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Triple Your Profits Easily With The Right "USP"Matthew Zavadil & David Huizar Convinced you have a fantastic idea for your online business and cant understand why youre not making a big profit yet If youre seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. Youve registered your winning domain name, hosted it, put together your business plan, etc. Youve thought very carefully about your products or services and youre looking forward to the day the orders rush in. But have you woven what makes you unique through your business model What is going to cause the web surfer to click your order button as opposed to gliding over to your competitors order form Have you developed your "USP" You may ask, "Whats that" Its your "Unique Selling Proposition". What makes your business and website different from all the rest How do you separate yourself from the pack Were sure youre very aware of how fast the Internet is. People are busy in todays "keep moving" culture. If your website doesnt grab their attention and keep it, they are off to the next one faster than you can ask your bank rep, "Whats the latest I can send my mortgage payment in again" Realize that most people are going to do a little research before they buy. We do this all the time and were sure you do, too. Dont you search a lot of sites, bookmark the ones that look good and then go back and buy from the one you feel will benefit you the most Maybe they have the best guarantee, the best service, the best quality, the best price. Or their USP makes some connection with you, right Coca Cola - "I Want To Break Free" UPS - "What Can Brown Do For You" Subway - "Choose Well" - Get the idea If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects emotions. What is it that they really want from you Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year Heres your homework. Pay very close attention to all the "USPs" you see on TV, magazines, billboards and, of course, the Internet. You cant copy anyone but it will help you see what pulls the attention in. Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor. Capture exceptionally well how unique your business is, how wonderfully better off theyll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now.
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The Wonders of Wordtracker:. . . Its More than a Hunt for Keywords - John For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, thats one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. Reasons People Go to Church You can do a search of the internet and find lots of information about the excuses people give for not attending church.Some of the most common excuses seem to be that the worship services are boring, the beliefs of churches and the person has other commitments.Some religious leaders have taken these excuses and applied them to other things.One such leader made a list of reasons why he was giving up eating based on what he considered to be the most common excuses for not attending church.Another religious leader made a list of reasons he was giving up sports based on the same list of excuses.Someone once made a list of ways that a church could eliminate all of the excuses by providing recliners and cots, etc for the people who attend.While all of these can seem comical to people who attend on a regular basis and there may be some truth to the belief that people are offering poor excuses for not attending church, I do not find the tactic of making fun of the excuses to be very helpful.I doubt the infrequent and non-attendees are insulted by the remarks of these individuals and may find the remarks comical as well, but it is not likely that a person will start attending church after hearing or reading a comical critique of their excuses.At the best such a person will just keep doing what he is doing, which is not attending church.At the worst a person might add the excuse of being made fun of to his list of reasons he does not attend church. What Santa Knows About Marketing Whats that ringing sound you hear at this time of year Its the sound of store registers ringing up the sales generated by Santa Claus. Just because hes old, overweight, long haired, unshaven and dresses funny, dont overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods. Adobe Photoshop levels-Turn junk into gold by clicking a button There is no doubt in my mind; Adobe Photoshop is the greatest Photo editing program in the world. Whether you are a novice or an expert Photoshop is the program for you. Photoshop is used by my children and by the movie making industry. So what exactly can I do with Photoshop The better question is what can’t you do with Photoshop Yahoo!/Overture Site Match: A License To Steal Unless youve been living in a cave somewhere, Im sure youve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match. Not Common But Effective Free Marketing We all know the many "free" traffic producing avenues. We all know about free classified ads, traffic exchanges, web site submitters, banner exchanges, link exchanges, but how many of you have ever thought of this FREE traffic avenue! In the past I have tried, I think, every free method of advertising, and have also had some success with the variety of free advertising resources. I have also tried different paid advertising sources. They have been very effective in building my business, but many times have proven to costly,especially when you are just starting out in a new business. So I was always on a quest to find new and better ways to advertise. Then I met a person on line with the secret!! The Yin & Yang of Internet Marketing Westerners believe opposites flow in a natural cycle always replacing the other.They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They dont generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. The Seven Secrets of a High-Sales Marketer If you want to boost your website sales to the next level, youve got to think and act like a high-sales marketer. Heres how: |
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