Page advertising are declining Exploring Beyond Keywords Into Behavioral Research If you have ever studied search engine optimization, then youll know that most educators place tremendous importance on performing good keyword research. After all, its true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. Its all about trying to attract the ideal audience of searchers to our Web site, right Is that not what most of people do They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site" For many Web site owners, their source of traffic is an after-thought. Making a Hit with Your Marketing Campaign Considered a vital link in a shows promotional plan, direct marketing is vital only if its done right. Its certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign. Powerful Networking: Focus on Building Connections, Not Closing Sales You can find numerous references in the business literature about the importance of a companys mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to gain business and close sales. The mission of your networking activities is to make connections, develop relationships, and help others. The outcome of these activities will ultimately be increased business. Its the reward, not the purpose. Matt Soltis, in his book Strategic Networking, says, "Although an early supporter of business networking, I became quickly disillusioned with it as a mainstay of my marketing plan. I found that something was missing from those long sessions of glad-handing and exchanging business cards. I had collected a pocketful of business cards but little else. Will Seminars Get You Clients I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests Does this work as a strategy for landing clients The Latest Innovation in Search Engine Algorithms . . . User Popularity For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system." |
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