|
|
| Web Site Promotion Information |
|
|
|
|
Discover How To BOOST Your Website
Don't you just hate the process of exchanging web site links? Finding sites that are relevant, placing a link on our site, contacting the web master to request a link swap, waiting for a response, that may never come... you know the routine. Of course no one wants to exchange links, not really. Yes, we want lots of links from important sites pointing to our webs, but we aren't all that keen on having links pointing out again. We have worked hard to get visitors - why would we want to send them away again, and not just away, but maybe into the arms of a competitor? Not only that, but links pointing out take some of your web page's PR with them. Wouldn't it be great if there were a better way to increase link popularity? In the last couple of months I have found such a way and it works like a charm. Oh I have done the hard yards trying to find high PR sites that wanted to exchange links with a low PR site. There aren't many altruists in this game unfortunately! Most of the sites I exchanged with were not doing much better than me. Those that invited me to exchange links with them were either totally unrelated to my topic or were link farms. I was spending a lot of time trying to figure out a new way to get links in. I bought link exchange software, which made it easier and quicker to find relevant sites, but the results were mediocre. You need a lot of links pointing in to make a difference to your ranking, and its hard to get more than a couple of dozen by link exchange alone. Like all good ideas its so obvious when you discover it that you can't think why it took so long. What do web masters running information sites need, apart from lots of links? New content of course! They have to keep their sites lively so that visitors will return. If they have an ezine it has to be filled with fresh content each time it goes out. Offering relevant content for free solves the web master's problem. That's right, there is a great market for articles to feed this ever hungry machine. When you write an article and syndicate it all you ask in return is that whoever uses it includes your links. This means that you get links coming in from a lot of sites, many with high PR and you don't have to reciprocate. If your article is published in an ezine it may reach thousands of people, after which the ezine is frequently archived, together with your links. This isn't the only easy way to get links that I have discovered, there are others and if article writing doesn't appeal there is bound to be one tactic that does. If you would like to learn more about article writing and other ways to raise your link popularity I can highly recommend a downloadable video tutorial by Louis Allport. He teaches 7 fast ways to get links and ultimately increase traffic to your site. Most of them are free. Take a look: http://www.net-abargain.com/. This course is new and is being sold for a low introductory price of $24.95 for the month of December. About The Author Liz Beresford is a writer who also manages several web sites, one of which is http://www.net-abargain.com/.
|
|
|
|
RELATED ARTICLES
Free Tee Shirt Sorry, there's not really a free tee here, but isn't it amazing how those 3 little words really grab your attention. Search Engine Submission- Don?t be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. Internet Web Site Marketing: The Secrets Of Endorsement Marketing What is endorsement marketing? DMOZ Editors - Does Absolute Power Corrupt Absolutely? DMOZ editors are supposed to be professionals in the category that they choose to edit and review. They are also supposed to have high standards when it comes to giving the general public quality websites with content that pertains to the category in which they are editing. But, is this really the case or does the absolute power given by DMOZ corrupt these editors into making decisions based on just what they like or as favors to the owners of the websites they are reviewing? Avoid Search Engine Blacklisting The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both. Promotion Techniques Dont Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefore potential visitors to your homepage? Then one of the many different programs that automate or simplify the process of building links to your site might be what you are looking for. However, since those services are available in many different kinds of flavor and some of them might even damage your sites ranking instead of helping it, this article will now take a deeper look at some of the more important programs to help you decide which could help your websites best. SEO - How Fast Do You Want To Get To The Top? Search engine optimization by some is considered a science and by others is a game. Recently working on many sites and promoting them for over six months now has made me realize some of the basic techniques. There are many books available about the subject, and almost unlimited resources on the Internet. But the fact of the matter is, the true SEO guru's do not give up their secrets because they are very valuable and once a secret is passed out it's no longer an asset. Specialty or Niche Directory Submissions You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. You have submitted your site to the major and many minor search engines. Now all you need to do is sit back and wait for clients or customers to come flowing in, right? Wrong. Why Directories Might Save Your Websites Life Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. The High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies: If You Build It, They Will Come? Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. I can't tell you how many times I've come across this misnomer in dealing with hosting and web design customers. They figure, "I've got a website now. The customers will start to buy my stuff. I can wait for the orders to start coming in." A few months later they call to complain that it isn't working and it must be something wrong. When I ask them what they have done to get customers, a lot of times they don't know what to say because they never thought of that approach. If we pause to think about the build and wait approach for a moment, we will soon see the error in this idea. Unlike a physical location, where you have customers driving or walking by all the time, online businesses need some way to attract traffic and customers to their website. In this article we will discuss a few methods that can be employed to bring customers to your website. Searches and Summaries The Web is constantly growing and changing. The key issue for users of the Web is to know what is there that might help them, or inform them, or entertain them, and to find out in a timely fashion without spending all their time looking. There are two main ways to do this, searches and summaries. Is Your Websites Link Directory Even Worth Having? Let's face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory. Directory Structure Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster. Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this. Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page "one" pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel" page would have the highest pagerank being closest to your homepage, let's say it has been give a Google rank of 4, the next level "Caribbean" in all likelihood would have a rank of 3, and so on. No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it. Relevant Links Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor's train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling. Make Money from your links? Of course! Reciprocal linking is a great way to help your website's search engine ranking, but making immediate cash from your links is a whole level up from that. Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like. Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links. Advertise in your directory Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it's time to place some banners. You can advertise some of those good sites that you are affiliated with and place a banner or two on every page. Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners. Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else's directory. Exceptions to the rule There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you're regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like "Special Link Partners" or "Recommended Links". Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory. We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download. Derek Arnold Web Site Promotion: Use Web Site Awards To Increase Your Credibility Web Site Awards are given from other sites to reward your site for a specific reason. Ideal Software Archive Website How to build the ideal website for software archives. View from developer. Free Exposure and Traffic for Your Website Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business. Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. It's a community-oriented, user-friendly approach to finding businesses close to home. Get Thousands Of Clicks To Your Website For Free Do you want to advertise about your website?Wait and have a look here. Don't just start spending money on advertising because there is a very effective way to increase traffic on your website and the important thing is it's free. It will boost your bussiness like crazy. Just try it. Do Not Post To FFAs (Free For All Sites) & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO! Reciprocal Link versus Value Exchange Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding.
|
| home | site map |
| © 2005 |