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| Web Site Promotion Information |
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Improve Your Website In 3 Simple Ways
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website.. 1. You're Fishing For Visitors - You'll Need This To Hook Them. Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites. It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping. Look to the left of this article and you will see the bookmarking button we use - click on it to see how it adds this specific page to your favourites - nifty eh? 2. 'X' Marks The Spot. Visitors come to your website and if you're lucky - they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for. You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the 'treasure' he is looking for. A Site Map is an essential item - particularly on larger websites. There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return. 3. Don't Make Your Visitors Have To Write An Email To Contact You If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch. Do you know how busy your visitors are? They hardly have time to read the content of your homepage - never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you - all they need to do is pop in their name, email address and tick a few boxes and that's it. Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit - you can ask them anything! Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No - of course they wouldn't! That's why you need a form. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
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RELATED ARTICLES
Is Your Websites Link Directory Even Worth Having? Let's face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory. Directory Structure Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster. Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this. Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page "one" pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel" page would have the highest pagerank being closest to your homepage, let's say it has been give a Google rank of 4, the next level "Caribbean" in all likelihood would have a rank of 3, and so on. No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it. Relevant Links Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor's train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling. Make Money from your links? Of course! Reciprocal linking is a great way to help your website's search engine ranking, but making immediate cash from your links is a whole level up from that. Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like. Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links. Advertise in your directory Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it's time to place some banners. You can advertise some of those good sites that you are affiliated with and place a banner or two on every page. 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