|
|
| Web Site Promotion Information |
|
|
|
|
X-Ray Specs, Turning 30, and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller. Last week I looked in the mirror at the 30 year old staring back at me and thought: "30? What does this number actually mean though?" Precisely nothing. Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking? You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account. Enough Is Enough! Next time you share war stories with another website owner ask them the question: "How is your website performing?" I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business: Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay." What?! Have these people lost their minds?! Let us consider some better responses: Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year" or Anon: "Last month we made more profit than we made the whole of the first quarter!" Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers. How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded. In fact - you are running on guesswork - the world's most ineffective business fuel. No Matter How Old You Are You Need To Wear Glasses Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website. You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business. Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible. Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them. Pick a number, any number? No, pick profit - it's the best number there is. Michael Cheney Author of The Website Marketing BibleTM About The Author Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get FREE Bonuses Worth £159 ($288): http://www.websitemarketingbible.com
|
|
|
|
RELATED ARTICLES
The Reality of Linking On a regular basis I receive e-mail through all my various sites from other site owners offering to exchange links. Most approach me in the wrong manner and I can tell they have no idea about the proper way to run an effective linking program. See, in a real linking program, it isn't just about you - it should be about both sites involved in the process. 11 Ways to Promote Your Blog 1. Ping weblogs.com and other search engines. When you ping a blog, you are telling the search engine that you have updated your blog content and that your listing should be refreshed. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog. Also, many people browse these sites to find something new. Eight Simple Ways To Use Promotional Products Online With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products. Online Promotional Strategies For Start Up Entrepreneurs As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs? Search Engine Optimization in an eCommerce World Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example: 7 Must Knows for Measuring Web Site Activities Record keeping measurements for Internet marketing Developing a Profitable Web Business Concept The first step to starting a profitable online business of your own is developing a topic for your website. How To Increase Your Page Rank And Web Traffic FREE Google is the most popular and most used search engine that is used in this day and age therefore it is important to increase your link popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this? Is the question you are most likely linking of well is will tell you how and the best thing it is free. Marketing Your Business: Our Top Eight Tips How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually. 3 Super-tips To Build, Promote And Profit More From Your Website! Are you happy with your website? (Does your business even have one?) 7 Ways to Promote Your Website Locally Now that you've built your new website you can sit back and let it do all the work, right? Well no. Unlike in "Field of Dreams" if you build it, they won't necessarily come, at least not until you ask them to! That's where web site promotion comes in. Web site promotion provides that vital link between that great site you've built (or had built) and everyone that you want to come see it! How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referral about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website? The Basics Of Free Web Site Promotion It's easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn't afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with "pay per click" advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget. Promote Your Website - Link Popularity What is link popularity? SEO 101 ? The Basics of How to Get to the Top of the Search Engines Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income. On the other hand, if you have a top ranking site on Google for the keyword phrase "web hosting", you'll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase "web hosting" is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock. Specialty or Niche Directory Submissions You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines. Now all you need to do is sit back and wait for clients or customers to come flowing in, right? Wrong. Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable Are you interested in empowering your website so it will become more profitable? Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. The only thing these auto submission tools achieve is to get your e-mail address bombarded with "confirmation" e-mail from the FFA page owners. Many unsuspecting users who submitted their personal e-mail address to these submission tools have suffered incredible frustrations because of the "spam" they receive. (Technically they are confirmatory e-mail that the submitters agreed to receive.) Whats The First Thing Your Prospects See When They Visit Your Website? I just reviewed a new website and I'm in shock. Or, maybe, I'm just depressed about my failure to convince people to do what I tell them so they can make money. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up.
|
| home | site map |
| © 2005 |