|
|
| Sales Information |
|
|
|
|
What is Lead Generation?
Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation. Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business. Advertising is perhaps the most obvious way to generate leads. People who respond to a company's advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead. Requests for quotes are similar-for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When a business has employees make cold calls to a list of people, they are telemarketing. The business hopes that some people will listen to the callers and become interested in the business. Trade show demonstrations and seminars are designed to appeal to people who are already interested in the business's product. The business always tries to present itself as better than its competitors. Referrals are common in many types of business. Some firms use personal information to make lists of potential customers to be sold to interested businesses. Generating leads is a vital part of any sales related operation. Without knowing who may be interested in their products, companies would have no idea how to generate revenue and would have to rely solely on repeat business from existing customers. Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. Lead Generation Info is the sister site of MLM Leads Web.
|
|
|
|
RELATED ARTICLES
The Importance of Good Sales Leads An important part of your business plan should be to generate a steady stream of qualified leads. Making sure that leads flow into your "pipeline" will be one of the most vital aspects of your overall business. This will be particularly true if your business is network marketing. You need an abundance of leads constantly flowing in because sales and recruiting is mostly a "numbers game". There are plenty of ways to obtain new leads, depending on your time and resources. Perhaps the most simple method is to buy a list of leads that pertains to your niche. Many firms in fact provide this service, and you can acquire leads pertaining to nearly any topic under the sun, from pets to sports. How to Write Testimonials that Sell CDs Like Magic "Which is your best CD?" Solution-Sell is a Myth! Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach. Nevertheless like so many things in the real world, theory is one thing, application thereof is quite another. What Not To Do With Your Leads Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it's what we do with them once we get them. Sell YOU With Your Small Talk (Yes You Can) Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale? Why Are We All So Afraid? What can strike terror into the heart of even the most successful sales professional or entrepreneur? Selling Is Not A Dirty Word Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL. Mindset Over Materials: The Secret Weapon of Sustainable Sales Success Long-term sales success has less to do with skills or knowledge than you might think. Nor are stunning brochures or excellent products guaranteed to make one iota of impact over time. Unless certain critical elements already exist in the salesperson, providing training and tools in hopes of improving performance does nothing more than giving a PGA golfer's best driver to an amateur. The club itself can't make someone a pro. Yet a pro can take a cheap driver and make a better shot than an amateur with the best and biggest Big Bertha has to offer. Likewise, you probably know one or two standouts who have excelled without classic sales training, without flashy support materials for their products, and even without a superior product to represent. Then what makes the difference? If it's not remarkable closing ability, appealing brochures, outstanding product knowledge, or relentless objection handling... if it's not talent or brainpower or tools that create sustained success, what is it? In more than twenty years studying the top performers in many fields, I've discovered the mysterious X-factor is mindset: a group of attitudes, understandings, beliefs, and resulting behaviors. Whether you're talking about golf or sales or any other pursuit, the same principle applies. Ultimately, the mindset creates top performance, excellent production numbers, and prosperity for both the salesperson and the company he or she represents. Creating a mindset of sustained success requires you to focus on three key areas: The beliefs you have about yourself; The attitudes you have about your customers, product, and industry; The ownership you take of your own success. The Inner Game of Sales You have to see yourself as successful in the inner game in order to be successful in the outer game. When you give that "command" to the unconscious mind -- when you imagine how you'll feel, look and sound when you are producing at the level you desire -- the mind thinks it's already occurred and calls for an encore performance in the real world. The first step to changing your own "mental programming" is to recognize it. Think about it. Think about why you don't do what you know intellectually you should. Then start thinking about what's behind it. What do you have to believe about yourself, your world, your product, your industry, to cause this behavior to occur? Some common underlying beliefs that regulate salespeople's performance are "I need more training and skills before I can succeed." "I'm not worthy of earning more than..." "I am not good at cold calling." "I'm not able to talk to (or get to) the decision makers at the top." Once the underlying belief is uncovered, a new belief must be chosen. The new belief can be the opposite or an "antidote" to the old one, such as "I have unlimited life knowledge and experience." New beliefs must then be "installed." Specifically, the new belief must be supported by both evidence and habit. Start by answering a simple question: What will I have to see, hear, and feel to cement this belief? Then begin vividly visualizing these results at least twice a day. (Note: the mind is most open to suggestion first thing in the morning just after waking and the last thing at night before sleep.) Many people think that results build belief, and in some cases this is true, but it's more often the inverse. Remember the chain: thought/word-image-emotion-action-result. You must be able to see yourself already in possession of the outcome of the new belief. Champions in any field create an unbending belief in themselves, program themselves to continually find evidence to support its truth, then consistently and vividly see themselves in possession of the desired goal. William James, the father of modern psychology, said, "Your belief creates the fact." Now Forget Sales, and Focus on Your Customers Once you've visualized yourself achieving your goals and removed any psychological obstacles, it's time to put those goals aside and focus on the customer. Again, this all happens in your mind, but it has a profound impact on the way you affect your outer world. Today's customers and clients require a new attitude, one that offers something rather than asks for something. In a high-tech society, high touch is highly valuable. The new-school salesperson focuses on giving instead of getting, on service instead of sales. Always a man ahead of his time, Henry Ford captured this mindset eloquently: "Wealth will never be achieved when sought after directly; it only comes as a by-product of providing useful service." This level of service takes some guts. Sometimes you have to tell people what they don't want to hear. Sometimes, you even have to say, "Maybe I'm not the best for you... I'd like to send you to someone who will be." Service means that you're no longer willing to do whatever it takes for the sale. Now you'll do whatever it takes for the customer -- because it's the customer who makes or breaks your business, not an isolated transaction. Old Hat, New Head: Take Ownership of Your Success Have you heard these ideas before? Are you utilizing them as you should? If not, why not? Likewise, are there other, obvious principles of business success you've overlooked? Sales success grows out of a fundamental mindset, based on some ideas that may be "old hat" but require a "new head" to fit you. I operate from the premise that you know what you need to do, and you have what you need to create a six- or seven-figure income. Most salespeople have heard all the "magic bullet" ideas and pitches. But until you begin to think in new ways, you will never apply these time-tested principles. The distinction between short-term flashes in the pan and sustained success is simply doing what may seem obvious to you right now. We might say, "If the hat fits, wear it." Generating Sales Leads Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible. They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising. Dr. Seuss?s 3-Step Selling Process Hello Everyone: Here's a unique look at learning how tosell: Selling: an art of a skill? Selling is as much an art as it is a skill. The basics of the selling process can be learned by anyone, but the practice of selling is something that the super star sales people have brought to an art level. Looong and Boooring Sales Letters You have all seen them,the sales letters that never ends. They go on and on about how this product can do this and that. The product can often be very good and have all the features you are looking for.But I think that many of the sales letters that have the task of selling products,are too long and boring. The Hands On Approach While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch. Female Mannequins: An Overview Female mannequins are very common in clothing stores. They are often found throughout the store, from the front window where they display the store's latest and greatest fashions, to all other sections that featuring women's clothing. There are many types of female mannequins. Some are full-size figures that are completely built to the scale of a real female body, while others simply feature a torso on a stand. Other female mannequins are just heads that are used to model hats, makeup, or wigs. Gic Number For Writing Sales Letters When I write sales letters for my clients, one rule I always start with is The Rule of 7. Lance Has What It Takes Lance has what it takes and then some. Never Stop Selling The question: "When should a growing company slow down its sales function and focus solely on delivery?" Forgive All Ebay Sins! And did so in this case. But it would have been customer friendlier for this seller to accept my retraction to be replaced with a bid. He would have gotten repeat business from me and my friends. His "Buy Now" price is 30% over the retail price for this item. Lesson learned by me again - that there are way too many sellers on Ebay out to grab a buck and the hell with fair practice.Lesson learned yet again." BobAnn End quote? The operative phrase here is "repeat business from me and my friends". There is no better endorsement of your product or service than word of mouth advertising. Lack of flexibility on the part of the seller, not only cost them one customer, but also destroyed the possibility for future business. Good news travels fast, but bad news travels faster! As an auction seller, (Ebay auction ID: LevelBest77) I would have accommodated her request right away. And while I have never had anyone use "Buy It Now" by accident, I have had several people over the years ask me to retract bids. The number of people who have made that request can be counted on one hand! Some, did not even understand the process, (bid retracting) and I was more than willing to guide them through it. Selling ? Remember These Ten Rules and Succeed There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson ? even if you're selling an idea! Six Simple Steps for Getting More Applications When I first started out as a loan officer, one of the things I found to be the toughest, was taking an application over the phone. I just didn't seem to have the skills, nor did I have a plan. I was literally calling people on the phone and saying something to the effect of; Hello, my name is Jay Conners, and this is what I do, and this is why I am calling, would you be interested? No wonder I wasn't having any success.
|
| home | site map |
| © 2005 |