|
|
| Marketing Information |
|
|
|
|
PR Trump StyleSusan Harrow If anyone knows how to toot his own horn its Donald Trump. How does he get away with it How can you follow in the footsteps of his success 1. Balance Your Bragging with Boyishness. Sure, Trump is a loud mouth, but hes also self-deprecating, making fun of his hair, his bimbos, and his appetites. He lets you know that he knows hes being a braggart, but its all in good fun. You can do the same by making light of your foibles while touting your achievements. 2. Coin a phrase. How many times had we heard the words *Youre fired* before Trump used it in The Apprentice Boardroom Trump made the phrase new by using it in a surprising way. Once he discovered its effectiveness he made it his trademark. Hes fair, but tough. He walks his talk by making instant decisions, then pointing that fat finger at one of the unsuspecting apprentice hopefuls and uttering the feared phrase. Is there an age old phrase you can make yours by some unique gesture or by using it in a surprising circumstance Phrases are all a part of branding. Find a few that suit you. 3. Do Something Outrageous. The public loves a daredevil--be it with words or actions. Trump lives large. He jets around in big planes. He owns big places. He has lovers with big bosoms. He has big hair. While *bigger* isnt necessarily better, bigger gets noticed. Its not my style, but maybe its yours. Big comes with many faces. The public loves actions that take courage--or a lot of money. What impresses me isnt money, but the adventuresome spirit. Adventure filmmaker Scott Lindgren, who is considered one of the extreme sports most prominent heroes, kayaked down the Tsango River in Tibet. Navigating down it was likened to *snowboarding down Everest.* Lindgren is devoted to doing treks in wild and challenging rivers in circumstances that havent been done before. Hes after a *pure* experience, and eschews publicity and moneymaking. The irony is that he gets both. Ultimately, no matter how much publicity you want, its letting go of the need for it that will take you to places that perhaps Trump or even Lindgren have not gone. Download the fr.ee teleclass *How to Become a 60 Second Soundbite Genius* to learn how to create soundbites that reporters and audiences love, avoid committing the 3 deal- breakers that automatically eliminate most guests from getting on national TV shows, tell captivating stories to attract media and inspire audiences to buy.at: http://tinyurl.com/6j4qq
| | | | RELATED ARTICLES 5 High-Impact Marketing Tips Here are 5 high-impact marketing tips you can use to boostyour sales quickly. All are simple to implement and theyinvolve little or no new expense. 3 Steps To Increasing Your Web traffic for Free You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue.The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a click is $10. If only 2 out of 100 buy your $1 product, you are losing $8 per hundred people. Next. “Google Friendly” Solutions to Graphic-Intense Sites We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. Sell with KISS, as in "Keep it Simple, Stupid" From “Smart Marketing – What big companies practice and you should learn about marketing branding and business development” by Stan Rosenzweig. Resource Allocation So here you are…a business owner. Bravo! Do-It-Yourself or Hire a Professional Designer Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them. A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing.He is far and away not the only one with that viewpoint; I find it almost everywhere I look.In fact, it is almost universal among marketers.You know whatI frankly don’t understand why they feel that way. How to Market Your Web Site with Ethical Linking. Your web sites search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases. How to Generate More Business by Telling People What You Do What do you tell people when asked what you doMany small business owners and independent professionals repeatedly miss great opportunities to generate new business or develop leads by answering the “what do you do” question with a poorly crafted or completely unplanned answer.If your answer does not regularly start a conversation about your business you need to change your answer. How popular are you,... online that is With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you 2005 Super Bowl Ads... Winners & Losers Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin-for-the-underdog type. The Bandwagon team won. Keeping Your Sub-Affiliates From Quitting One of the biggest if not the leading problem for internet marketers is keeping your affiliates from quitting. The time and effort that has been put forth to get your affiliates can seem like a waste of time if soon after joining your program they either opt-out or become inactive. Unless you are determined to succeed you may find yourself doing the same. Before we can hope to keep our affiliates active and motivated we must determine why they give up. Guide to a Profitable Marketing Mix You may have heard the term Marketing Mix used in connection with marketing planning. Public Relations — A Free Lunch Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyones bubble, but theres no such thing. However, there are ways to stretch your budget and marketing public relations PR is one of them. Discover Which Sales Triggers Are Most Effective When Mixed With SEO! We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that Id like to just touch on here. What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects.The reality is different…and that can be discouraging. A Quick and Simple Tip for Gaining Customers In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more.Some of them have left lasting impressions on me, whereas others have been eminently forgettable.I’d like to talk about two of the more memorable vendors, and the simple technique that they used perhaps unknowingly which made them stand out in my memory. Why I like The Ads I Hate! Its been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done its job. Personal Branding Techniques for Real Estate Agents and Brokers A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people. In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding". Personal branding isnt only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began. How "Available" are YOU The internet can be pretty scary at times. Do you realise how easy it is to access your personal information Your phone number, name, address Even get driving instructions on how to get to your location if youre in the USA |
| home | site map |
| © 2005 |