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Search Engine Keywords - What Do People Search ForBryan Brandenburg Do you ever wonder how people search for things on the Internet What if you knew exactly what words they typed when using a search engine If youre marketing a product or service its extremely insightful to know what are the most popular search terms relating to whatever youre marketing. The Overture Company Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! youll see anywhere from 1-3 paid promotions appear at the top of the search page and then others at the end. These are paid advertiser listings and they come from Overture. The Overture Search Tool In order to maximize the number of clicks on their network, Overture supplies a keyword tool so that their customers know which are the most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick the ones that are most popular or the ones that most precisely relate to their product or service. This generates more revenue for Overture and more clicks for advertisers. Anyone Can Use the Search Tool Fortunately you dont have to be a customer of Overture to use the search tool. Click Here http://www.content.overture.com/d/USm/ays/ to find the search tool; its at the bottom of the page. How to Use the Search Tool The best way to get started is to type in a major word associated with your business. For example if youre in the marketing business, heres the top 10 search terms and their search count. Search Count Term 1253354 direct marketing 460115 internet marketing 380450 marketing 76542 business marketing small 48494 email marketing 44160 marketing web site 43064 advertising marketing 42613 network marketing 42414 business marketing 31484 health care marketing This search count number represents about 20% of the Internet so multiply it by 5 to get an approximate number of searches for the entire web, i.e. the total searches for email marketing are 48494*5=242470 searches across the Internet every month. How to Use the Data The value of this search tool goes far beyond just determining popular search terms. Heres a few ways to use the tool for market research:
Make Informed Decisions from Now On The Overture Search tool takes the guesswork out of many of your marketing decisions, from choosing Pay Per Click keywords, to determining the next market your company should pursue. Take a look today and youll be amazed at the wealth of information that is available. You can try the search tool now on the Overture website at the following URL http://www.content.overture.com/d/USm/ays/.
| | | | RELATED ARTICLES Where to Find a Cash Windfall of $10,000 to $1,000,000--You Never Knew You Had. There is a rather famous true story called “Acres ofDiamonds”. Removing Obstacles to Sales During the summer Olympics I watched the mens and womens hurdles. Im always impressed by these athletes ability to run at full speed and leap the hurdles without breaking stride. Slogan For Your 05 Business Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and consumer. As the Olympic International Committee is in its early stages of preparations for 2010 in Vancouver, BC we’re seeing some interesting news stories. One story in particular will be based on its court case to settle the issue of the noteworthy Olympic rings. The subject business has been in business many years prior to the 2010, but protection of a certain issue is serious business when the backdrop of winter sports athletic stage will be the symbol known around the world. Is it this potential revenue that is at stake instead of the gold, silver or bronze the athletes have trained and worked so hard to win How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. Its why freelancers dont bother publishing a second issue— because prospects tossed out or deleted their first issue. Marketing as a Spiritual Practice “Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. The Wonders of Wordtracker:. . . Its More than a Hunt for Keywords - John For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, thats one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. 11 Creative Ways You Can Use Autoresponders 1. Pick 4 or more articles youve written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go. Which of These 7 Mistakes Are You Making In MLM Youve done it. Youve signed up with a network marketing company. Youre ready to get started with your teams advertising system. Youre ready, set, go. All the ads hit, youre excited. Like a kid who cant wait to go to Disney World, you wait for the responses to pour in. How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with to many clients you wish you didnt have to. 10 Explosive Ways To Elevate Your Sales 1. Publish an ezine. Your Business Deserves a Second Chance! When you started your business, you dreamed your customers would love your products and services.They would be excited.You would make money doing what you love. Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 ...because your online success depends on getting accurate keyword counts! Part 3 Continued from Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 ...because your online success depends on getting accurate keyword counts! Hire An Internet Marketing Expert For Online Success It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what How are you going to make money with it Book Club Sales -- Increasing the Odds What is a book club sale It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing.He is far and away not the only one with that viewpoint; I find it almost everywhere I look.In fact, it is almost universal among marketers.You know whatI frankly don’t understand why they feel that way. Triple Your Profits Easily With The Right "USP" Convinced you have a fantastic idea for your online business and cant understand why youre not making a big profit yet What You Do To Reach Top Rankings In Search Engines Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. In a word, the most relevant keywords and phrases to sites which contain information about the art of making money on the Internet. |
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