|
|
| Marketing Information |
|
|
|
|
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1Robin Nobles ...because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity. Stating the obvious you say ...well, if so, then why is it that virtually everyone - professional and amateur alike - is oblivious to the fact they are selecting, and frequently buying, keywords based on highly skewed numbers The fact is that very few online marketers understand the results supplied by the two most basic keyword selection tools. These are the very same tools being used globally to hone keyword choices into supposedly laser sharp focus in an effort to keep pace with the challenges of increasingly keen competition and ever-rising keyword pay-per-click costs. The critical differences — Overtures STST vs. Wordtrackers KSS As one of Wordtrackers technical support team http://www.wordtracker.com/moreinfo.html, one of the most frequent questions we receive these days is... Why are the keyword search query numbers supplied by Overtures search term suggestion tool STST so incredibly different than those supplied by Wordtrackers keyword selection service KSS Frankly, there isnt a better search engine related question one could ask. And, nows a good time to pay close attention because the surprising answer will likely change forever how you evaluate keywords! First: Understanding Their Motives. To help you understand the details were about to reveal, lets examine the motives of the services that are providing the keyword query numbers. Motive Analysis: Purpose On the one hand, theres Overtures STST whose purpose is to help customers buy keywords. On the other hand, theres Wordtracker whose purpose is to help customers select keywords. Proposal: Overtures STST suggests what keywords to buy from them. Wordtracker suggests what keywords to use in your optimization efforts and/or which to buy elsewhere. Success: Overtures success depends on you believing there are LOTS of search queries for whatever you are selling. Wordtrackers success depends on you getting accurate numbers upon which you can reliably base your optimization and keyword purchase decisions. Profits: Overtures STST is free. Overture profits by selling you the keywords that STST reports on. Wordtrackers KSS is fee based. They profit by selling you access to accurate and impartial information. Since they dont sell the keywords, theres no vested interest in query numbers beyond accuracy. Its important to note there is no good-guy, bad-guy here - just two companies that provide information and do so with different incentives in mind. Second: Understanding The Artificial Skew. In researching the search term "keyword," Overtures STST indicates there were 180,468 searches for the 30-day period ending the last day of December 03. Of course, when we divide this number by 30 days, one naturally assumes thats an average of 6,016 combined searches per day for the term keyword - 180,468/30=6016. Now, if you happen to be in a business that sells keywords like Overture then 6,016 pairs of eyeballs per day is a pretty encouraging number indeed! The problem is, there isnt anywhere even close to 6,016 per-day queries for the search terms keywords. In fact, the actual number, which well share with you in a minute, will no-doubt shock you! But, for the moment, lets look at why that number is skewed. Reason #1 — Artificial Searches Overtures STST numbers are increased upward by automated queries. These include automated bid optimizers, position and ranking monitors, page popularity analyzers - anything other than a real person manually performing a search is considered an automated query. Monitoring a sites positioning at, say, AltaVista for the search term "keyword" tallies a "hit" within Overtures STST system for that search term. Thats in spite of the fact that it was actually automated software that generated the hit. The same holds true for page-popularity checkers, pay- per-click bid optimizers or any other machine generated monitor or tabulator that queries an engine for a "pet" keyword and generates a hit in the process. Then, when the same positioning query is done at, say, MSN another Overture partner, STST records yet another hit. Understandably, STST cannot differentiate between automated and human queries. Neither can they tell when the auto-query has already been queried at another partners site. Now, when we take into consideration all of the position monitoring, page popularity checking and pay-per-click bid analyzing - there are well over 15 automated and semi-automated bid checking software programs alone - its staggering to realize the significant effect these automated queries are having on the overall search term query tabulations. However, artificial searches are only one aspect contributing to the artificial skew defined as: the inflation of actual search queries for specific keywords performed by anything other than humans. Continued in Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article.
| | | | RELATED ARTICLES 4 Steps to Selling More With Your Web Site Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They dont generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales. SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Its been a myth for as long as the Internet has been in existence.Get good rankings and your site will be successful.I hate to be the bearer of bad news, but that has never been the case.What you get when you achieve good search engine rankings is a lot of traffic.That *can* be a wonderful thing, but it by no means guarantees even one sale. Selling for Beginners Speak to almost any self employed professional and most of them will say that they love their job but dont care much for selling their services. Here’s some advice to help all those reluctant professionals who need to sell to clients. Attracting Good Affiliates Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first lets look at what the make up of a good affiliate may be. A good affiliate is:Hard WorkingPersistentMotivated to work their businessDoes not need constant reassuranceMakes and implements goalsOvercomes obstaclesRecognizes and takes good adviceAnd Never, Never, Never quits! Design Web Album and Deployment Using Adobe and Macromedia- Part 1 OK, here is my mission; completely install a customer example photo gallery found here http://www.cardprinting.net/ in 2 hours or less. The basic process starts from Adobe Illustrator CS or Corel Draw 12. This is the format all customers’ work is saved in. There are aproximately. 300 files I need to access export and create a photo album with full navigation. Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 3 ...because your online success depends on getting accurate keyword counts! Part 3 Continued from Part 2. Contact Robin@SearchEngineWorkshops.com for the complete article. The Man With The "Grasshopper Mind" The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Writing a Book’s Marketing Plan for Maximum Profit Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! Winning the Traffic Exchange Game Winning the traffic exchange game can be done. I was just starting out online and had no money so I was looking for a free way to drive traffic to my site. That is when I first found traffic exchanges. I found the concept to be great and signed up for everyone I found and started clicking and clicking and clicking. After countless hours, a blistered clicking finger and a lot of frustration I found the secret to the game. Seminar Marketing: Boost Your Business by Running Seminars All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in marketing must feel their way towards a solution which will bring them new clients. Great Marketing is Like Making a Great Movie KNOW YOUR AUDIENCE Creating a Powerful Sales Presentation The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack pizzazz and are seldom compelling enough to motivate the other person to make a buying decision.Here are seven strategies that will help you create a presentation that will differentiate you from your competition. Elements of a Successful Advertising Campaign A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign. Is CRM Technology Living Up To the Hype Over the last few years the buzz about CRM Customer Relationship Management has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications. How to Avoid the 11 Biggest Mistakes of First-Time “If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. How to Sell More Stuff to More People, More Often So the goal is to sell more stuff to more people, more often All you have to do is have all the tools the professionals use and put them at your fingertips. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many different languages. Thisll allow foreign speaking people to read your web site and advertisements. Use Internet Marketing to Bring Customers to Your Local Business Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. Its an expense that they pay because "everyone else is doing it". Dont settle for that. The 12 Most Common Newsletter Design Mistakes Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership – no matter how good the ideas contained inside. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. |
| home | site map |
| © 2005 |