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Solve Big Problems To Make Big Money.John Weisenberger One of the fundamental truths Ive learned about Internet Marketing is that no one really wants to pay for information. The truth is, the only reason people will ever pay you for your information right now is because you can solve their most immediate and important problems right now. For example, promise someone your eBook will take away their fear or pain regarding some specific issue and they will gladly part with their hard earned cash to see if you have the solution to their problem. So what does that mean to small online dating and relationship oriented Website operators like you and I Essentially it means that people on the Internet will only pursue and pay for the products and services that solve their most immediate problems. For example:
So in our Online Dating & Relationship oriented businesses...
This is a very important point to remember when choosing the specific types of dating and relationship oriented problems you plan on solving for your customers. The Bigger the Better. Another important thing Ive learned is, if you solve small problems, youll make small money; if you solve big problems, youll make big money. Now think about that for a moment. Dont lawyers and doctors make more money than store clerks and waiters Thats because the problems they solve are much more significant and important to peoples lives. Thus, people are willing to pay more for the services of these highly paid professionals. By the same token, promising to help someone cope with the emotional turmoil of a divorce or relationship breakup is much more likely to make you more money than merely promising to find them a date for next weekend. Beginning to see my point As you look for specific subjects and niche markets to exploit within the online dating & relationship oriented marketplace, dont forget to look for those areas where you can solve someones biggest and most immediate problems. The good news is, as long as they are men and women on this planet, there will always be relationship problems to solve. Some problems will be bigger than others and offer innovative entrepreneurs tremendous opportunities for large profits. So just remember, the bigger the problem, the bigger the potential for big profits. Copyright 2004 John Weisenberger
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