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If Content is King, then surely Relevance is Queen!Jason Hulott There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen. It is easy as a webmaster to get caught up in these webs of intrigue. You get email notes about them, you view so-called expertsthoughts on bulletin Boards - hey you probably even read things in newsletter articles! Well I hope so anyway.... The big driver for webmasters currently appears to be content and link building. While link building is important I dont believe it makes Queen. Maybe a Prince. Content and links DO go hand in hand but, without relevance, the Kingdom is doomed. Sorry I will stop the analogy now! :- If your site is about finance, then finance content is best supported by finance link exchanges. Relevance! If your site is about finance, then finance content supported by casino link exchanges from a PR8 site while in the short term may help,…but all the signs are saying this is not a long term strategy. Okay,so what is the best strategy Keep EVERYTHING relevant. It is that simple. Make sure that you only swap or link to sites that are relevant to the content on your pages. Yes I am suggesting link exchanging on pages of your site not a links page. Links pages seem to be being abused. There are rumours that pages called links, resources or partners are not passing page rank. You could be wasting your time building links that are not giving you any benefits! Delivering relevant links from relevant content is the future. Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites have the right idea. They have 2 or 3 relevant internal links to other articles on the same topic or links to internal tools that are related. These usually can be found at the right hand side of the article. They also then have weblinks or external links to sites of interest that are related to the topic. These are relevant! Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users. With a content-poor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent. Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away. Hopefully this explains that relevance runs a close second to content. Always bear in mind when writing content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors. 2004 © J2 Squared Limited. All Rights Reserved.
| | | | RELATED ARTICLES Using Google AdWords to Increase your Adsense Profits I had been using Googles Adsense program to generate some revenue from my various web sites.Prior to Adsense, I was never previously paid to run these and did so for a hobby.Overall I was pleased with the income I was generating.The only drawback was that I was always looking for ways to get people to my sites.I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics werent making sense. Tips to Maintain your Website to Keep Visitors Coming Back When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep upwith maintaining your website, and offering things thatwill keep your visitors busy. Accessibility... The Basics. An accessible website is one that allows as many people as possible to access the infomation contained within it. An inportant subset of accessibility is allowing people with visual, aural, or physical disabilities full access to the information and services available in the same way as able-bodied people. Ensuring that your website is not dependant on particular hardware or software is also an important consideration when building accessible websites. The Benefits Of Having a Country Top Level Domain TLD Name Most new websites tend to look for a domain name with a .com or .net tld Top Level Domain. They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld. Why Should You Care About Your Web Site Colors **How Colors are Used in web design:** Search Engine Optimization and Web Site Usability Build a Web site and the people will come. Developing a Login System with PHP and MySQL This article is written by daBoss. daBoss is the Webmaster of Designer Banners. daBoss can be contacted at sales at designerbanners dot com. How to Chose Stock Photography for your Web Site So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice. What Can Lots Of Content Do For Your Site Today there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this For one most webmasters are trying to make a quick buck and others dont know where to begin or are too lazy to do the work. Website Design Basic Concepts So, whats in a website design anyway And, how do you get a design that is appealing to the broad and varied tastes of all those Internet surfers out there what Do Your Site Statistics Mean, Anyway What Do Your Site Statistics Mean, Anyway The Next Marketing Tool: Deisgn Design sells.It’s something that all of us know, but few of us consciously acknowledge.There is an age old adage that warns people not to “judge books by their cover.”In other words, we shouldn’t judge people or products by their appearance.But this isn’t true in America.We do judge books by their cover – in fact we spend billions of dollars on products that have prettier “covers.” Design Your Site For Traffic In 2005 What better way to start the new year than with more traffic to your web site. Web traffic is a critical part of your internet business and it is imperative that you design it to bring you the most amount of traffic possible. Web page buiding for beginners 1 Making a web page is a simple job that can be done in minutes by anyone with no previous experience, so I will refrain from going in that direction as much as possible. The first thing an inexperienced webmaster should learn is search engine optimization, before ever making a page. The reason for this is simply because if they learn it after the page is made, it will cause them too much extra work that could have been avoided. Buyer Beware: Web Hosting, Registration, and Site Building "All in One" Package Nightmares Starting out in any type of online marketing or Internet business can be confusing and overwhelming. There are so many different aspects of a start-up: domain name registration and purchase, Web site host purchasing, and of course, the "building" of the Web site itself. This leaves many consumers looking for an easier way to purchase everything in one place, both to save money and to save time. Seven Things to do NOW to Look Good ALWAYS! Fashion magazines target people every day with lists and charts telling them the latest trends and techniques to look better, skinnier, smarter, where to buy the hippest clothes or the latest shoes!If you’re a woman, you are probably bombarded more often than you like, and if you’re a man, you may not get the information that you really want to know!Due to the glut of information available, most people know the obvious things to do to look elegant or well groomed, such as getting a good haircut or wearing certain brand name clothes.However, this may lead people to overlook some simple, basic things that can be done RIGHT NOW to add that subtle flair and polish to your everyday look! Flash - To Use Or No To Use Out there in the WWW there are thousands sites using flash for their needs. But the majority sites are not in this list. Lets summaries some facts about flash using on YOUR web site and after that its you who will have to decide: to use or not to use. There are some facts about Macromedia Flash Technology: Are your SEO efforts going to waste Search engine optimization SEO is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn’t appeal to visitors or function properly. Your potential customer will be turned off if your site lacks trustworthiness, an eye pleasing color scheme and easy to use navigation. Why lose visitors and possible sales because of a small design flaw or unappealing color scheme Those visitors could have resulted in sales if those small imperfections were fixed. Weave Your Own Web Many elementary school children know the miracle of Charlottes Web.Weaving the words "Some Pig" into the center of her web, Charlotte keeps Wilbur from the frying pan.E.B. Whites story provides some fascinating guidelines for web spinning. Web Hosting Basics So youre about to embark on your first web project and youre wondering where on earth to start Well, one of the first things youll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article well teach you the basics to help you make an informed decision. |
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