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Attack Smaller Searches To Get The Big Ones!Martin Lemieux Searching online can not only be fun, but you sometimes need to be downright inventive. For those of you who have been searching online for years now, youve probably adapted ways & techniques to find what you are looking for quickly. Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people say its a quick fix, it probably has a major risk attached to it. Your ultimate goal when promoting your site should be to acquire some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition. Heres an example of this, lets use "Marketing". Wow, what a powerful search term, but someone has to get it, right As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. Thats a tough one. Going further, lets add "Marketing Tips", you get: 7,560,000 results found. Going a little further now, lets add "Web Marketing Tips", youll get around: 5,760,000 results found. Lets go beyond that for our final search, lets add "Web Site Marketing Tips", youll get: 4,940,000 results found. Now take a good look at all those search terms, what do you see right in the middle You got it, that oh so powerful term called "Marketing"! Are you starting to see the value of targeting larger search terms Larger meaning more words attached to it. Eventually as time goes on, once youve done your due-dilligence and worked hard at targeting these larger search terms, search engines will start rewarding your site with much smaller and more difficult terms to acquire. Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario". By targeting the area you live in, you not only target your local market 1st, but you also setup your web site for success in the future market, which ultimately, is the rest of the world! Lets just say I was to remove "Ontario" from that search term "Marketing In Hamilton, Ontario", how many cities are named "Hamilton" Many more than you think! So in conclusion: Dont be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, youll receive what youve been after all along, more exposure for your enterprise! I hope you enjoyed the article! Read more of Martins articles online here: http://www.smartads.info/newsletter
| | | | RELATED ARTICLES Ten Steps To A Well Optimized Website - Step 7: Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so. 13 Techniques That Boosts The Power Of Your Resource Box! ***What is the Resource box Need Article Ideas Writers block...need I say moreEvery writer experiences writers block at one time or another.For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea.There are many creative ways to discover article ideas no matter what your topic and well cover several of them below. My Favorite Traffic Generation Technique Articles get exposure for me and my website. If you want to bring a continuous stream of highly targeted traffic to your website,then you should write articles related to your business. Write about topics you have learned about and are learning more about. Make it useful and informative. Don’t write a sales letter, but instead give good content so that readers will want to check out your website. You will want to include a resource box or signature at the end. Website Promotional Consideration Promoting a Website is becoming tough. For many, problems are seen at the beginning, when attempting to register a domain name. Once a satisfactory domain name is acquired, the site is lost within a see of competition. Time and money is required to excel above the competition. Along with these common suggestions, there are five areas to consider when promoting a Website. My Website Needed More Targeted Traffic. Guess Where I Found It There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. Guide To Free Advertising When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website.I didnt have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"So, I starting searching the internet for places that would accept an ad for my product for free.I was very happy to find literally thousands of sites willing to accept my ad. Speed Up Or Lose Out! How To Improve Your Websites Download Speed So your web sites online and youve got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, whats gone wrong Search Engine Optimization: Site Structure and Popularity In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components. Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages! In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com. Insane Offer! - $2 For Your Classified Articles With Unlimited Features Advertising through articles has been proven to be very effective. Many marketers at present would rather submit articles on article sites like iSnare to hit two birds in one stone. Make The Search Engines Love Your Site Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Pop-Ups Still Work. At Least For The Time Being Do you remember playing with the jack-in-the-box toy as a child You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you! The Power of Link Popularity Getting quality links to your site from related web resources can be very difficult. It is a time consuming process and requires careful research. There are two ways to build your link popularity; 1 Make your site attractive to webmasters or 2 go out and hunt them down your self. Internet Directory Submission, Sure Way To Link Popularity Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively. Congratulations! You’ve Gotten Visitors to your Site! Now, can they find what theyre looking for As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what theyre looking for If not, guess what Weve lost a customer. Sphinx of Gizeh: Surprising Human FACE image in aerial photo I discover in Sterns aerial photo a new HUMAN FACE image carved very near of the Maadi hill, and also equidistant of the mysterious Sphinx of Gizeh. This proximity is very important. Its not a casuality because the causeway to the biggest pyramids there WAS NO OPEN, due the ancient wall at the queen Khenthawes "Pyramid Village". How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines Lets talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive. |
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