|
|
| Real Estate Information |
|
|
|
|
How To Get New BusinessSue and Chuck DeFiore Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. They market hard for their business, get a response then stop marketing. Marketing must be an ongoing process. Lets repeat that...Marketing Must Be An On Going Process. In addition, you should have multiple marketing strategies. For example, we market on the internet through newsgroups, newsletters, press releases, forums, writing articles. We also market by running support groups, joining local groups and chambers, and being active and getting involved in the community. We give out our brochures and business cards. Your cards and brochures are not going to do you any good sitting in your files. We send out follow-up information for every cold call we make and speak to someone. While we might not do business with them now, we might down the road. However, we certainly wont hear from them, if they dont get something from us. The following happened during a teleclass we sat in on: One of the other participants asked about getting customers for interior design work. She had a brochure with her services, and would give a free consultation to her clients. However, she wasnt turning those into sales. A couple of things we suggested were to 1 put pictures in her brochure of before and afters for homes she did; 2 offer to re-do a small area of their home for half price, so they could get an idea of her work. She loved the ideas, and thought they would work marvelously for her. Remember, you wont get the business, if you dont ask for it. Along with the marketing you have to also be a salesperson. You have to ask for the sale. You dont have to be obnoxious about it, in fact, if you are, you probably wont get it at all. As most of you know, we never push anyone to order or do something with us, its up to them. We want our customers to make an informed decision, and for it to be win-win for everyone, and that is how we conduct our business. You should also. However, realize that for certain businesses a stronger approach might be necessary. For those that work with services only, you have to create a need for that person to act now. Those in real estate know, if the owner is not motivated now and is just fishing for price, the deal might not go. You have to make it go, either by using a new strategy or following up at a later date. There are some deals that do go even if there is not a lot of motivation, but because you were able to come up with a creative real estate strategy that peaked the owners/buyers interest now and for him/her to act now. For those in service businesses listening skills are a must. If you are not a good listener, learn to be. If you are constantly thinking only about what you are going to say about your product/service, you are missing out on what your customers needs are. The best way to think of your services or products is what are the benefits for your customers. Make a list of them, know them well and then youll be better able to listen to your customers. There are many different ways to get new clients, repeat business and to stay focused. Copyright DeFiore Enterprises 2001
| | | | RELATED ARTICLES Scaling Down almost Painlessly Moving to a smaller house or apartment in a retirement community almost always involves a certain degree of trauma, both for the elder whos moving and for family members. However, by planning ahead you can reduce the discomfort involved and turn what might well become a nightmare into a pleasant event. How To Give Your Home A Face-Lift: The Sellers Guide To A Quick Sell One of the great challenges to selling a home can be showing all of its space, decor and natural light potential.For example, every home has crowded closets and dead space.Sellers should be aware that areas such as these are easy to spruce-up with a little elbow grease and old-fashioned innovation. 10 Wisdom-Based Wealth-Building Strategies “It’s the business of your life…and you’re the CEO!”Gala Gorman Plan Your Success In Seven Ways Many businesses lose money yearly because they don’t think creatively about the future.They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses. They act like their business is a job. They are surviving and that’s it. They are not looking at the big picture. They need to use their business as a stepping stone to success. Picturing themselves as a successful business person, and setting up a plan to succeed. Can I Have Your Autograph Being a celebrity means dealing with fan demands for autographs, ranging from polite and appropriate to rude and overbearing. One time Katherine Hepburn was performing on Broadway and tried to exit backstage through a crowd of jostling autograph hounds. Bodyguards helped her to her limo and once safely inside the very private star rolled down the window and shouted," Run em down! Well clean up the blood later!" The crowd scattered and the limousine sped away, pausing long enough for Hepburn to roll down the window and wave goodbye to her fans, accompanied by an evil laugh. Strangely enough, when she lived in Beverly Hills the seclusion loving Hepburn developed the habit of sneaking into her neighbors houses as a hobby. She became expert at climbing trees, avoiding alarms and dogs, and revealing herself just before her nervous neighbors called the police. When Renting Is Better Than Buying If possible, it is ALWAYS better to buy than to rent. Right Perhaps Not. 10 Ways to Market Your Web Site and Have it Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a well designed internet marketing plan. Top 7 Reasons Why FSBOs Fail To Sell Their Home On Their Own! In the United States, less than 10% of all For Sale by Owners FSBOs, are successful in selling their home by themselves. That*s because most people just give up because they don*t realize from the beginning the difficulty and complexity of the job ahead. But that*s not the only reason. Here are the seven most common mistakes FSBOs make when selling their home. Be a Realtor with Curb Appeal Are you a realtor with curb appeal or are you more of a fixer-upper needful of updating Psychological Tricks in Selling In this article, Im revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you dont sell anything Should you ignore this information The History of Wine Country in the Sierra Foothills and the Delta It is impossible to study the history of wine country in the Sierra Foothills and the Delta without knowledge of the broader economic forces that have shaped the region since the mid-nineteenth century. Home Improvement For Ladies This report is written for those people who may want to improve or update their own home so along those lines, I would like to give you an overview of the factors that may lead you in creating a more effective and successful home improvement project or plan of your own. How to Build a Real Estate Investing Power Team As you continue to read about real estate investing, you will no doubt come across the term power team. What is this power team A power team is a group of people without whom successful real estate investing becomes very difficult, if not impossible. Included in a power team are at least one real estate agent, a mortgage broker, and a real estate lawyer, all of whom will have experience in creative real estate investing. Why You Need A Web Site "I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site" How Do You Profit From O.P.P. In a previous article we introduced you to the concept of O.P.P., or Other Peoples Property, and the many ways in which you can profit. Need A Sales Boost – Try These! The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don’t like the telephone and don’t use it effectively.In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more. Stopping Home Foreclosure A Foreclosure Prevention Service has numerous ways it can help you deal with the foreclosure process. Under the law, you have a right to remain in the property for a certain period of time. If you can’t pay the full amount owed without creating a hardship for your family you need a legal review of your situation, your rights, and your choices before you agree to anything. Protect yourself and your family. How to Create a Professional Website In Less Than a Week Heres a really simple way... any novice can create a fully functional website in less than a week. "Pretend Interest" and Apathy... What To Do About Them! According to Merriam-Websters dictionary "apathy is defined as the following: lack of emotion; lack of interest; indifference". The Future Of Banking - Bank Online Chances are your bank is a virtual place. Since the invention of the Internet you can see your balances anywhere, at any time. Most banks think globally and have acted this way by creating secure portals to manage their account holder’s information stored in their databases. This information stored usually shows account balances, previous transactions, current balances, interest paid and electronic scans of their checks. Anywhere you can get to a computer, your bank account is right in your hands, usually in real-time. |
| home | site map |
| © 2005 |