|
|
| Marketing Information |
|
|
|
|
Getting Noticed by the Search EnginesCharlie Cook Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently. What is the first thing to do to help people find your site A top listing in the search engines, especially in Google, can increase visitors to your web site and help. Lets say you sell web design services. If your site was at the top of the list when people searched for "web design" in Google, it could increase the number of people who know you exist and know what you do, by a factor of ten or more. You may already know that a top listing in Google will help your business, but at present you are having a tough time even finding your site in the Google search engine listings. What can you do to help Google find your listing and put it as close as possible to the top of the list Submitting Your Site Google uses a "spider" to look for links from one site to another and to add information about additional sites and web pages to its database. Googles "spider" is very active and may already have found your site. If any other site has a link to your site and is listed by Google, Google may have found your site on its own. To find out if your web site is listed, just type in www.yoururl.com into the query box at www.google.com and press search. If your site isnt listed, you can prompt Google to spider to it at http://www.google.com/addurl.html Submit your primary url and Google will find the rest of your site. Getting your site listed by Google and the other search engines is the first step. Next you need to make it easy for the search engines to code your site pages correctly and move them towards the top of their listings. Heres how: Picking the Right Keywords If you want your prospects to find your site use the words and phrases most commonly associated with your product or service in your web pages. These are called keywords. In selecting your keywords, think about the problem your prospects want to solve. If you sell ergonomic chairs, which will work best, "comfy chairs" or "eliminate back pain" or "ergonomic chairs" Pick keywords that people use the most frequently. Test different keywords and keyword combinations and compare the number of searches that result from each using http://inventory.overture.com/d/searchinventory/suggestion/ Using Your Keywords To help the search engines know what a web page is about, use your top keywords 6 to 8 times on a page. If you sell a number of different products and services, build individual pages for each set of keywords. Make sure you dont just repeat your keywords more than 6-8 times. In this case more repetition is not better. Search engines reject pages with too many keyword repetitions. Use natural sounding copy and integrate your keywords so the copy reads well for both visitors and the search engines. Linking Your Own Keywords Once you have your individual product or service pages optimized for your keywords, link other pages on your site to them using your keywords again. If you have articles on your site on back pain, link your keywords to the corresponding optimized page from 4 to 5 other pages. Building Incoming Links to Your Site The above steps lay the groundwork for getting noticed by the search engines. The next step in getting your site listed at the top of the search engines, and particularly Google, is the number of links found from other sites to your site. Your sites "link popularity" is one of the most important factors the search engines look at in ranking your site. When the search engines see that hundreds of other web sites have links to yours, they rank your site higher than those with fewer links. How many links do you have to your site Use http://www.linkpopularity.com to see. You can also use this site to find the number of links to your competitors sites, and identify who has links to them. Getting other people to link to your site is easy. Ask for a link, ideally one using your keywords, and offer a link in return. Create a links.html page and when businesses link to your site, provide a link back. Link Example: Attract more clients with Charlie Cooks Free Marketing Plan Guide and grow your business. Learn how to generate more leads and increase sales with the articles and marketing manuals on this site. Highly recommended. http://www.marketingforsuccess.com Get noticed by the search engines and many more people will visit your web site so you can market your products and services to them.
| | | | RELATED ARTICLES DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaner emailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. Evangelicals Frustrated by Bush From an article byRalph Z. Hallow THE WASHINGTON TIMES Inside Google AdWords For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Keeping your Business Alive As long as you eat and breathe you will stay alive. But is that really living In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. The Top 10 Ways to Market Any Business to Thousands by Leading Teleclasses As business owners, we all know that the key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every customer that experience personally requires a tremendous time commitment of ourselves and our staff. So what do we do Some of The Best Ways To Get Visitors To Your Site Before building a site there are many things that you need to take in mind. For example, how are you going to design your site, what is it going to cost you, how long will it take you to build, etc. All of these things mentioned a both are important aspects to consider when designing a site, but there is no point in doing all of this if you can’t even get visitors to your site afterwards. An Approach to Advertising on the Internet Budweiser has the frogs.McDonalds has Ronald.Goodyear has the baby.Each of these companies has used different images as a means of advertising with traditional media.Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image.With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet. 11 Joint Venture Ideas To Get You Started On The Fast Track To Quick Profits 1. Find someone in your target market that either publishes an ezine or has a website. Ask them if they would like to join your affiliate program and promote your offers in their ezine, or on their site. In return, youll give them the product at no charge, and if you have an ezine or website, offer to promote something for them. Remember to make it an irresistible offer for them! Should You Advertise on TV When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV" Own Your Niche by Building a Niche Community In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. To Be Successful Sell to Wants not Needs My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!!Think about it.We say, “I need a new car.”“I need to go on vacation.”“I need someone to clean my house.”When was the last time you heard someone say, “I want a new pair of shoes.”I bet even Amelda Marcos said, “I need a new pair of shoes.” How to get an Internet Marketing Education Without Spending a Nickel Do you want to create a passive income Are you bewildered by all the educational Marketing products out there Are you on a low budget or trying to escape from a huge debt load After the Speech Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins.But if you speak very much, what you do after the speech can help you become a more effective speaker. 3 Elements to a Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad. Targeted Traffic is More Important than Ever! In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" general volume traffic may have looked nice on a statistics report but only the truly "targeted visitors" target traffic were usually the visitors making purchases or doing business at the Web site. Getting Noticed by the Search Engines Youve got a web site; and you want to attract lots of people to visit it so you can grow your business. But youre only getting a handful of visitors currently.What is the first thing to do to help people find your site Permission Marketing With Tip Sheets Use tip sheets to encourage clients and prospects to sign up for your e-mail Top 3 Rules for Writing Effective Copy One thing all successful Internet marketers have in common is that theyre good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! |
| home | site map |
| © 2005 |