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Top 10 Design Issues According To Web Marketing!Martin Lemieux When it comes to designing your site, there are 2 ways you can ultimately go. a Designing for yourself and no one else, b Designing to fit web marketing and customer attracting methods. Here are the top 10 issues you should always consider: 1 Flash vs. HTML vs. ASP vs. PHP: The type of code you use for your site may have a huge impact. - Flash is not yet ready to fully intergrate within web marketing. Although technology is advancing, search engines arent moving quickly enough to include this style of coding in their rankings. - ASP, if your site is completely data base driven, make sure that your code is writen into the page, not being pulled from tables everytime. Also, make sure to pre-plan your meta tags within the data base. Too many data bases out there never implement a meta tag strategy. - PHP/Java : These are both safe programming methods, just remember to keep it clean and simple. Dont forget to test your programming. - HTML : Probably always going to be the programming method of choice when it comes to servicing search engines and user friendly web sites. -- 2 Always test your site for bugs. Even if you think your programming is perfect, most times its not. Search engines / Visitors will browse your site with more ease. Test your site here: http://netmechanic.com/toolbox/html-code.htm or here: http://www.thewebclinic.com -- 3 Make your site look as proffesional as you can. If you cant hire a web designer / graphic designer, go out and spend a little bit of money and buy yourself a really great template for your site. -- 4 Put up your site for reviews! This is so important because other peoples reviews will reflect exactly what your visitors will think. Openin up to some reviews will create more sales. You can add your site for review here: http://www.webproworld.com/viewforum.phpf=4 -- 5 Promote proper "Title Tags". While promoting your site, make sure to create a proper title tag that best describes your entire site. Also, make sure to include your entire title within all the "Link exchanges" that you make! -- 6 Do not break any search engine / spamming rules! This is crutial for your long term survival. Spamming is only a quick fix with a high price attached to it. -- 7 Implement a link building strategy for your site. Make sure to include a link exchange program within your site when you are designing it. So many people add it on later and it seems like it doesnt belong with the site. Less people will want to leave your site if your link resources looks like the rest of your design. -- 8 Always expand your information. Search engines / visitors get bored quickly. Bringing in fresh, new content will keep them interested and keep them coming back. -- 9 Try not to get wrapped up in the "Google Dance". Too many people start watching their online performance instead of increasing it. Promote daily and always stick with it. -- 10 Create banners, towers, buttons for people to use. It never hurts having someone take your buttons and adding them to their site for nothing in exchange. -- Stay up-to-date with web marketing news. Whether it be "http://www.webproworld.com", "http://sitepronews.com", or "http://www.smartads.info/newsletter", always keep up with standards of marketing online! Good luck with everything!
| | | | RELATED ARTICLES Three Breathing Techniques For Any Ezine Article I subscribed myself to many ezines.Id love to read articles in them.First thing I will do is going to article section of the ezine. SEO Your PDF’s - Does This Work Why optimize Whats Wrong With Your Promotions How many times have you been frustrated with your promotion efforts online How Search Engines Work Before anyone can start optimizing a web site, you must understand howsearch engines work. Getting Unlimited Traffic From Search Engines Search engines have become so intimidating lately - most people think that search engines are just out to get them - everyones becoming afraid... They also think that getting #1 rankings is near impossible. Yahoo Drops Google...How To Flood Your Site With Traffic In The Next 48 Hours It official Yahoo has dropped Google and will be using Inktomis results to power their directory. Google Proof Your Site with Links Let me try reading your mind. Youre thinking, "What Google proof my site with links I thought links helped Google rank my pages higher" Your Article is Being Used Without a Resource Box - What Can You Do Sooner or later, no matter how much you hate it, some Webmaster is going to use your article and wont include your resource box. Another common practice is that of replacing your HTML link with a text link. Funny thing, when you submitted the article, it had a HTML link! Why Articles Are Not The Route To High Search Engine Rankings If you have any interest in getting high search engine rankings for your website and who doesnt youve probably been sold the idea that writing and publishing your own articles will do it for you. Marketing Automation For Small Businesses And Web Entrepreneurs Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales. 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In this article I will tell how to increase your ranking and how to out do your competition. "E is for Everything . . ." This article was originally published in three installments in the "Foundry Trade Journal", 2001. TEN answers that turn Your visitor in to Your Customer. You know... Before purchasing your product a person comes to your order page minimum of 7 times Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs. 10 Benefits Of Submitting Your Articles To Ezines 1. Youll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. 3 Reasons Your Website Might Fail To Attract Enough Customers Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers or visitors is only a small part of the equation for success. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Googles algorythm along with having good html and writing skills can often make the difference between being an amateur or a good internet marketing specialist. Although, many other aspects that we will cover here should be taken into consideration when comes the time to find the right internet marketing specialist for your website. Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive. |
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