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What to do When AdSenseTM Serves the Wrong AdsDave Lavinsky The most common frustrations among AdSense publishers are 1 Google serving inappropriate ads on their web pages, 2 low click-through rates and 3 low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it. To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements. However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting. One explanation may be that the CIRCA technology is tied to keyword pricing and inventory e.g., AdWordsTM advertiser daily budgets, and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic e.g., hair styles, never try to create a page about an unrelated topic e.g., mortgages, just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them. Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.
| ![]() | ![]() | ![]() | RELATED ARTICLES When a Real Estate Agent May Not Be The Best Option Historically, when homeowners wanted to sell their home, the first call made would be to a Realtor.Since the early 1900’s, Realtors have represented homeowners during the process of selling their home, which is usually to another homeowner.Real estate brokers hold state regulated licenses that allow them to market real estate on behalf of the owner.The national average for broker commissions is approximately five percent.In many cases, another broker will bring the buyer and receive typically fifty percent of the commission.When the majority of homeowners sell their home, they believe a real estate agent gives them the best chance to maximize the amount they receive and the agent commission will come out of their proceeds at closing.This is a process that takes place everyday throughout America. How Much Rent is Too Much Rent You want what every apartment renter wants: the most comfortable surroundings you can get for the lowest possible monthly rent. Some of todays newly constructed apartment communities have takenluxury to an entirely new level. Some complexes have gas fireplaces, TV monitors by the front door, drive-through mail service, and office equipment for their tenants, among other creature comforts. Every renter has to consider the importance of amenities like these. Are they important enough to you to merit a rent increase of perhaps $200 more than the rent you pay now, at a modest yet affordable complex While some of us consider an apartment as just a place to hang ones hat, others place a premium on home surroundings. But how do you determine how much you can stretch your budget -- without ending up in the poorhouse in the process Email Spam and Phishing It seems like the volume of email spam has doubled in the last month. Increasingly, we receive daily emails for better mortgage rates, pharmaceutical discounts, and offers to enlarge body parts we don’t even have. The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way Sean works for a major telecom company. Invisible Slavery System Invisible puzzles are mechanisms hidden inside products and services you use, and the social/political systems you interact with. They are invisible due to the use of manufactured perception and deniability-tactics. These puzzles are designed to harness everyones efforts to silently maintain and operate an Invisible Slavery System... 50 Surefire Business Card Tips Business cards are one of the most powerful and inexpensive marketing tools you can use.Here are 50 surefire tips to make the most out of your business cards: Your Yearly Living Trust Review Some time ago, Congress made certain changes to the estate taxes.As a result of the changes, effective January, 2004, the tax free amount increased to $1,500,000. Back in 1997 it was $600,000. This allows a married couple to leave a minimum of $3,000,000 tax free. Real Estate Remains A Strong Investment Opportunities to make big, quick profits in residential real estate tend to come and go in cycles.When a local market is hot, families may find it possible to buy a house at an attractive price, fix it up, and watch its value rise in just a few years. The Difference Between “Need” and “Want” Let’s face it: Most people spend way too much money on things they don’t really need. The more money we make, the more we tend to spend. This endless cycle of materialism has led many people to confuse the word “need” with the word “want.” As in, “we need a big-screen TV for our new home theater.” Or, “I need a new pair of shoes to go with my new outfit.” Mortgage Free In 15 Years! Imagine paying your mortgage off in 15 years!Think of all the great things you could do with that extra money.What would you doRetire earlyBuy an R.V.Travel around the worldIf you could eliminate your mortgage in half the time, then your options would be wide open. Auto Loan Buying Tips Have you ever felt like you bought an auto and financed it and dont really know if you got the right price or financing arrangements after it was all over Well, dont feel alone. This is a common experience for many people who make auto purchases. Love, Marriage and Money The f-word. Finances. Combining love and money may be the biggest stumbling block on the path of true love, creating more rifts in relationships than in-laws, drug and alcohol addiction, or infidelity. The Secret System For Getting Completely Out of Debt and Reaching Financial Independence on Your Present Income, in 3 Easy Steps All families and home biz owners have to think about debt, finances, bills and income almost every day. There is no reason to be overwhelmed by something that can actually be CHANGED. How How Can I Stop Foreclosure On My House We understand the being in foreclosure is a scary thing. You are probably wondering how can I stop foreclosure on my house. There are many options available when facing foreclosure. They may include reinstating the loan, forbearance, loan modification, mortgage refinancing, sale of the property, deed in lieu of foreclosure, or bankruptcy filing. Marketing is a Long-term Investment "Dig your well before youre thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". 5 Tips for Savvy Use of Your Home Equity Line of Credit Tapping your homes equity to pay college expenses, consolidate credit card debt or even to buy a new car or boat is common place. Many economists attribute the additional buying power afforded consumers through home equity debt as a primary reason the nations economy has been able to emerge from the recent recession. Yet, aside from simply allowing consumers to spendmore, the flexibility and efficiency of a home equity line of credit HELOC can provide the financially savvy person with the means to savemoney, make money or simply take advantageof opportune situations he or she might otherwise miss out on. Here are five tips to show you how: Student Credit Cards With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many standard credit cards, they are available to people who do not have a regular, minimum income and credit history. They often come with tempting offers including low rates for an introductory period, shopping discounts and free CDs. Flexing student plastic has the additional benefit of creating a credit history that can be used to support future loan and mortgage applications. Comparing The True Cost Of Obtaining A Home Loan Home buyers are often confused about where to begin in their search for a home loan.The process is usually narrowed down to finding which institutions provide the lowest settlement costs, but the different types of lending institutions and the variety of lending programs available can make the search a slow, difficult experience. The Effects of Consumer Debt Consumer Borrowing Why Choose a Secured Loan One of the reasons why most people choose a secured loan is that they are suitable for when you are trying to raise a large amount; are having difficulty getting an unsecured loan; or, have a poor credit history. Lenders can be more flexible when it comes to secured loans, making a secured loan possible when you may have been turned down for an unsecured loan. Secured loans are also worth considering if you need a new car, or need to make home improvements, or take that luxury holiday of a lifetime. ![]() |
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