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Why You Need A Web SiteEdward Robirds "I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site" In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online. Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you. But Can I Afford a Web Site Given the competition and current market trends you can’t afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your company’s future. So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale. Leveling the Playing Field One of the most wonderful things about the Internet is that it’s helped to level the playing field when it comes to competition with the bigger companies. With a professional-looking web site, your small business can project the image and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously. Breaking the Ice into e-Commerce Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account and an email address. Customers can pay you through their credit card or even their checking account, and it’s a great solution if you’re looking to test the waters. The Bottom Line To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost. No matter what size your business is, and even if youre not planning on selling online, a well-made web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.
| ![]() | ![]() | ![]() | RELATED ARTICLES In Business, Image Isnt Everything; Its The Only Thing! We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light. It seems all the articles I see today are about how old fashioned todays workers find their supervisors or bosses to be in the way they dress, the policies they implement and the old fashioned ways in which they conduct their business. Eight Key Steps to Selling Your Business and Cashing In This year, some 700,000 American businesses will be sold. Most will be small and mid-sized businesses like yours. 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Pent up with excitement, many families, who have scrimped and saved for a down-payment, jump for joy when the mortgage lender finally approves their application.But, they should realize that there’s a whole new set of expenses that must be covered before actually closing on the sale. Preparing for Tax Preparation Being prepared for your tax appointment can really pay off in terms of maximizing deductions and minimizing tax as well as lowering fees charged by your preparer! Additionally, you should be able to walk away from your tax appointment with peace of mind that your returns are complete and accurate and maybe even with some tax savings advice that you can really use. Do I Need Raised Letter or Full Color Business Cards If youve been searching around for business cards that will best represent the image you want to portray for your business, then youve no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." OPM - The Art Of Leveraging Equity lender, hard money lender, private investor or what ever term one uses can be a great source of funds to do real estate transactions and the question of how to find them comes up often! How to Write a Business Plan in Five Steps People often ask "What makes a good business plan Or, "How do I make my plan attractive to lenders and investors". 7 Essentinal Resources for Small Business So you want to start a business but you dont have a lot of money Start your business online, and it wont be a problem. Networking 101 As a new business owner you must wear many hats. Your Yearly Living Trust Review Some time ago, Congress made certain changes to the estate taxes.As a result of the changes, effective January, 2004, the tax free amount increased to $1,500,000. Back in 1997 it was $600,000. This allows a married couple to leave a minimum of $3,000,000 tax free. Affiliate Program Basics Affiliate Program is a ground floor opportunity. All you have to do is send visitors to your affiliate web site by placing a textlink or banner on your website and receive a commission on each sale, without the complication and expense of selling anything yourself. How To Purchase An Annuity An annuity is a contract with an insurance company to make periodic payments for retirement income and sometimes other purposes. Spring Into Action: Home Maintenance Spring has sprung! Even more important than buds, birds, and bees, spring brings buyers! When buyers are looking for a place to nest, they would really rather not see problems. As it turns out, nearly every home inspected has problems or imperfections of some sort or size. Most issues are very minor and simple to correct. Almost all are a result of deferred maintenance. Real Estate Bankruptcy Although real estate bankruptcy cases no longer dominate the bankruptcy courts dockets as they did in the early nineties, but they continue to be filed with great frequency in UK. At its essence, the real estate bankruptcy is a two party dispute between mortgagee and mortgagor. Real estate bankruptcy cases are typically filed after a foreclosure sale has been set. Upon learning of the bankruptcy filing, a secured creditor has a number of available options, all or some of which should be exercised, depending on the facts of the case, to maximize loan recovery. DMOZ: Rotten To The Core I knew things were bad at DMOZ. But I guess I didnt realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject. 5 Tips to Locating Highly Competitive Wholesale Products - PART 3 PART 3 Tips on Budget Decorating Home decorating on a budget is the ultimate adventure in decorating. It requires a little bit of planning, creativity, and patience. If you are like me, sometimes you wish you could be a genie and wiggle your nose and **poof** its done. However, that takes away from all the fun! Follow these tips and youll have a home that looks like a page out of your favorite magazine! Investing: The Art Of Making Your Money Work For You There is a lot to know about investing. It all depends on what type of investing you are interested in as well. There are many different types of investment options out there. So what is investing, specifically ![]() |
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